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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

44:00

ENCORE: A Deep Dive into Setting Fees That Ensure Our...

Selling the Couch ·

2020/04/09

Today’s topic is one that puzzles many clinicians and leaves us feeling uncomfortable. We’ve approached setting fees on past episodes, but today we are diving deeper into setting fees that ensure our profitability. How do we make sure our business is growing, thriving, and allowing for future expansion? Join us as we learn more with today’s guest. Reina Lombardi is an art therapist based in Florida. She has a wealth of experience and knowledge about debt, building a business, and setting fees. Reina

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31:01

233: My 5 Favorite Tools For Creating Online Courses,...

Selling the Couch ·

2020/03/26

Today’s show is about something a bit different, even though we’re in the middle of the coronavirus crisis. I’ve learned that we should have a virtual aspect of our business in place for scenarios like this. I’ve also learned how important diverse income streams can be when your regular practice is interrupted. I can’t maintain my business health if I rely solely on my clients. Five years ago, I launched my first online course, so now I’m sharing lessons learned over that time, especially about

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40:20

232: Top Five Tips About Hiring a Virtual Assistant

Selling the Couch ·

2020/03/19

Today’s show is one that I’ve looked forward to for a long time. We are covering a topic that comes up frequently in the STC community, which is the process of hiring a virtual assistant. I’ve been through this process more than once, and it was a rocky road before finding Nicole three years ago. Hiring a VA teaches you about your strengths, weaknesses, and communication skills. I’ve learned what tasks I can delegate and what help I need for long-term sustainability in my business. Today you’ll meet

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35:41

231: Creation, Do's and Don'ts of a Successful...

Selling the Couch ·

2020/03/12

Today’s show is about a topic I’ve wanted to cover for a while. It’s about something many of us might have wanted to do in our practices. We are talking about retreats and mini-retreats, and I have the perfect person to fill us in on the details.Mikella Millen is an art therapist in NYC. She has taken a great idea and made it reality by creating retreats focused on self-care for clinicians. She’s sharing with us how she developed this idea and validated the fact that people would want to sign up

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35:53

230: Renting Or Subleasing Extra Office Space And Key...

Selling the Couch ·

2020/03/05

Today’s topic is a new one in the STC community. Have you ever thought about renting or subleasing extra office space? Whether you might be a prospective owner or renter, today’s show has great wisdom about how that extra office space can be put to good use in serving other clinicians and your community. Elena Clemente has a practice in North Tampa. She has learned many lessons through renting out parts of her four-person office suite. In today’s show, Elena shares how she found this office space

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23:30

229: 5 Tips To Authentically Get On Podcasts: Melvin...

Selling the Couch ·

2020/02/27

As STC has grown, I’ve been wanting to address this topic of getting on other podcasts as a guest. In a typical week, I receive several requests from people wanting to be a guest on STC. There are several reasons why I cannot accept every one of those requests, and there are things to consider in remaining authentic while seeking podcast appearances. In this solo episode, we discuss some tips to follow if you want to increase your exposure by appearing on podcasts.

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30:12

228: Building a Successful Private Pay Group Practice...

Selling the Couch ·

2020/02/20

Today’s conversation focuses on an interesting topic. We’ve often discussed the nuances of a private pay practice, but today we are going deeper. Is it possible to build a successful private pay group practice in an area where most other clinicians take insurance? Join us as we explore this question together. Deborah Duley has a practice in Maryland, which she manages remotely from her new home in Atlanta. Deborah has learned a lot along the journey in which she began as a solo practitioner in a

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34:52

227: Multiple Income Streams And What is The Best Way...

Selling the Couch ·

2020/02/13

Today’s show covers an interesting topic that has come up in the STC community. We discuss multiple income streams frequently, but what is the best way to put those in place? Do I need to build my therapy practice before I launch a second income stream? Let’s answer these questions and more with today’s guest. Annie Schuessler lives in the San Francisco Bay area. She’s been in private practice for 20 years, and she’s mentored other therapists for 10 years. She has insights learned along the way in

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38:59

226: A Deep Dive into Setting Fees That Ensure Our...

Selling the Couch ·

2020/02/06

Today’s topic is one that puzzles many clinicians and leaves us feeling uncomfortable. We’ve approached setting fees on past episodes, but today we are diving deeper into setting fees that ensure our profitability. How do we make sure our business is growing, thriving, and allowing for future expansion? Join us as we learn more with today’s guest. Reina Lombardi is an art therapist based in Florida. She has a wealth of experience and knowledge about debt, building a business, and setting fees. Reina

en

25:07

225: 3 Lessons from Revamping My Private Practice...

Selling the Couch ·

2020/01/30

Welcome to a solo episode! I wanted to take this opportunity to discuss how I’ve revamped my private practice website. The process has been very intentional for me, and I’ve enlisted the help of several other people. Maybe you are considering changes to your website, but you aren’t sure where to begin. I hope today’s “inside look” at a private practice website is helpful to you. www.sellingthecouch.com/session225 Mentioned in this episode:We'd LOVE To Partner With You!➡️ Want to launch your online

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32:31

224: The Big Picture Of Private Practice And Basic...

