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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

22:48

Personalizing Your Message with David Span

PR 360 ·

2020/04/01

In This Episode…This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging!Time Stamps●[01:05] Q1: Coffee or Tea Drinker?●[01:43] Q2: What made you work as a PR Practitioner in the tech industry?●[04:00] Q3: Can you give us some insights working in the tech industry as a PR Practitioner?●[05:44] Q4:

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53:04

Putting the Social in Social Media with Neal Schaffer

PR 360 ·

2020/03/25

In This Episode…Hi everyone! Today, we are looking to learn from our guest Neal Schaffer as we talk about social media, content and management tools. We also chat about influencers, data caps and more! Enjoy!Time Stamps●[00:52] Are you a coffee or tea drinker?●[01:31] What’s your favorite social media right now?●[03:58] What do you think the state of social media is in right now?●[08:38] LinkedIn has a great organic reach, what do you think of LinkedIn’s organic reach?●[10:17] With COVID-19, do you

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23:35

Blazing a Trail, with Barry Matsumori

PR 360 ·

2020/03/18

In This Episode… Science, tech, and startups. They're within the most exciting tech sectors today. And Barry Matsumori CEO of BridgeComm, loves it! This week on PR 360 we talk with Barry about startup life, the value proposition that led to Qualcomm being dominant, taking risks and following with passion. It’s a great episode for anyone that needs some inspiration.Time Stamps●[01:26] Q1: Are you a coffee or tea drinker?●[01:55] Q2: What is a typical day for you?●[02:49] Q3: What led you to the roles

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15:20

The Future is in 5G with Verizon's Kim Ancin

PR 360 ·

2020/03/11

In This Episode…5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more! Get excited for the future of 5G and PR!Time Stamps●[01:06] Q1: Are you a coffee or tea

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31:57

How Data is Changing the PR Industry with Western...

PR 360 ·

2020/03/04

In This Episode…This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy!Time Stamps●[01:08] Q1: Are you a coffee or tea drinker?●[01:34] Q2: Give a brief description of what Western Digital is

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30:02

What to Do About Data with Identity Praxis’s Michael...

PR 360 ·

2020/02/26

In This Episode…In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you!Time Stamps●[01:05] Q1: Are you a coffee or tea drinker?●[01:10]

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20:00

Once Upon a Brand Story with Jason Moriber Part Two

PR 360 ·

2020/02/19

In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more!Time Stamps●[03:36] Q1: How do you know how long to pause a story? What’s the time frame?●[05:20] Q2: Why there is no more stories about

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20:21

Once Upon a Brand Story with Jason Moriber Part One

PR 360 ·

2020/02/12

In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!Time Stamps●[01:23] Q1: What do you prefer, coffee or tea?●[02:21] Q2: What are some of your favorite

en

33:01

Tracking Success with TechNew's Leon Harbar

PR 360 ·

2020/02/07

Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR!Enjoy!Time Stamps●[00:40] Q1: Are you a coffee or tea drinker?●[00:57] Q2: Are you an Android or iPhone user?●[01:51] Q3: What

en

22:04

Power up with B2B Social Media expert Stacey Sayer

PR 360 ·

2020/02/04

Do B2B businesses do social media? Can you make ‘unsexy’ B2B social media fun? We talk with Stacey Sayer, Corporate and Digital Communications for Global Marketing at Advanced Energy, about social media and B2B, how B2B uses social media to bring awareness and debunk a few misconceptions about it, content marketing, what the future of B2B social media looks like, and cat ownership. It’s the Purrfect episode for you! Enjoy!Time Stamps●[01:07] Q1: How many cats?●[01:16] Q2: Coffee or tea?●[01:20] Q3:

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23:47

Answering the Call: An Interview with Sharon Oddy

PR 360 ·

2020/01/24

In This Episode…Welcome to PR 360!A podcast where we discuss and interview the elite players in today’s communications industry.Today, PR 360 welcomes our first guest Sharon Oddy, head of marketing and corporate communications at iconectiv who sheds light on the robocalling phenomenon and the consequences legitimate businesses face as a result of this when used in an unethical manner. A very informative episode that should not be missed!Time Stamps●[00:56] Q1: What is your (Sharon) morning

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