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PODCAST

The Small Business Big Marketing Podcast with Tim Reid

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid"s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business

business

All Episodes

46:53

368 - Low Cost (Yet Effective) Marketing Ideas For...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/06/13

Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner. Jasky Singh of K2 Audio Visual in Western Australia (a business that installs state-of-the-art audio visual technology into homes and offices), has embraced low cost marketing in a big way … and it’s working. Here’s an email he sent me a few

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48:30

367 - Genius product launch ideas (including getting...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/06/06

Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius. From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She’s

en-AU

52:28

366 - UGG Boot’s founder Brian Smith shares how this...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/05/30

The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot. We cover plenty of ground in this chat including: How to build a brand that connects The importance of focussing on niches The power of listening to your customers He even gets a little woo-woo on us Plus Brian shares the moment when UGG Boots went from a struggling footwearbusiness run by a

en-AU

53:26

365 - 5 Game-Changing Selling Tips To Close More...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/05/22

Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with sales expert Nicholas Lynch of Nicholas Lynch Real Estate, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected! Now I actually met Nicholas through one of my son’s who’s best mates with his son. I also used Nicholas to sell a house for me about a year ago. The guy is a sales machine. He loves everything about selling. So if you struggle with this part of

en-AU

47:53

364 - Digital Nomad Mark Phillips lives in a tent and...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/05/16

Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business (cheekily called Business In Barefeet) as he and his wife Linda, travel the world. He has no fixed address, lives in a tent and stays in one place no longer than a week or so. He did this interview from his ‘office’, which involved sitting on the beach overlooking the Great Barrier Reef. Some of you would say they’re livin’ the la vita loca .. others of you probably couldn’t think

en-AU

52:11

363 - How to build an empire by identifying a gap in...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/05/08

Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products. We cover a lot of ground as Kate explains: How she’s built this empire Why she sold part of it to Australia’s biggest supermarket brand, then bought it back again Why opening a bricks and mortar

en-AU

40:59

362- How Barefoot Cinema’s first year was a huge...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/05/01

I love a new idea that’s right for it’s time. I love it even more if it involves food, beer and movies. And I especially love it when it’s just down the road from my holiday house. Today’s successful business owner ticks every one of those boxes. Julian Grant is the Founder of Barefoot Cinemas, a new outdoor-cinema concept that launched over Summer in Victoria. In fact, it launched down the road from my holiday house in a seaside village called Portsea. So I’m a little

en-AU

46:27

361 - How this side hustle now turns over $10M with...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/04/24

Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his successful side hustle and it’s now turning over close to ten million bucks a year. Mike Wilson is the Founder of TinyMe, which he calls “the world’s cutest and bestest online shop of personalised products for kids”. Cute it maybe, but TinyMe is

en-AU

53:53

360 - A ridiculously simple idea brought tough-guy...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/04/18

Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share. Like many successful entrepreneurs, Glenn has taken years to become an overnight success - losing all his money and his marriage along the way. He’s walked the Kokoda Trail more

en-AU

52:12

359 - Disruptive business Gelato Messina is...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/04/10

Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it! Today’s highly successful and disruptive business owner shares: How Gelato Messina disrupts the gelato market Why a collaboration with Tim Tam worked Why having ONE core value is all you need How he is

en-AU

52:10

358 - How understanding your customers needs helped...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/04/04

Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures. In episode 358 you'll discover: How Justin escaped the corporate cubicle and started Camplify How he validated his businessidea The key to understanding your customers needs How to get clear on your customer personas (you

en-AU

46:00

357 - How an ascending transaction model was the...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/03/28

Like so many businesses, Rebecca Coomes built her business out of a pain point that she was experiencing herself. Her particular pain point – a pain in the gut! Rebecca Coomes is the founder of The Healthy Gut, where she writes cookbooks and recipes for sufferers of a chronic illness called SIBO (Small Intestinal Bacterial Overgrowth)which is one of the leading causes of IBS (Irritable Bowel Syndrome). She is a marketing consultant by day, but that is quickly taking a back seat to her new

en-AU

49:25

356 - Huxtaburger's Daniel Wilson on how sharing your...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/03/21

Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that’s in 5 quality locations around my hometown of Melbourne. A mighty fine Huxtaburger There’s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world’s best burger. So, in

en-AU

56:17

355 - Stone & Wood's Jamie Cook on how to sell $60M...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/03/14

After escaping the corporate cubicle in 2008, Stone & Wood’s Jamie Cook is a self-confessed corporate refugee – one who’s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer! Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas. Listen in as we cover some serious marketing ground including: How Stone & Wood grew to have a

en-AU

55:28

354 - Macadamia Mogul Pam Brooks Shares Her Learnings...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/03/07

Pam Brook went from a dentist to the co-founder of award winning food manufacturerBrookfarm, which she established near Byron Bay with her husband Martin (who was an ex-film producer!) in 1999. Brookfarm is now Australia’s leading producer of gourmet macadamia products. What struck me most about Pam when I met her was her eclectic mix of solid business acumen, her passion for what she does and her laid-back style. Listen in as we cover some serious marketing ground including: How Pam and her

en-AU

52:11

353 - Burleigh Brewing's Business Strategy Is All...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/02/28

Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii. Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place. Listen in as we cover some serious

en-AU

51:59

352 - Airbnb Used These Unique Tiny Houses to...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/02/21

JoepPennartz started Shacky out of a desire to create opportunities for a digital detox. To look out the window, listen to birds and take a deep, long breath. After a particularly hectic period in his life, he and his girlfriend managed a getaway in a little place that had no mobile service, and just two days in this environment felt like a whole month's worth of relaxation. As time went on he realised that this type of a holiday was a growing need for many people who need to unwind and go on a

en-AU

66:48

351 - All your podcast questions answered by Timbo

The Small Business Big Marketing Podcast with Tim Reid ·

2017/02/14

I started podcasting way back in 2010 and have now released more than 350 episodes. I thought it was high time that I shared a few of the lessons I've learnt along the way by answering your questions about podcasting. Inthis episodeof Australia's favouritemarketing podcast: I share my thoughts and answer your questions on all things podcasting I share another low cost marketing idea in What Have You Got To Lose? TodayI share 3 steps to getting your emails opened by the right people! And we go back

en-AU

60:48

350 - Physio Brad Beer is challenging the way his...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/02/06

You are not going to believe this. I have found a physiotherapist who is focused ongetting to an end point with treatment for his patients. What a concept! Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently. How's this for an action taker? Brad has ... Delivered in excess of 25,000 physiotherapy consultations Is an Amazon best selling author of the book ‘You Can Run Pain Free’ He is a media

en-AU

77:15

349 - How to integrate old-school marketing with your...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/01/31

Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony. Previous guest Carmen Sognonvi is the owner and General Manager ofUrban MartialArts in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online efforts. Urban

en-AU

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