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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

04:08

233: The Three Keys to a Great Content Marketing Mission

Content Inc. - The Podcast ·

2020/07/29

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

04:08

232: Out of Original Ideas? Try Recombination

Content Inc. - The Podcast ·

2020/07/27

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

10:33

231: 3 Simple Steps to Success that Nobody Does

Content Inc. - The Podcast ·

2020/07/22

The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people). ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

05:06

230: Do Your Part to Kill Advertising

Content Inc. - The Podcast ·

2020/07/20

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

06:35

229: Why Can't You Pull the Goalie?

Content Inc. - The Podcast ·

2020/07/15

Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

05:17

228: Game Theory and the Million-Dollar Sweet Spot

Content Inc. - The Podcast ·

2020/07/13

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

03:26

227: Dabbling Need Not Apply

Content Inc. - The Podcast ·

2020/07/08

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.\ ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

04:31

226: The Power of Answering Customer Questions (with...

Content Inc. - The Podcast ·

2020/07/06

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

05:37

225: Audience-Building Tips from Queen

Content Inc. - The Podcast ·

2020/07/01

Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

04:50

224: Playing a Different Game

Content Inc. - The Podcast ·

2020/06/29

Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

05:15

223: How I Almost Quit Our Non-Profit Foundation

Content Inc. - The Podcast ·

2020/06/24

When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

03:57

222: You Should Be Like the Chicken Whisperer

Content Inc. - The Podcast ·

2020/06/22

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

06:49

221: Consistency and The Hook (is all you need)

Content Inc. - The Podcast ·

2020/06/17

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

03:27

220: How George Lucas Outsmarted Hollywood

Content Inc. - The Podcast ·

2020/06/15

When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

10:15

219: A Detailed Content Purchasing Strategy (clip...

Content Inc. - The Podcast ·

2020/06/10

An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

09:11

218: Content Marketing Success Comes from These Seven...

Content Inc. - The Podcast ·

2020/06/08

Napoleon Hill dishes out some amazing career and financial advice, but will it help you build an audience? Absolutely. Here are seven critical traits you need to be successful. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

04:35

217: You Need a Subscriber Plan Stat!

Content Inc. - The Podcast ·

2020/06/03

Subscribers are more profitable for the business. Full stop. If you don't have a plan to generate loyal subs, get one now. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

04:14

216: Believe in Your Content Marketing? You Better.

Content Inc. - The Podcast ·

2020/06/01

Nike founder Phil Knight found the secret to selling: belief. The same goes for your content marketing. If you don't have it, you better find it...soon. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

03:39

215: Exploiting Your Content Marketing Hedgehog

Content Inc. - The Podcast ·

2020/05/27

The hedgehog, in business, is what is different about you that propels your business success. For your marketing to work, there are four ways to exploit the hedgehog. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

04:08

214: Out-of-Work Writing Talent Means Huge...

Content Inc. - The Podcast ·

2020/05/25

The mass layoff of journalists and content creators from the COVID-19 shutdown is a tragedy. That said, it presents a huge opportunity for you to work with amazing writers. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

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