x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

education how to

All Episodes

00:52:37

Episode #177: Navigating New Territories: Shamell...

Higher Ed Pulse ·

2023/11/30

In this episode of The Enrollify Podcast, Zach sits down with Shamell Forbes, Campus Partner Associate at Campus Sonar, whose unconventional journey into higher education sales is as inspiring as it is insightful. Shamell candidly shares his transition from social services to higher ed, driven by a combination of necessity and a passion for change. His story is a vivid illustration of adaptability and the pursuit of new opportunities, resonating deeply with themes of innovation and personal

en

00:52:41

Episode #176: Why Higher Ed Marketers Should Care...

Higher Ed Pulse ·

2023/11/16

In this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions — an education marketing agency in Indianapolis, Indiana. Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles. In this episode, Zach and Bart discuss the importance of AI literacy in higher education and how marketers and admissions professionals can leverage generative AI tools to attract the next generations of students more

en

00:32:45

Takeaways from OpenAI's DevDay for Higher Ed Marketers

Higher Ed Pulse ·

2023/11/10

In this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our

en

00:46:21

How to Transform a 100 Year Old University into a...

Higher Ed Pulse ·

2023/11/09

In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California — an institution founded in 1851 that became the first college for women in California and the first Catholic University to offer women a chance to earn a bachelor’s degree.In 2021 Notre Dame de Namur University closed its undergraduate programs, but many mistakenly thought this meant that this institution, a pillar of the community founded

en

00:27:37

Huge News from Enrollify — Our Next Chapter Has Begun!

Higher Ed Pulse ·

2023/11/06

In this episode of The Enrollify Podcast, Zach takes the hot seat and is interviewed by Mallory Willsea of Element451. Zach unveils the exciting next chapter of Enrollify's story! You're not going to want to miss this one, folks!Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there! - - - -Connect With Our Co-Hosts:Mallory Willseahttps://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth

en

01:01:55

Ep. 172: What Higher Ed Gets Wrong About Storytelling...

Higher Ed Pulse ·

2023/11/02

In this episode conversation, Zach chats with John Azoni, Founder and CEO of Unvelid — a video production agency serving higher education — and host of Higher Ed Storytelling University — about what marketers get wrong when it comes to storytelling.Zach and John discuss:Why marketing and storytelling are not necessarily two sides of the same coinHow to set up an interview environment that is conducive to capturing great contentThings you should never ask in an interviewWhy higher ed marketers should

en

00:57:27

Ep. 171: The Death of Marketing Campaigns and Life...

Higher Ed Pulse ·

2023/10/26

In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO of Education Marketer, about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like.Zach and Kyle also riff on:The pros of LinkedIn’s algorithm as opposed to those of other social networksWhy higher ed should invest more in long-form contentHow to think differently about telling student storiesWhat higher ed marketers can learn from influencers about email

en

00:48:30

Pt. 4: How to Market an Online Graduate Program:...

Higher Ed Pulse ·

2023/10/18

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through

en

00:38:19

Ep. 170: How to Reduce Friction Between Marketing and...

Higher Ed Pulse ·

2023/10/12

In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey.Zach and Chase discuss why there’s so much friction in university technology stacks and what strategies and tactics can be put into place to reduce that friction and create a more integrated, student-friendly experience. Chase explains why he believes the future of education technology will be highly integrated and that each

en

00:49:11

Ep. 169: Should University Brands Be Franchised? (And...

Higher Ed Pulse ·

2023/10/05

In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent.In this

en

00:49:27

Pt. 3: How to Market an Online Graduate Program: Year...

Higher Ed Pulse ·

2023/10/04

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through

en

00:50:51

Ep. 168: What Higher Ed Needs from the Next...

Higher Ed Pulse ·

2023/09/28

In this dynamic conversation, Zach sits down with Jaime Hunt, the Chief Marketing Officer at Old Dominion University in Norfolk, Virginia and the host of Enrollify’s Confessions of a Higher Ed CMO podcast. Zach and Jaime explore how higher education as an industry is doing at preparing marketers to become CMOs, what marketing as a strategic unit on campus should and should not be held accountable to, and lessons Jaime has learned after interviewing dozens of the industry’s most innovative marketing

en

00:46:57

Ep. 167: The Past, Present, and Future of Advancement...

Higher Ed Pulse ·

2023/09/21

In this episode, Zach sits down with Ashley Budd, a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education. Ashley revisits the early days of working in marketing and communications and recounts how she had to secure the social handles on Facebook and Instagram for the Rochester Institute of Technology, and also unpacks:What it’s like raising money at an Ivy Leage schoolHow marketing and communication strategies with alumni

en

00:52:21

Pt. 2: How to Market an Online Graduate Program: Year...

Higher Ed Pulse ·

2023/09/20

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through

en

00:50:07

Ep. 166: What Disruptive Marketing in Higher...

Higher Ed Pulse ·

2023/09/14

In this episode, Zach sits down with Tony Fraga, CEO of DD Agency, live at DD Agency’s biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to).Furthermore, the duo discusses what it means to be a disruptor in the context of marketing today, why SEO matters today more than ever before for colleges and universities, and the skillsets Tony believes will be crucial for marketers to

en

00:51:35

Pt. 1: How to Market an Online Graduate Program:...

Higher Ed Pulse ·

2023/09/06

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through

en

00:42:33

Ep. 165: The Future of Marketing Leadership in Higher Ed

Higher Ed Pulse ·

2023/08/31

In this episode, Zach sits down with Gil Rogers, founder of GR7 Marketing, a higher ed consultancy, to discuss how leaders in higher education marketing can best prepare themselves and their teams for the future of attracting, engaging, and delighting the next generations of students. In this dynamic conversation, discover what Gil thinks about:The future of marketing leadership in higher ed The benefits of fractional teams vs. agencies The rise of higher ed marketing influencers (as a talent

en

00:55:09

Ep. 164: Why It’s Time for Higher Ed to Take More...

Higher Ed Pulse ·

2023/08/24

About the Episode: In this episode, Zach sits down with Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks.In this dynamic conversation, discover what Nate thinks higher ed marketers can do to be bolder with their messaging and communications to attract the next generations of right-fit students to their campuses. Hear what ingredients Nate believes are necessary to craft the

en

00:17:12

The Future of Chatbots in the Era of AI — Live From...

Higher Ed Pulse ·

2023/08/15

In this episode, live recorded at Element451's Engage Summit, Zach sits down with Petar Djordjevic, Chief Technology Officer at Element451, for a conversation on taking your engagement strategies to the next level with the power of AI. Petar discusses how AI-driven chatbot solutions are transforming the way higher education institutions engage with students and gives us a behind-the-scenes look at Element451’s BoltBot.BoltBot, powered by ChatGPT (GPT-4), empowers higher ed marketers and enrollment

en

00:16:07

How to Automate In-House Direct Admissions — Live...

Higher Ed Pulse ·

2023/08/08

Is your institution not a “fit” for the current direct admission vendor partnership opportunities? Could you have a population of student data that would allow you to create an “in-house” direct admissions program? In this power episode with Lenell Hahn, Director of Admission at Southeast Missouri State University, discover how she has led her team in leveraging Element451 to automate creating applications for their early college credit student population. Discover how SEMO used this idea to

en

602 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College