Selling the Couch ·

2020/01/23

Have you felt the pull of private practice? Maybe you’ve considered taking the leap into private practice, but are hesitant about the first steps to take. Today’s show takes an authentic look at the big picture, along with basic procedures to get you started. Our guest shares how she followed her intuition and took the risk that comes with starting a business. Montoyia McGowan is a Licensed Clinical Social Worker in the Memphis, Tennessee area. She and I have connected online for about four years,

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28:36

223: How Online Reviews Help Improve The Private...

Selling the Couch ·

2020/01/16

With today’s technology, most people rely on online reviews when it comes to products, services, restaurants, hotels, and much more. When it comes to clinicians and clients, online reviews can reveal a lot, but is that a good thing? Do people mainly leave online reviews when they are upset or dissatisfied with the service they have received? Join us for a deeper look at this issue on today’s show. Dr. Keely Kolmes is a Licensed Psychologist in California. They did research via anonymous surveys

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43:07

222: Transition From Clinical Work To Online Courses...

Selling the Couch ·

2020/01/09

Many clinicians think about creating online courses, and some may even feel pressured to take this step. Online courses are sometimes portrayed as the “golden egg” for clinicians and the pinnacle of achievement. While this is certainly a product with much potential, the key is in balancing online courses with the other aspects of your practice while making sure you are motivated by the right reasons. Learn more in today’s show! Miranda Palmer is a Licensed Marriage and Family Therapist from

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37:24

221: The Power Of Sub-niching Within A Niche And...

Selling the Couch ·

2020/01/02

Welcome to the first episode of 2020! It’s been nice to have some extra time for rest and family time around the holidays, but now I’m ready to get going again with wonderful guests and helpful episodes as we step into a new year. Curt Widhalm, LMFT, is a friend based in Los Angeles. He works with high-achieving teens in his practice. I wanted Curt to share how he chose this niche and what he’s learned along the way. It’s also cool that Curt is a marathon runner who ran competitively in high school

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26:16

220: [ENCORE] Money Pitfalls That Come With Business...

Selling the Couch ·

2019/12/26

Do you “have it all together” when it comes to your business finances? My hat’s off to you if you do, but for most of us, the painful truth is that any business journey comes with its own set of challenges and lessons, some of which must be learned the hard way. Like many of you, I like to pretend that I have it all together, but today’s show is all about transparency and baring it all---the good, the bad, and the ugly. Every few weeks I like to a solo session to share with you what I’m learning

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48:20

219: [ENCORE] Creating a Digital Product Using Your...

Selling the Couch ·

2019/12/19

Today’s guest is Debra Roberts, LCSW, who is in private practice specializing in relationship therapy. Our topic today is one that many clinicians have probably pondered at one time or another. We’re discussing how to take our clinical expertise and turn it into some kind of digital product that extends far beyond the therapy room. Over 20+ years in private practice, Debra realized that she was having success with her clients and finally mustered the courage to write a book that has since branched

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25:19

218: [ENCORE] 3 Practice Building Insights After 100...

Selling the Couch ·

2019/12/12

When you’ve talked with as many people as I have, you tend to learn a lot of lessons and gain great insights into what it takes to build a successful private practice. Today’s show is a solo episode inspired by a presentation I did recently. We are focusing on three lessons I’ve learned, along with key takeaways and the biggest mistake for each lesson. www.sellingthecouch.com/session218 Mentioned in this episode:We'd LOVE To Partner With You!➡️ Want to launch your online course? Please check out

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32:52

217: [ENCORE] 5 Podcasting Myths and How to Avoid Them

Selling the Couch ·

2019/12/05

Welcome to this solo episode! I’m talking today about all the things I thought I knew about podcasting that turned out NOT to be true. I want to help you avoid these mistakes if you’re considering embarking on your own podcasting journey. My podcasting journey spans almost 2-1/2 years now, which is still hard for me to believe. So, here we go; let’s jump right into Five Podcasting Myths and How to Avoid Them. www.sellingthecouch.com/session217 Mentioned in this episode:We'd LOVE To Partner With

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32:17

216: [ENCORE] How to Build an Authentic Brand Around...

Selling the Couch ·

2019/11/26

Welcome! Can you build a private pay counseling private practice in this day and age? That is the question that therapist and business coach Keri Nola and I explore in Session 4 of the Selling the Couch podcast. www.sellingthecouch.com/session216 Mentioned in this episode:Struggling with documentation and progress notes? Meet Upheal. A new AI- powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in person,

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31:41

215: [ENCORE] How to Build an Authentic Brand Around...

Selling the Couch ·

2019/11/21

Today’s guest is Dr. Joy Harden Bradford, a psychologist in private practice in Decatur, GA. She is the creator of the website, blog, and podcast, Therapy for Black Girls. Her practice mainly focuses on African-American women who have gone through breakups. Dr. Joy and I are discussing how she has built this therapy and brand, and how she developed it while staying authentic and true to herself and her calling. www.sellingthecouch.com/session215 Mentioned in this episode:Struggling with

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