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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

18:40

Let 2023 be easy- 5 must's to help things feel lighter

The Floral CEO ·

2023/01/04

Start mapping out rest- Book vacations or time off to breathe. Look at your calendar and look at holidays, and birthdays and take time to have the moments that matter.Start sourcing supplies- find cylinders, tape, glue, and limited supply itemsGet ahead of the rush and potential scarcity of the items you need. When you wait you could potentially Map out your goals and back into what support you need.Set your intent in your businessBook a CEO day.Plan out what you want your business to

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52:43

Vision and goal setting for 2023- go big!

The Floral CEO ·

2022/12/28

Now is the time to go big and step into your role as CEO and define your 2023 business vision and do some serious goal-setting to start molding your business to bring it to the next level. That next level is one that every aspect of your business is getting 2023 plan to get that part of your business to feel good- easy- aligned and in the end and contributing to profit. If you have not had a good chance to look at your financials and what the profitability of your business looks like- now

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20:35

Seven things to stop now for a more profitable 2023...

The Floral CEO ·

2022/12/21

Seven things to stop now for a more profitable 2023 wedding season and beyond. 1. Stop guessing on costs/pricing. Do you want a less profitable wedding or a big mistake? Guessing on pricing in my experience always is 2. Stop trying to be the cheapest In town. Being the cheapest in town. The race to the bottom is only going to bring you less profit and you will keep perpetuating cheap weddings. If you want to do fewer weddings that are larger and more profitable.3. Stop comparing

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20:39

Three steps to easier installations

The Floral CEO ·

2022/12/14

Installations are often a struggle for so many florists. It is one of the more complicated floral to price and construct. The first thing to figure out is your installation is your foundation- this is needed for pricing the installation accurately. In this, you will decide based on the structure type which mechanic is best. Depending on your stance on foam or no foam you can look at the weight that your structure will hold. I often will print or screenshot and draw out the mechanics on the

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16:23

Tips and tricks for finding great freelancers

The Floral CEO ·

2022/12/14

Hiring freelancers can be a stressful situation. Finding help when multiple florists are filled with heavy wedding weekends. I want to share several tactics of how I am other florists who have found freelancers successfully.The first thing that I think is a game changer in an unconventional one- Find flower friends. Over the years making flower friends has brought me weddings, forged fierce friendships, and amazing opportunities. I think starting to make flower friends can be as simple

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40:56

Stress less tactics on not being specific about...

The Floral CEO ·

2022/12/14

Today we are going to talk about something I often see flower friends stressed out at the wholesalers about. Promising flowers that are difficult or hard to get or are finicky flowers to deal with can often cause stress during the consultation process, the planning process, pickup day and delivery day. Often that stress can suck the life out of your wedding floral journey. The first thing we will discuss is why we shouldn't promise specific flowers. There are so many things out of a

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27:40

Stop being ghosted and wasting time with price...

The Floral CEO ·

2022/12/14

In this episode, I will walk you through one of the best tools to help stop ghosting after providing a quote and to stop price shoppers before the consult saving you time and a kick in the confidence department. A brochure is a great way to help provide pricing guidance to a prospective couple and set the stage for the experience of working with you.Components of an effective brochure.1. An introduction page.2. About you3. What makes you different- why me?4. Reviews 5. Examples of your

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22:23

The Hustle Is Real

The Floral CEO ·

2022/11/29

We currently live in anti hustle society. What is anti-hustle culture? Anti-hustle culture is a rejection of the notion that business owners should hustle. The grind, the working all hours, the constant activity that is glamorized in certain entrepreneurial circles and by some prominent entrepreneurs. How many people do you know who are successful that did not hustle a bit to get where they are. On top of that our world is a single day with a perishable product- the hustle is real that

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308 results

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