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Advertising Industry News Daily

Inception Point Ai

Stay up-to-date with the latest news in the advertising industry with the "Advertising Industry News Daily" podcast.Receive daily updates on trends, strategies, and key players in the advertising world. Perfect for marketers, advertisers, and industry enthusiasts, this podcast ensures you have the most current and relevant information on all things advertising. Tune in every day to stay informed about market changes, campaign successes, and industry insights. Don’t miss out on this essential

business marketing

All Episodes

0:35

Nulo Appoints New Co-Heads of Marketing, Signaling...

Advertising Industry News Daily ·

2024/09/06

Nulo has announced the appointment of new co-heads of marketing, following the company's recent awareness campaign and product launches. With 10 years of experience in the natural pet food industry, these appointments signal Nulo's continued commitment to innovation and market presence.

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0:51

Russian Disinformation Scheme: DOJ Accuses Russia of...

Advertising Industry News Daily ·

2024/09/05

The Department of Justice (DOJ) has accused Russia of channeling $10 million to fund right-wing social media videos in the United States, as reported by Variety. According to the DOJ, the financial backing was orchestrated by Russian state media and aimed at amplifying politically charged content. The U.S. company involved in producing these videos has been identified in reports as Tenet Media. This revelation underscores ongoing concerns about foreign interference in domestic media and its

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0:35

Mehdi Hasan Launches Successful Substack Venture...

Advertising Industry News Daily ·

2024/09/04

Mehdi Hasan, a former MSNBC host, identified a market opportunity for a new kind of media company. Following the cancellation of his TV show, Hasan launched Zeteo News on Substack. This innovative venture has quickly gained traction, amassing 31,000 paid subscribers in just four months.

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2:19

50 Years of Ethical Advertising: Philippine Ad...

Advertising Industry News Daily ·

2024/09/03

The advertising industry in the Philippines is celebrating a significant milestone with the 50th anniversary of self-regulation. This landmark event will be marked by the Patas na Patalastas summit, organized to honor the industry's commitment to ethical advertising practices. The summit's agenda includes discussions on current challenges and future directions for self-regulation, reflecting on the past half-century’s achievements and charting a path forward.This celebration highlights the pivotal

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0:34

Optimizing Ad Budgets: Leveraging Local News for...

Advertising Industry News Daily ·

2024/09/02

Federal government advertising spending has doubled to $1.8 billion, according to a new study. The study calls for advertising budgets to be allocated to local news outlets. Copyright © 2024 Editor & Publisher Magazine – Newspaper & News Publishing Industry News.

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2:37

Texas Supreme Court Ruling on Social Media Law Shakes...

Advertising Industry News Daily ·

2024/09/01

The Texas Supreme Court has recently ruled on an influential social media law, a decision that has considerable implications for the advertising and marketing industries. On July 30, 2024, a landmark case was brought before the court by Industry Association and NetChoice, who filed a lawsuit to block a new Texas social media law slated for implementation.The contentious law, which has been a point of intense debate, primarily targets social media companies, obligating them to refrain from moderating

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2:47

Unlocking Creative Frontiers: Venice Immersive...

Advertising Industry News Daily ·

2024/08/31

The Venice Immersive section of the Venice Film Festival has become a crucial platform for VR and new media artists. Despite its niche status, the festival provides significant space for these creators to develop and showcase their work. This event has little to do with the industry's mainstream appeal but serves as an important ground for artistic growth and innovation.In recent years, there has been a growing recognition of the importance of immersive media, driven by advancements in technology

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0:38

Dalet to Showcase AI-Driven News Workflows at IBC 2024

Advertising Industry News Daily ·

2024/08/29

IBC 2024: Dalet to Showcase New AI-Enabled Workflows for Media Dalet is set to unveil their latest innovations at IBC 2024, spotlighting their story-centric news solution, Dalet Pyramid. This new offering seeks to modernize news operations with an advanced digital-first workflow that optimizes resource usage across the board.

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2:57

Adapting to the Streaming Era: TV News Faces...

Advertising Industry News Daily ·

2024/08/28

The shift towards streaming has created significant uncertainty within the TV news business. Broadcasters are grappling with a turbulent advertising market and widespread cord-cutting, which have disrupted traditional revenue streams. As more consumers turn to digital platforms for their news consumption, the long-standing models of broadcast TV news are under threat.Experts and industry observers have noted a marked rise in the consumption of news through streaming services and online platforms

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2:15

Disney Advertising's Programmatic Sales Team Leads...

Advertising Industry News Daily ·

2024/08/27

Disney Advertising's Programmatic Sales Team is making waves in the advertising industry. This team plays a pivotal role in the company's operations by focusing on programmatic ad sales, a growing trend in digital marketing that leverages automated technology to buy and sell ad space. Disney has long been a major player in the entertainment and advertising worlds, and its commitment to cutting-edge advertising solutions continues to attract top talent and achieve significant professional

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2:18

"Trump Media CFO Unloads $1.9M in Shares Amid Stock...

