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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

Customer success and finding the right content with...

The Content Cocktail Hour ·

2021/08/30

Kat Locascio, who runs Customer Success at The Juice, shares how she’s settling into her new position and personalizing customer outreach. Kat has been using The Juice platform herself to learn about B2B Marketing and is excited for more customers to start Juicing and stop Googling. 0:00 Intro 1:09 Conversation with Kat 3:44 Personalizing customer outreach 6:06 Using The Juice 8:40 Research topics 10:00 Habits 14:15 Great content on The Juice 18:02 Playlists 21:00 Outro Join The JuicFollow

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0:00

The value of internal communications with Cassie...

The Content Cocktail Hour ·

2021/08/27

Cassie Pallesen, who’s on the Content & Comms team at Dropbox, joins Brett in discussing cross functional working, the value of content marketing, and communicating that value internally to stakeholders. After marketing at several companies, Cassie saw that pumping out high volumes of content for SEO rankings wasn’t effective in the long term in finding the right customers. 0:00 Intro 0:55 Conversation with Cassie 1:30 DocSend acquisition 3:05 Value of content 8:42 Quality vs quantity

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0:00

Researching and finding the right content for you...

The Content Cocktail Hour ·

2021/08/23

Alaina Thompson, Growth Marketing Manager at The Juice, joins Brett on the podcast the day after their official launch. Alaina has been using The Juice platform to research specific and useful content for her job. She shares some user tips and explains the newest feature, playlists. 0:00 Intro 1:42 Conversation with Alaina 3:04 Momentum leading to launch 8:15 Using The Juice for researching 10:48 Alaina’s position 15:00 Researching email subject lines 19:00 Issues with Google and SEO 20:25

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Driving Growth by Rethinking...

The Content Cocktail Hour ·

2021/08/20

Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro 1:00 Conversation with Scott 4:00 Marketers’ relationship with customers 7:40 Authentic connections 13:30 Marketing automation 17:05 Implement change 26:09 Print to digital 30:05 Compelling content 37:16

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This is Launch Week at The Juice

The Content Cocktail Hour ·

2021/08/16

This is the week. Tuesday is the official launch date of The Juice! Brett McGrath reflects on all the hard work the team has accomplished leading to this moment and thanks all the early supporters, customers, and modern-day B2B marketers who have backed up The Juice’s vision. 0:00 Intro 2:22 Shout out The Juice team 7:04 New hire, Lead Product Designer 9:00 Appreciating supporters 9:50 “B2B Marketing Sucks: Stories from the people that are helping fix it” 14:00 Insights from modern-day B2B

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The role of personas in marketing with Joe Lazauskas...

The Content Cocktail Hour ·

2021/08/13

Joe Lazauskas is the Head of Marketing at Contently, a content marketing platform for creating content better and faster. He is the co-author of The Storytelling Edge and writes a popular newsletter on LinkedIn. Joe’s recent article, Ditch the Persona and Find Your Muse, is about empathy, oxytocin, creativity, and creating the best content with one person in mind, the muse. 0:00 Intro 1:10 Conversation with Joe 3:16 Contently 6:45 Outdated data-driven marketing 11:02 Personas 15:32 Find and

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How to treat launch day and keep the momentum alive

The Content Cocktail Hour ·

2021/08/09

In the final episode of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett wrap up the conversation on momentum, community, launching, and what it’s like to watch their vision turn into a live product. From the beginning, Jonathan has created their hero story of fighting the common enemy, bad outdated marketing that needs to be stopped. 0:00 Intro 1:10 Conversation with Jonathan 4:30 Vision to live product 6:00 Lenses of team members 9:30 Launch prep planning 11:30

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The role of the evangelist in B2B marketing with...

The Content Cocktail Hour ·

2021/08/06

Ethan Beute is the Chief Evangelist at BombBomb, a video messaging tool for building relationships. He’s also the author of Re-humanize Your Business and the host of the Customer Experience Podcast. Ethan and Brett discuss his approach to content, background in television, the rise of video and social media, and the key to being an evangelist. 0:00 Intro 1:00 Conversation with Ethan 2:25 Approach to content 5:08 Curiosity and consistency 8:02 BombBomb 11:20 Background in TV 15:15 Career

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Launch Series Ep #4: How to think critically about...

The Content Cocktail Hour ·

2021/08/02

In part four of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett talk all about momentum, leading up to the launch and after. They share the biggest hurdle they faced while building momentum and some of the lessons they learned early in their careers. 0:00 Intro 1:00 Conversation with Jonathan 1:30 Go to market meeting 4:30 Organizing the passion 5:26 Divergent thinking, convergent action 7:12 Momentum 10:40 Social proof and building community 15:50 Lessons from early

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The Blockbuster to Netflix shift in B2B content...

The Content Cocktail Hour ·

2021/07/30

Stuart Balcombe is the Co-Founder of Procket, a company that helps busy founders and marketing teams get more mileage out of their content. Brett reached out to Stuart after reading his Twitter thread where he tweeted, “Content marketing is experiencing a Blockbuster → Netflix style shift.” 0:00 Intro 0:46 Conversation with Stuart 1:57 Twitter VS LinkedIn 5:36 Stuart’s background 8:00 Procket 8:40 Blockbuster to Netflix 14:56 Brand/company centric VS costumer/consumer centric 19:50 Steps to

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Launch Series Ep #3: Making it more than just a one...

