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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

29:35

The News Movement’s Dion Bailey on the Daily Mail’s...

The MadTech Podcast ·

2025/02/07

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement. They discuss the Daily Mail’s plan to carry out a strategic overhaul, two lawsuits being brought against Google by Australian publishers, and new AI laws within the EU.

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1:56

MadTech Daily: Google Drops DEI Targets; YouTube...

The MadTech Podcast ·

2025/02/07

On today’s MadTech Daily: Google Drops DEI Targets; YouTube Tries to Lure TikTok Creators; Spotify and Warner Music Group Sign New Deal

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2:41

MadTech Daily: Google Drops Vow Against Using AI for...

The MadTech Podcast ·

2025/02/06

On today's MadTech Daily: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video

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2:22

MadTech Daily: Outbrain Completes $900m Teads...

The MadTech Podcast ·

2025/02/05

On today's MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal

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2:07

MadTech Daily: Elon Musk Adds more Advertisers to X...

The MadTech Podcast ·

2025/02/04

On today's MadTech Daily: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods

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2:18

MadTech Daily: Google Faces Ad Tech Lawsuits from AUS...

The MadTech Podcast ·

2025/02/03

On today's MadTech Daily: Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan

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36:39

ExchangeWire on Sky News’ Move to Prioritise Paid...

The MadTech Podcast ·

2025/01/31

On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing. They look at Sky News’ plan to overhaul its newsroom to create more premium paid content, OpenAI’s claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen’s decision to end its panel-only ratings which have measured TV for decades.

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2:05

On today's MadTech Daily: Barb Commissions New...

The MadTech Podcast ·

2025/01/31

On today's MadTech Daily: Barb Commissions New Prototypes for Barb Plus; Super Bowl Ads Selling for Over $8m; Meta Reveals Q4 2024 Results

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2:17

MadTech Daily: UK Ad Spend Rose 10% in Q3 2024;...

The MadTech Podcast ·

2025/01/30

On today's MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes

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2:14

MadTech Daily: European Industry Committees Create...

The MadTech Podcast ·

2025/01/29

On today's MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool

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2:22

MadTech Daily: Meta Tests Ads on Threads; Nielsen to...

The MadTech Podcast ·

2025/01/28

On today's MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok

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1:45

MadTech Daily: CMA Launches Mobile Investigation into...

The MadTech Podcast ·

2025/01/27

On today's MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports

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27:23

The Goat Agency’s Ellie Hooper on Encouraging...

The MadTech Podcast ·

2025/01/24

On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape. They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry, Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media.

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2:11

MadTech Daily: WHSmith to Launch Retail Media Ad...

The MadTech Podcast ·

2025/01/23

On today's MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms

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2:29

MadTech Daily: Trump Signs TikTok Ban Delay and...

The MadTech Podcast ·

2025/01/22

On today's MadTech Daily: Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold

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2:20

MadTech Daily: Eight in Ten Ad Buyers Exploring Gen...

The MadTech Podcast ·

2025/01/21

On today's MadTech Daily: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds

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2:24

MadTech Daily: TikTok Stops, Then Doesn't.

The MadTech Podcast ·

2025/01/20

On today's MadTech Daily: TikTok's US Ban was Incredibly Brief; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost

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41:07

Channel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s...

The MadTech Podcast ·

2025/01/17

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech. They look at Netflix’s audience reach overtaking BBC1’s for the first time, the popularity of Disney’s streaming service’s ad tier, and Meta’s decision to terminate its diversity, equity, and inclusion (DEI) programmes.

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1:56

MadTech Daily: TikTok Ban Poised to be Delayed; Meta...

The MadTech Podcast ·

2025/01/17

On today’s MadTech Daily: TikTok Ban Poised to be Delayed; Meta to Fire Thousands of Employees; Publicis Groupe to Combine Leo Burnett and Publicis Worldwide

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1:49

MadTech Daily: Latest Ad Tech Acquisitions; Elon Musk...

The MadTech Podcast ·

2025/01/16

On today's MadTech Daily: Latest Ad Tech Acquisitions; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase

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