Advertising Industry News Daily ·

2024/08/26

Trump Media CFO Phillip Juhan has sold $1.9 million worth of company stock, according to recent financial disclosures. The sale coincides with the announcement of a stock repurchase program at Trump Media & Technology Group. This program is designed to buy back shares from the market, potentially signaling the company's confidence in its future financial performance. The repurchase program comes during a six-month period that prevents former President Donald Trump from selling his own shares in the

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1:42

"Debunking the Myth: How Advertising in Hard News...

Advertising Industry News Daily ·

2024/08/25

Industry body ThinkNewsBrands is addressing misconceptions about brand safety in advertising with a new initiative focused on hard news. They argue that the belief in significant brand risks associated with hard news content is a myth that needs debunking. To counter this perception, ThinkNewsBrands is promoting factual results and data to demonstrate that advertising within hard news contexts is not only safe but also beneficial for brands. Their strategy includes leveraging rigorous research and

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2:26

Major Food Company's Green Ads Raise Greenwashing...

Advertising Industry News Daily ·

2024/08/24

A recent CBS News report highlights concerns about greenwashing in the advertising and marketing strategies of a major food company. Greenwashing refers to the practice where companies exaggerate or falsely claim their products or policies are environmentally friendly when, in reality, they may not be.The company in question has launched a series of advertisements showcasing its commitment to sustainable and eco-friendly practices. However, experts and environmental activists argue that these claims

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1:02

Gallegos United Appoints Pedro Fragata as Chief...

Advertising Industry News Daily ·

2024/08/23

Gallegos United, an independent advertising agency specialized in multicultural marketing, has announced the appointment of Pedro Fragata as its new Chief Creative Officer. Fragata brings a wealth of experience to the role, aiming to enhance the agency's creative capabilities and drive innovative advertising strategies.With this strategic hire, Gallegos United reinforces its commitment to delivering impactful multicultural marketing solutions. The agency continues to focus on understanding and

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1:22

Renault Revives Iconic 5 Hatchback, Skips US Market...

Advertising Industry News Daily ·

2024/08/22

Renault is actively advertising its new hatchback, the Renault 5, in America, but it's not targeting American consumers. This peculiar marketing strategy highlights the absence of plans for a U.S. release. Instead, Renault's promotion efforts are aimed at generating global buzz and reinforcing the vehicle's presence in markets where it will be available.The hatchback, which revives the iconic Renault 5 nameplate, is expected to make waves in the automotive world with its blend of nostalgic design

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2:17

OUTFRONT Media's Surge Signals Resilience in Evolving...

Advertising Industry News Daily ·

2024/08/21

OUTFRONT Media (OUT), an out-of-home (OOH) advertising company, has surged 16.4% year-to-date. This firm specializes in providing communication and advertising services to multiple transit authorities. This robust performance in 2023 has caught the eye of financial analysts and industry insiders.OUTFRONT Media's advertising services include billboard, transit, and digital displays, giving it a diverse portfolio to attract a wide range of advertisers. The company's ability to leverage various transit

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0:51

Condé Nast Partners with OpenAI to Revolutionize...

Advertising Industry News Daily ·

2024/08/20

Condé Nast has entered an agreement with OpenAI to license its content to the generative AI platform. This partnership, reported by Variety on August 20, 2024, makes Condé Nast the latest media company to engage with the evolving AI landscape. The deal aims to enhance content accessibility and distribution, leveraging OpenAI’s technology to expand reach and engagement. With this move, Condé Nast joins other major players in the industry, embracing AI-driven innovation to stay competitive in a

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2:19

"Tapping into TikTok's Vast Reach: Alcohol Brands...

Advertising Industry News Daily ·

2024/08/19

TikTok has now officially opened its platform to alcohol advertising in the US, a significant shift that may reshape the digital marketing landscape. According to MediaRadar, the alcohol industry spent $1.7 billion on advertising in 2022, demonstrating its increasing acceptance of TikTok as a viable marketing channel. This move aligns with broader trends of brands gravitating towards social media platforms to engage with younger audiences who are spending less time on traditional media.TikTok’s vast

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1:39

Cumulus Media Announces Key Leadership Promotions in...

Advertising Industry News Daily ·

2024/08/18

Cumulus Media, a leading audio-first media and entertainment company, has recently announced key leadership promotions in Louisiana. This shakeup is expected to bolster the company's market presence and operational efficiency across the region. These changes highlight Cumulus Media's commitment to strengthening its market position and improving organizational management by elevating experienced leaders to new roles.In addition, "Advertising Industry News" and "Marketing Industry News" have been

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1:46

New Player IdeaZQution Joins Nigeria's Dynamic...

Advertising Industry News Daily ·

2024/08/17

IdeaZQution, a new player, has joined Nigeria's dynamic advertising landscape, enhancing competition and innovation within the industry. As covered by THISDAYLIVE, Nigeria's advertising industry is governed by the Association of Advertising Agencies of Nigeria (AAAN), which enforces standards and fosters best practices among its members.This development is significant given Nigeria's position as a burgeoning market for advertising and marketing. The industry encompasses a wide range of media

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