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Creating buzz for your business

business design

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Creative businesses: should you raise your prices?

2015/02/12

Running your own business is hard work. Especially when you have no one to answer to, you’re your own boss! The problem we have is not knowing the answers to the questions that live in your head. One of those questions that I get asked by my clients over and over again is a big juicy one that I bet is on your mind too: Should you raise your prices? In today’s video, I’ll share with you my thoughts on this. It’s a short one and it’ll be worth it! Watch now: … The

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Top 4 ways to get insane traffic to your shop (and...

2015/02/10

It’s no secret that you want to get more traffic to your shop, right? How do other people do it? And most importantly, how can you do it too? When you get more targeted traffic to your shop, it’s a given that your sales will go up, up, up! In this post, I’ll uncover the top 4 ways to get insane traffic to your shop, so you can start implementing them in your marketing! 1. Build your community on social media Social media like Facebook, Pinterest, Instagram and Twitter can be super

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How to edit product photos for a white background in...

2015/02/05

In the previous post, I showed you how you can take photos of your products on a white background. It’s a common misunderstanding that your photo backgrounds will appear perfectly white right out of the camera. To complete the process, you’ll need to edit your original photos in a photo editing software. So in this two minute video, I’ll show you how you can quickly and easily edit your photos for that white background. You’ll first need to download Gimp for free at

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How to take perfect product photos on a white background

2015/02/03

Have you ever wondered how other people get such perfect shots of their products? The ones where the product appears to be floating off the page? With a seamless white background? Yeah, that one. You see these photos on top brands like Paper Source, Burt’s Bees, ModCloth, Nordstrom and more. I’m going to show you how you can take your own product photos on a white background in this super easy and affordable set up! Why white product photos? But first, why is it the industry

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How to get more Facebook fans and make more sales

2015/01/20

Are you sick of going on to Facebook every day only to see that your fan count hasn’t changed? That measly two or three digit number that never seems to go up. You want to get more Facebook fans but it feels like you’ve tried everything. If only more people could see your art work, then you would make more sales! Facebook has consistently been the #1 source of referral traffic for my handmade business. At the time of this writing, I have 26,000 Facebook fans. Just last year in 2014, I

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7 Steps to Start Selling Wholesale and Bring in the...

2015/01/12

span.tve-leads-two-step-trigger.tl-2step-trigger-5222 {
display: inline-block !important;
} Are you thinking about taking that plunge into selling wholesale to brick and mortar stores? I know that wholesale can be a mixed bag. After all, why would anyone want to sell their handmade products at lower bulk pricing? But selling wholesale can be very lucrative if you play it right. I started selling wholesale in 2013 and by the end of the fiscal year, my wholesale orders brought in 50%

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Annual Income Report for my Handmade Business

2014/12/31

I sent you an email asking if you wanted to see a 2014 year review of my handmade jewelry business, Tiny Hands. I’ve never exposed so much of my business like this before but it can be helpful for you to have this insight into another creative business! I received an overwhelming response to do this financial review so here it is. My hope is that it will help you feel inspired and motivated to know that a small handmade business can really thrive and prosper. And that you don’t have to

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Four hour workweeks are overrated

2014/10/01

Since Tim Ferris released his book The 4-Hour Workweek, many people have jumped on the work less, make more bandwagon. I’m not one of those people and I’m going to tell you why. While I know that there is value in working smarter, not harder, I think four-hour workweeks or even four-hour workdays are overrated! If you’re passionate about what you do you’ll find that it’s easy to put in the time. What “Work” Means I LOVE what I do! I have so much passion for my business. I would be working all day

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Which social media should you focus on?

2014/09/26

Do you feel overwhelmed with all the things on your to-do list? All the great ways you could be doing to promote your business? Social media can make anyone feel that way too. Facebook, Twitter, Pinterest, Instagram, Google+ (what else am I missing?)… none of these help with your feelings of overwhelm. Which ones can get you the most sales? In the video below, I talk about two ways you can approach this dilemma and figure out which social media is right for you, if any at all. My favorites are

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The ultimate guide: how to pitch magazines and blogs

2014/09/24

Do you ever wonder how magazines and blogs find all of the products that they feature in their articles? Some of them come from the research efforts of the writers and bloggers. But a lot of those ideas come from business owners pitching their products. You, too, can pitch the media and see your products featured in magazines and blogs! Before You Pitch: Build a Media List While you could run out and start emailing any blogger or magazine editor you can find, the best approach to pitching the media

