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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

20:03

Interview With Global Brand Strategist, Edward Farley...

Audio Branding ·

2020/05/06

Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience.In addition, we discussed:How KFC in Canada and the National Australia Bank are creating two unique brand voices using the same type of deep learning technology that powers the voice of AlexaHow Mastercard uses a consistent track of chords that reflects the DNA of their brand but caters

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20:06

Interview with Global Brand Strategist, Edward Farley...

Audio Branding ·

2020/04/29

Edward Farley has quite a history in marketing with over 25 years of experience in global marketing, brand management, creative development, and sports and entertainment marketing. He has degrees from Michigan State, Harvard Business School, and Northwestern University and has lectured on global brand management and marketing at multiple universities. Currently, Ed is working on business development for a few different agencies and is working with a product incubator accelerator that is engaged in

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08:19

Why Audio Branding? - Tips on How To Be Intentional...

Audio Branding ·

2020/04/22

How Can Audio Branding Help Your Podcast or Company?According to Harvard Business Review [4], Audio Branding is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.” So ultimately, think of it as a brand or podcast's emotional short hand - the quickest way to your listener's heart.How do you want them to feel when they hear you?And how does it help your podcast or company to reach your

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25:05

Interview with Brand & Marketing Motivator, Corey...

Audio Branding ·

2020/04/15

In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent.Corey and I also talked about:How a voice talent is not a voice talent (yes, that caught me off guard, too!)The difference between the types of voices that would be used in, for example, a horror movie trailer versus those that would be used in a Disney movie trailerThe demand for audio content and how podcasting has risen in popularityWhat

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29:40

Interview with Brand & Marketing Motivator, Corey...

Audio Branding ·

2020/04/08

Corey Dissin was only 19 when he first got into the world of audio and sound. He started answering phones as a volunteer with Paul Turner Productions (now Propulsion Media Labs). His volunteering later morphed into an internship, at which point he met Paul. The two formed a friendship, and later Paul began allowing Corey to sit in and watch him record voiceover sessions and produce commercials. At the end of the day, Paul would let Corey stay around in the studio and “play,” and that was how Corey

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31:08

Interview with Audio Alchemist, Steve Keller - Part 2

Audio Branding ·

2020/04/01

Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment.We also discussed:Music’s impact on our perception of meaningHow music soundscapes and noise affect the healthcare industryHow consumers’ experience of products often differentiates brands more than the products themselves mightPsychophysics—how our perception of reality is a combination of

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31:29

Interview with Audio Alchemist, Steve Keller - Part 1

Audio Branding ·

2020/03/25

For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” before he had planned to pursue a master’s degree and Ph.D., Steve decided to go in a different direction and ultimately found himself producing music in Nashville,

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20:17

Interview with Storyteller, Dave Bricker - Part 2

Audio Branding ·

2020/03/18

Here’s the second part of my interview with storyteller Dave Bricker. We talked about the four elements of a story, the difference between anecdotes and stories, and how to add value to people’s lives through storytelling.In our conversation, we also covered:Whether people are hardwired to want to hear depressing stories or happy storiesThe difference between happy endings and transformation and how that affects how stories connect with peopleA much more effective alternative to scare tactics in

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26:17

Interview with Storyteller, Dave Bricker - Part 1

Audio Branding ·

2020/03/11

Dave Bricker discovered his love for "StorySailing” while spending 15 years living aboard sailboats. In 1983, after his first year of college, David got a job working with the Christo Surrounded Islands project. During that time, he realized something was missing in his life. After finishing college, he headed off to the Bahamas to begin his 15-year sailing adventure, which included a transatlantic sailing trip in 1991. Dave has authored 11 books, and his company, Remarkable Stories, Inc.,

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18:22

Interview with Brainwave Entrainment Expert, Morry...

Audio Branding ·

2020/03/04

In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical. His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner - and how he might be able to help others do the same. So we started with a bit of science about how we hear things, the filter all sound goes through before we interpret it, and how this kind of research can help people dealing with PTSD, OCD and other

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28:12

Interview with Brainwave Entrainment Expert, Morry...

Audio Branding ·

2020/02/26

Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called "binauaral beats" and that led him into the brainwave entrainment field (a term he coined himself). Essentially, he's programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life's work. But like any self-improvement option, it works (or doesn't work) for

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25:24

Interview with Creative Director, Monte Bowden - Part 2

Audio Branding ·

2020/02/19

Here's the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand "voice", consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.We also spoke about things like:How he gives direction to the voice talent he works with, helping them find the "why"Consistency in branding - both in the tone of that brand and in the voice talent

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26:21

Interview with Creative Director, Monte Bowden - Part 1

Audio Branding ·

2020/02/12

Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director. He also served as an adjunct professor in communications at his alma-mater. Monte joined AMPERAGE as a communications strategist, leading PR efforts for agency clients. And with his well-rounded background in storytelling, video production and management, Monte has worked in a variety of roles there

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19:45

Interview With Josuel Rogers of Hip Hop Culture...

Audio Branding ·

2020/02/05

This is the second part of my discussion with Josuël Rogers, a coach who uses music - specifically Hip Hop - to help his students and clients develop self-awareness and confidence. We talked about how music influences our moods (making a playlist for yourself can really help!), how personal sound can be and the power of words (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you'd like to learn more about the services he offers and the

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17:36

Interview With Josuel Rogers of Hip Hop Culture...

Audio Branding ·

2020/01/29

This is the first part of my discussion with Josuël Rogers, a coach who uses music - specifically Hip Hop - to help his students and clients develop self-awareness and confidence. We talked about how music influences our moods and what got him into the Hip Hop culture in the first place (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you'd like to learn more about the services he offers and the information he has to share.In this first

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03:30

The Architecture of Sound

Audio Branding ·

2020/01/22

We create lots of pieces of media that include sound as an element. But what about actual, physical, spaces? This is where architecture and sound vibrations, meet. There are actually buildings crafted specifically to allow us to hear tones that feel uplifting or inspiring to us. Shea Trahan (https://www.sheatrahan.com/), an architect intrigued by how sound works through his chosen instrument of creation, studied this in detail. He talks about Resonance – sound as “sympathetic vibration” – and

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13:58

Interview with Sound Designer & Studio Owner, John...

Audio Branding ·

2020/01/15

John McClain knows a thing or two about sound. For one thing, he's the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the series 24/7, his work with PBS on the show Outdoor Nevada and his mix of the documentary African Americans: The Las Vegas Experience. If that's not enough, he teaches a class in Tech for voice

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18:42

Interview with Sound Designer & Studio Owner, John...

Audio Branding ·

2020/01/08

John McClain knows a thing or two about sound. For one thing, he's the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the series 24/7, his work with PBS on the show Outdoor Nevada and his mix of the documentary African Americans: The Las Vegas Experience. If that's not enough, he teaches a class in Tech for voice

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04:33

18 Minutes to Harness The Power of Sound

Audio Branding ·

2020/01/01

Sound has a very powerful effect on our behavior and it can be used to great affect in a variety of different settings.Here's a link to the "piano stairs" experiment I mention in the podcast:https://youtu.be/2lXh2n0aPywThis is the article from 2015 within the APS (The Association for Psychological Science) called Background Music Influences Buying Behavior - https://www.psychologicalscience.org/news/minds-business/background-music-influences-buyer-behavior.htmlI'm sure you all know about Pandora:

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NaN:NaN

Audio Branding Podcast Trailer

Audio Branding ·

2020/01/01

What can you expect from this podcast? I explain what the podcast is about, what episode it would be best to start with, and how to get in touch with me, if you'd like to do that.

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