The Content Cocktail Hour ·

2021/07/26

In part three of “Using Community to Launch at B2B MarTech Company,” Jonathan asks Brett about building momentum and making the launch more than a single day affair. Inspired by sneaker culture and hip hop album drops, Brett has been producing hype around The Juice’s official launch date on August 17. 0:00 Intro 0:45 Conversation 3:20 Thought process behind launch 5:00 Hype 6:00 Brett’s marketing experience 10:20 No hacks, only consistency 11:50 Pros and cons of long launch 15:30 Jonathan’s

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The future role of the content marketer with Animalz...

The Content Cocktail Hour ·

2021/07/23

Devin Bramhall is the CEO of Animalz, a remote content marketing agency that creates awesome content for B2B Saas companies. Brett and Devin discuss the history of Animalz, the changing landscape of marketing, the future role of the content marketer, and what’s not working in marketing anymore.0:00 Intro0:55 Conversation with Devin3:05 History of Animalz8:30 Abundance mindset10:45 Progress isn’t sexy13:45 Role of content marketer17:40 Evolving needs of clients22:15 What’s not working

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Launch Series Ep #2: The importance of having a few...

The Content Cocktail Hour ·

2021/07/19

In part two of “Using Community to Launch at B2B MarTech Company,” Brett and Jonathan discuss the importance of having a few great early stage customers. They also discuss the advantage of being a new company, founder-led sales, the value of customer feedback, and building strong customer relationships. 0:00 Intro 1:13 Conversation with Jonathan 6:45 Founder-led sales 11:00 Abundance mindset 12:13 Moment of gaining a customer 14:57 First contract signed 17:50 Communicating

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Making B2B marketing less boring with Jason Bradwell

The Content Cocktail Hour ·

2021/07/16

Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships. 0:00 Intro 1:16 Conversation with Jason 2:30 Twitter 6:35 Ethos on marketing 9:00 Quality over quantity 13:00 Setting tangible goals 16:00

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Launch Series Ep #1: Using your message to create...

The Content Cocktail Hour ·

2021/07/12

In the first of five episodes in the mini series, “Using Community to Launch at B2B MarTech Company,” Brett and Jonathan share how they use their message to create connections. Jonathan reflects on the earliest days of the company when he was a team of one, and how he listened the pain points of over a hundred marketers. Since then, the team has grown and they have refined their message and built a community around it.0:00 Intro1:18 Conversation with Jonathan Gandolf4:02 Initial message6:10

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How content marketing can support product launches...

The Content Cocktail Hour ·

2021/07/09

Victoria Fryer is the Senior Content Marketing Manager at Plivo, a global carrier network and API platform for messaging and voice calls. Brett and Victoria discuss developing content strategies to support new product launches, the role of a content marketer, and cross-functional work at start-ups. 0:00 Intro 0:58 Conversation with Victoria 3:00 Position at Plivo 6:30 Marketing for product launches 11:10 Cross functional work 13:00 Feedback from market 16:30 Distribution 19:00 Measuring

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0:00

Dropping a mini series and launching a product

The Content Cocktail Hour ·

2021/07/06

On this solo episode, Brett McGrath shares more exciting news about The Juice. Coming soon, there will be a new mini series on the podcast about using community to launch a B2B MarTech company. Even more exciting, a launch date for The Juice is set. Mark your calendar, because The Juice platform will be up and running on July 12! 0:00 Intro 1:55 Community 4:17 Short-term VS long-game marketer 8:04 VIP week 9:37 Launch date, July 12 10:44 Using Community to Launch a B2B MarTech Company 12:30

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Avoiding the MQL Hamster Wheel with Cindy Dubon of...

The Content Cocktail Hour ·

2021/07/02

Cindy Dubon is the Senior Demand Gen Manager at Greenfly, a digital media content collaboration and distribution platform. Brett and Cindy discuss the blurring line between demand generation and brand, content consumption habits, and bad marketing that has stemmed from an unhealthy obsession with metrics. Cindy says that it’s high time to step off the MQL hamster wheel and start approaching marketing differently. 0:00 Intro 1:00 Conversation with Cindy 2:20 Demand Gen 3:25 Greenfly 6:20

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The importance of customer success with Kat Locascio

The Content Cocktail Hour ·

2021/06/28

Brett talks with Kat Locascio, the first Customer Success hire at The Juice. This is Kat’s first time in a CS role, after years of professional experience in recruiting, non-profits, and tech. Kat shares her views on Customer Success, what success looks like to her in this new role, and her 80/20 rule. 0:00 Intro 1:18 Conversation with Kat 4:20 Kat’s background 8:53 Bad experiences in tech 15:44 Role of Customer Success Manager 19:50 What does success look like 26:15 Outro Follow The

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Building collaboration through content with Brooklin...

The Content Cocktail Hour ·

2021/06/25

Brooklin Nash is the Head of Content at Sales Hacker and the content marketer for Outreach. Brooklin and Brett discuss “content facilitation” as a way for content marketers to connect with industry experts and avoid writing content on subjects they only know a little bitabout. Great content is a collaborative process.0:00 Intro 0:58 Conversation with Brooklin 3:35 Sales Hacker 5:09 Content facilitation 11:17 Collaboration 13:19 Role of Content Marketer 15:45 Ever company as a media company

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364 results

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