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PODCAST

TheInquisitor Podcast with Marcus Cauchi

Marcus Cauchi, Laughs Last Ltd

Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.I’m always grateful for Reviews and remember to Subscribe

business careers

All Episodes

01:05:53

Believe The Hype About Hype

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/22

Michael F Schein and I talk about the power of #hype to raise awareness, attract customers, communicate a powerful message and drive growth. He has written an extremely engaging book, #TheHypeHandbook, that demystifies how brand builders have used hype to get enormous traction with very limited resources delivering breathtaking results in lightening speed. We explore how demagogues and publicists, businesses and champions of social good all use hype. Michael has distilled the 12 overarching

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01:09:36

If You Want To Achieve Continuous Improvement, Coach

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/20

Paul Ward is a high performance coach. We discuss why coaching is critical, what good coaching looks like and how understanding the personal motivational drivers of individual people allows you to drive personal AND team performance. If you aren't coaching you do yourself, your team and your business a serious disservice. Claiming you are too busy to coach is paradoxically a byproduct of ... not coaching! Coaching liberates managers and frees up their time, helps eliminate performance and management

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01:09:55

Are You Making Every Word Count?

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/18

Eloise Leeson discusses the power of words. We explore linguistics, language, copy writing and what it takes to be an effective word smith. Take a moment to visit your own website home page. Read it as a customer would read it. Do you communicate your relevance, your value quickly and powerfully? Review your last 10 emails to prospects and customers. If you were on the receiving end of your communication, would you get past the first sentence? Make it to the end? Take the desired action you were

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01:09:57

The Hard Truth About Founding And Scaling Up Your...

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/17

Aram. Melkoumov has failed, he's succeeded and he's trying again. We discuss the mistakes he's made and seen others make. We explore luck, judgement, hiring well, market fit, securing customers and the good, the bad and the ugly when it comes to investors. A frank, unfiltered conversation with a serial founder who has one of the healthiest perspectives on people I've come across. He also gives a very insightful tip on founding partners. Smart, incisive and above all, pragmatic. Aram is CEO and

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01:03:52

Rethink Everything You Know About Pricing & Loyalty

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/15

Cactus Raazi, author of Price joins me to talk about the leverage you can gain by better understanding the power of pricing strategically. His observations about pricing to encourage and reward loyalty are highly relevant in a world that treats customers as if they are an inconvenience. Your pricing strategy can be a powerful differentiator to help you attract, win and keep customers, but he counsels against racing to the bottom on price because of the commoditising effect it will have. Price is

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57:56

What Is Conscious Selling And Why Is It Better For...

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/13

If you are committed to the ethos of #ProCustomer and #BuyerSafety, you will want to listen to this interview with Taran Hughes. He is the author of #TheConsciousSale. Learn how to harness your state, your intent and your beliefs to best serve your customer and achieve stellar results in your sales. Contact Taran: linkedin.com/in/taranhughes Website: theconscioussale.com (Company Website)Email: taran@theconscioussale.comTwitter: iamtaranhughes--If you are the owner or CEO of a technology company

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56:34

Bringing Consciousness To Education

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/11

Komal Shah is on a mission to bring consciousness to education. A successful teacher for many years, she got frustrated when she realised that children were being educated to meet targets and quotas and their learning was failing to equip them to make a positive conscious contribution to their communities and society. In her new book, "Bringing Consciousness to Education" she explains how to develop curiosity, connection and engagement through heightened awareness, enablement and developing

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01:03:06

Are You Building A Sustainable Community?

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/08

Richard Millington has been helping B2B, B2C and not for profit organisations build communities since 2010. We discuss how to get started, how to build a community instead of a following and why it is vital to let go of control. We explore technology, personnel, the importance of clear boundaries, having good moderation and shared values. A highly practical introduction to one of, if not the fastest growth areas in modern marketing. If you are not considering community as part of your marketing

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51:03

The Power of Understanding Narrative In Negotiation

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/06

Allan Tsang, one half of Oblinger & Tsang, and co-founder of The Negotiation Tribe, helps sellers negotiate to achieve satisfying outcomes that both sides are happy to live with for the long term. Trained by one of my personal heroes in business, Jim Camp, and mentored by Gary Noesner who transformed the way the FBI negotiate to release hostages, Allan brings enormous experience and wisdom to the negotiation process. "Winning at negotiation is a fallacy. If you win, by default your counterpart

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01:06:52

Sales: A Force For Good (UK & European Launch)

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/03

Sales: A Force For Good is a a global community set up to ensure BUYER SAFETY and put the customer back at the heart of everything we do as salespeople: 1. Make sales the powerhouse of the economy and lead the global recovery. 2. Identify & drive success for customers, partners and sellers. 3. Reward ALL who contribute to that success 4. Raise standards of behaviour, ethics and skill in our profession 5. Build future leaders. Give them the tools & skills to make sales a force for good 6. Make

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55:22

Driving Hypergrowth And Scale: Why People Are An...

