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PODCAST

Grow Your Video Business with Ryan Koral

🎬 The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you: + Book better clients (at better rates) + Build systems that don"t rely 100% on you + Charge what you"re worth—with confidence +

business marketing

All Episodes

45:00

165: The Know, Like, Trust Factor w/ Austin Black

Grow Your Video Business with Ryan Koral ·

2020/02/24

Just getting in the door with companies you want to work with is important. But it isn’t enough. You still have to close the deal. This means exuding confidence and communicating it. If your potential clients can know you, trust you, and like you then your odds of winning the job couldn’t be higher. Austin Black is a Studio Sherpas Student who works as a filmmaker in the agriculture industry with Backroad Productions. A cowboy at heart, Austin has a love of cameras and storytelling. His studio

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26:42

164: If I Was Just Starting Out Today, What Would I...

Grow Your Video Business with Ryan Koral ·

2020/02/17

In today’s solo unscripted episode, I want to answer just one question - If I was just starting out today, what would I do? Since you only get to do something for the first time once, It’s interesting to look back with the experience of years of business and imagine what I would do if it were possible to start over. One thing I wouldn’t change was getting out there and meeting with people in the industry. I explain why you should always ask questions, see how others do it, and figure out where you

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57:31

163: Aligning Your Niche With Your Values w/ Jesse Bone

Grow Your Video Business with Ryan Koral ·

2020/02/10

One of the biggest struggles of any business owner is aligning their work with their purpose and values. You may feel that you need to make personal sacrifices in support of the bottom line. However, today’s guest has made a career by building his studio around the values and lifestyle that are most meaningful to him. I believe that all of us can do the same! Jesse Bone is a partner and producer at Filter Studios on Vancouver Island. A fellow sherpa and Onward Summit attendee, Jesse and his studio

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45:48

162: How Identity Is The Most Important Part Of Any...

Grow Your Video Business with Ryan Koral ·

2020/02/03

We all want our business to be the best it can be. As leaders, though, that improvement starts with us. In order to take your business to the next level, you’re going to need to look inside of yourself and see where you can grow. This type of introspection is hard. Today, I’ve brought in a good friend and business mentor who has helped many leaders do this important work. Christopher Cook is a business consultant and podcaster, not to mention an amazing thinker and communicator. As a leadership

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01:02:55

161: Why You Don't Need To Fake It To Make It w/ Ryan...

Grow Your Video Business with Ryan Koral ·

2020/01/27

Have you ever tried to put on a different persona when working with a client? I bet it felt awkward. The reality is, there’s no need to do that, even when working with giant brands. Don’t fall into the trap of believing that you’re not good enough as you are. The right client for you isn’t looking for someone else. They want you as you are with what you have to offer. Ryan Spanger is the founder of Dream Engine, a corporate video production company in Melbourne, Australia. Since 2001, his company

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32:40

160: How To Build Daily Habits That Will Improve Your...

Grow Your Video Business with Ryan Koral ·

2020/01/20

Have you ever reached the end of your workday and wondered if you even accomplished anything? I bet it’s not an uncommon feeling. That’s why I am joining you today to talk about how daily habits have improved my life and how they can help you too. When first developing a routine, it may be difficult to notice its impact. However, at some point, you’ll notice that it has paid off in a big way. That’s why it’s crucial to be both patient and consistent with your new habits. I’ve certainly noticed this

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59:02

159: Why It's Time To Level-Up Your Marketing...

Grow Your Video Business with Ryan Koral ·

2020/01/13

Many of us are doing just fine on the creative side of our work. But if you don’t know how to sell and market what you make, then your business isn’t going to go very far. Today’s guest is going to share some easy to follow advice for helping you level-up your marketing strategy right away! Allan Dib is the best-selling author of The 1-Page Marketing Plan. He’s a serial entrepreneur, a rebellious marketer, and a technology expert who has started, grown, and exited multiple businesses in various

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54:15

158: How To Live With Intention & In Alignment With...

Grow Your Video Business with Ryan Koral ·

2020/01/06

I’m sure that there are goals you want to accomplish in your life and business. Actually visualizing what your life would be like once those goals have been accomplished is a powerful, but not that intuitive, exercise. Today, you’re going to hear from someone whose expertise is helping people identify and realize their most important goals. Cliff Ravenscraft is a business mentor, life coach, and motivational speaker. He mentors coaches, consultants, and thought leaders through the transition from

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34:39

157: What I've Learned From A Year Of Studio Sherpas...

Grow Your Video Business with Ryan Koral ·

2019/12/30

As the decade winds down, I want to speak to you, by myself this time, to highlight some of my favorite episodes from this year and what I’ve learned from them. I love to spend time reflecting by considering highs and lows and what has changed. This year was a year of growth for me in many ways, and I want to share with you some parts of it that I feel we can all benefit from. Recently, I realized that my company has finally met my goal where I can truly pick and choose the work that I do. This

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01:00:52

156: How To Film Weddings w/ John Bunn & Nick Miller

Grow Your Video Business with Ryan Koral ·

2019/12/23

I cut my teeth 15 years ago filming weddings, sometimes as many as 40 a year. It was great work and I truly loved it. It taught me efficiency and how to work in less than ideal conditions. Filming weddings showed me how to make amazing films with little to no plan. It was filming weddings that introduced me to many of the elements of this trade that I still use every day, no matter what I’m shooting. But whether or not you feel like you would never shoot a wedding, keep listening, because this is

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47:55

155: How To Create The Best Damn Client Experiences...