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Getting publicity for your shop: email pitch critique

2014/09/19

If you’ve sent email pitches to blogs and editors but have gotten fewer responses than you’d like, the issue may lie in the email pitch that you wrote! I got an email asking me to critique a pitch, and I put this video together because it’s so much easier relaying feedback this way. Crafting your email pitch goes beyond following a template. More and more people are learning how to use copy and paste pitches and bloggers are becoming desensitized to what used to be a good pitch a

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3 things you need before pitching blogs and other media

2014/09/17

Pitching the media isn’t difficult, and with the right tools you’ll make it easy for bloggers and editors to work with you. Spend a little bit of time to make sure these top 3 things are in order before you pitch, and you’ll have a much greater chance of being featured. In this post I’ll cover some of the key items you should have readily available before you send that pitch! 1. A great website Your website is your products’ online home. It’s not the same as your Etsy storefront. You

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What to expect when pitching your handmade products...

2014/09/10

With so many options for spreading the word about your business—social media, Facebook ads, online marketplaces, traditional advertising—it’s guaranteed that your efforts will lead to sales, right? Not necessarily. There’s no such thing as a guarantee for any aspect of marketing your handmade business. No one can guarantee that daily Facebook posts will bring you five new fans each day. Writing one blog post per week doesn’t mean it will lead to a sale each week. Let’s be honest, if we could

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How I built my six figure handmade business (and how...

2014/09/03

Are you finding it hard to make sales in your handmade business? Some days you feel like you’re not sure what you’re doing. What’s the magic key, the secret that other businesses that have “made it” aren’t telling you? I want to peel back and show you the exact strategy I’ve used to take my business to consistent five figure sales every month: I have my handmade jewelry featured in magazines and on popular blogs. It’s a great way to boost sales, taking

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Selling on Soldsie Review: How to make sales directly...

2014/08/19

Do you ever wonder why you’re constantly publishing content on social media? What’s it all for, what’s the bigger picture? As a small business, your top goal is to make sales. Social media can help you improve your bottom line and let me show you how! I use a tool called Soldsie and it has been effective in helping to help grow my business. It’s a tool that enables me to make sales directly on Facebook and Instagram. Their website is pretty vague; it doesn’t include pricing or

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What to do when copycats win

2014/08/06

Are you pissed off because someone copied your product design? Etsy is full of competition with more than half a million sellers listing items on the site. In a market that saturated, you’re likely to encounter someone selling the same product that you have to offer. That might be by chance or because they liked your idea so much they had to sell the same thing. Copycats for my own jewelry business sprout up consistently. If only you’d known how frustrated and angry I felt every time I found

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How to overcome inaction

2014/07/17

Are you frustrated that you’re not doing all the things you want to do for your handmade business? That mental to-do list just keeps growing and you’re feeling like there’s not enough time in the day. You find yourself on Facebook again and as bedtime rolls around, you start to feel guilty or upset that you didn’t do what you wanted to today. Are you sure you want to run your own business? It’s no secret that it takes a lot of discipline and initiative to be self-employed. There are many learning

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My thoughts on spending money on brand awareness

2014/04/25

As small business owners, we work extremely hard to make every penny that comes through Paypal. Where does that money go? You spend them on supplies, listing fees on Etsy and on a new tool you’ve been wanting to get for months! You’ve probably also encountered moments in your business where you are asked to spend money on marketing. A blog sidebar ad? Giving away products (that cost you money to make) for a celebrity gifting suite? Were you approached to work with a social media

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Raising the bar on customer experience: under promise...

2014/04/22

I’m not usually one to make new year’s resolutions, but 2014 was the year that I really wanted to WOW my customers at Tiny Hands. If you’ve ever made a purchase from my shop, you’ll probably know about my two-week made to order policy. My handmade jewelry take a lot of time to make (up to three days!) and I just couldn’t see any other way around it. But these days with Amazon and other big online retailers raising the bar on what’s considered normal for delivery

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Part 3: How to use email autoresponders to make...

2013/11/24

Let’s dive a little deeper into building an email list quickly with your target customers! If you haven’t yet, I would recommend going back and reading Part 1 and Part 2 of Building an Email List. At the end of Part 2, I concluded that the fastest way to build an email list for product based businesses is by doing monthly giveaways. For every person that signs up to your mailing list, they get a chance to win one of your handmade items. But is this the best way? Not necessarily, since

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