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/02

"Plan in a simple way. Prioritise and communicate better so you can deliver anything ... Clarity is the magic wand in high growth organisations", says Andrew Bartlow Andrew helps scale ups achieve sustainable hypergrowth by focusing their effort and attention on the most effective levers available. His background is deeply rooted in hiring and developing people. Pre-order Andrew's new book Scaling For Success (July 2021, Published by @Columbia Business School Publishing). We explore the common

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01:02:37

The Truth About Why Some People Are Lucky In Life &...

TheInquisitor Podcast with Marcus Cauchi ·

2021/04/01

Mark Schaefer is one of the brightest minds in modern marketing. He shares his research on why some people seem to be born with a silver spoon in their mouths and others with similar talent never get off the ground. He uncovers how you can tap into the compounding effect of #cumulativeadvantage. Mark's latest book, "Cumulative Advantage" shows how an early advantage can be leveraged even if the stars weren't favourabiy aligned at your birth. He shares numerous examples of how you can exploit your

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01:08:20

How To Think Like A Buyer

TheInquisitor Podcast with Marcus Cauchi ·

2021/03/30

"The secret to sales is to think like a buyer", says Mark Schenkius Professional #procurement is only 20 years old as a discipline. Unlike sales, many #professionalbuyers are trained in the most modern tactics and strategies, and many have been trained in the sales training programmes sellers go on. The advantage lies with buyers in most cases because too few salespeople have evolved to keep up with #purchasing practices. Too many salespeople continue to use what might have worked in the past, and

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48:26

Making Your Sales Better With Statler & Waldorf

TheInquisitor Podcast with Marcus Cauchi ·

2021/03/28

Nick "Statler" Ayton & Marcus "Waldorf" Cauchi the grumpy old Muppets of sales, are two of the grizzliest old sales lags you will ever meet, do their best to hold up the ugly mirror for you. We explore why women often outperform men in sales, #ThinkFeelKnow, planning, compensation, the operating model to do your research appropriately, the power of saying no and prioritising. We bemoan the lack of business acumen or awareness of the moving parts in customers' businesses, the lack of Board member or

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01:02:02

Community - The Power That Comes With Giving Up Control

TheInquisitor Podcast with Marcus Cauchi ·

2021/03/26

Erica Kuhl is a legend in the world of community building. She pioneered #community at #Salesforce despite being told innumerable times that it wouldn't work. Her perseverance paid off. She created something that smashed all expectations, and help push Salesforce forward faster than almost any other marketing initiative in history. We explore the good, the bad and the downright ugly in community. Erica shares dozens of insights and pearls of wisdom about timings, technology, people and roles, the

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01:03:38

Andy Shaw: A Masterclass In How To Sell To CEOs

TheInquisitor Podcast with Marcus Cauchi ·

2021/03/25

Andy Shaw is a CEO. He spills the beans in what he loves, hates when salespeople try to sell to him. He explains what his role entails, his priorities, his pressures, the fires he's got to put out, the demands on his time. We explore what he is looking for when being sold to and what causes him to buy and what guarantees you get shunted or never get a second meeting. If you sell to senior executives this series of interviews is vital listening. No fluff, no frills and no punches pulled. You can

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01:00:46

The Future Of Selling Is Customer Centric And...

TheInquisitor Podcast with Marcus Cauchi ·

2021/03/23

Karen Mangia and Jill Robbins discuss how sales and selling need to adapt to to keep up with the shifting context in which customer and professional buyers have taken the buying journey. This is a masterclass in understanding the customer. Karen is one of the world's leading experts in the #VoiceOfTheCustomer and Jill is one of the world's leading minds around seller-procurement partnering. They share priceless insights into understanding buyers, seeing the world through their eyes, thinking as the

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01:37:20

Sales: A Force For Good (AsiaPac and Middle East Launch)

TheInquisitor Podcast with Marcus Cauchi ·

2021/03/21

Sales: A Force For Good is a a global community set up to: 1. Make sales the powerhouse of the economy and lead the global recovery. 2. Identify & drive success for customers, partners and sellers. 3. Reward ALL who contribute to that success 4. Raise standards of behaviour, ethics and skill in our profession 5. Build future leaders. Give them the tools & skills to make sales a force for good 6. Make sales an aspirational career choice for future generations If you want to be a part of the change

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54:31

Why The Correct Response To Constructive Criticism Is...

TheInquisitor Podcast with Marcus Cauchi ·

2021/03/18

Sean Coyle CEO of Peak Performance Management in Pittsburgh. We discuss accountability, and the transition from getting the result to not letting your team mates down as you mature. We explore tough love in accountability and need for a mutual agreement around what you are trying to accomplish. These accountability forums give you access to best practices. Sean makes the point that you need to leave you ego at the door and take constructive criticism or praise gratefully, pay attention to the

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01:00:31

Are You Tapping Into The Sales DNA of Every Potential...

TheInquisitor Podcast with Marcus Cauchi ·

2021/03/16

Joseph Skursky helps companies predict who will succeed and will not BEFORE you hire them in sales, sales management and leadership roles. We discuss the critical importance of hiring and why hiring well is so challenging. I've experienced Joseph's work first hand which is why I wanted him on the show. His profiling of candidates is uncannily insightful and his nuanced interpretation of those results is pinpoint accurate. Listen as we explore what makes for great #SalesDNA. Contact Joseph via

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569 results

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