Grow Your Video Business with Ryan Koral ·

2019/12/16

In business, there’s nothing more important than creating an amazing experience for your clients. That’s the difference between leaving them simply satisfied or wanting to come back for more. Having pride in what you do and communicating that to your clients in a key part of this, and few people understand that better than today’s guest. Dan Cockerell has held various management and executive operations roles at the Walt Disney World Resort, both in the theme parks and resort hotels, and was the

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54:20

154: What It Actually Means To Be A Creative Director...

Grow Your Video Business with Ryan Koral ·

2019/12/09

A creative director is a crucial role to be filled in any studio, big or small. But if you’ve ever wondered just what a creative director is, I’ve got a real treat for you. Today I’m sitting down with someone who’s talents for this job I have been blessed to know first-hand, and he’s going to tell you all about it! Today you’re going to hear from my longest-standing employee. John Azoni is the creative director at Tell Studios. I have the extreme pleasure of working with John as he expertly helps

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40:06

153: The Importance Of The Five Laws of Stratospheric...

Grow Your Video Business with Ryan Koral ·

2019/12/02

There are many different elements that all add up to business success. Chief among these are providing great value and communicating that well to as many people as possible. My guest today has written an incredibly helpful book on doing just that and I’m truly thrilled to have him share his knowledge with you today. Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a

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53:42

152: What Are The Important Things To Focus On w/...

Grow Your Video Business with Ryan Koral ·

2019/11/25

Most of us creatives get easily distracted by new ideas. Sometimes this is where real gems come from and are totally worth pursuing. Other times, they’re wastes of energy and time and should best be avoided. The tricky thing is knowing the difference. Larry Wiezycki is a producer, editor, documentary filmmaker, winner of five Emmys and is based in Tampa, Florida. He is the co-founder of Creative on Main Street Studio and Polyphonic Image. He’s also a student here at Studio Sherpas. Larry and I talk

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43:32

151: Being Intentional In How You Want Your Business...

Grow Your Video Business with Ryan Koral ·

2019/11/18

I often look at my business and wonder how it exists beyond myself. If we can build our businesses in a way that leaves a legacy for our children to benefit from, then I feel they will reach their most pure and ultimate goal. Today’s guest has a business that has done exactly that. Ian Murray is the president of SpotOn Productions and the second generation in a family-owned video production company celebrating 21 years in business. As he puts it, they help businesses solve business problems using

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31:34

150: Why You Need To Stop Trying To Convince Someone...

Grow Your Video Business with Ryan Koral ·

2019/11/11

In this solo episode, I share with you what I’ve learned while dealing with this challenge. Sometimes I feel very uncomfortable asking for a sale. To help, I’m sharing some tools and advice for making those conversations less awkward and make you more confident in the end. I discuss some tips for finding the clients that are the best match for you. You’ll hear why it’s not that different from dating. These relationships take nurturing and active listening if they’re going to develop. Building a

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58:55

149: Why Right Now Is The Best Time To Start w/ Les...

Grow Your Video Business with Ryan Koral ·

2019/11/05

Are you waiting for the perfect time to start your filmmaking career? I hate to break it to you, but there will never be a perfect time. Right now is the next best thing and today’s guest is going to explain why and how to get into the game, even if you feel that you’re not ready. Les Gaddis is a Texas-based cinematographer, blogger, and podcaster. He runs Gaddis Visuals, a production company that offers a full array of services, including concepting, scriptwriting, storyboarding, filming, motion

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01:03:38

148: How Listening To Your Clients Will Save You Time...

Grow Your Video Business with Ryan Koral ·

2019/10/28

The times we grow the most are often the times when we push our boundaries and get into new situations where we don’t completely know what we’re doing. There’s a real value in this. It’s what gets us, our craft, and our business to reach new and greater heights. My guests today, have taken this leap and are still reaping the rewards. Paul and Kelley Gilster are a husband and wife cinematography team and owners of 618 Studios based in Southern California. They've grown their company to serve the

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55:06

147: What Clarity & Unique Value Can Do For Client...

Grow Your Video Business with Ryan Koral ·

2019/10/21

In this gig-based business, it often feels like we’re jumping from one job to the next just to keep afloat. But what if there was a system you could put in place that would eliminate this urgency? Today’s guest has figured this out by discovering her unique value and it has given her the clarity needed to find and keep the right clients coming back over and over again. Diana Castro is the Co-Founder of ForProductions, a small but powerful video production company. She’s focused on working with

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44:00

146: The Importance Of Taking Care Of The Entire Self...

Grow Your Video Business with Ryan Koral ·

2019/10/14

As creatives, it can be all too easy to overlook our mental health and wellness. Sometimes we even feel that this better helps us tap into our creative side. Today’s guest is not only a wildly successful filmmaker, but she also comes from a background of mental health counseling and helps others learn the importance of taking care of themselves. Shivawn Mitchell is a producer, director, and writer as well as the founder of Sam Studios and The Creative Outsiders. Since committing to her filmmaking

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467 results

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