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PODCAST

The Most Important Question

Important, Not Important

You already know things are broken. You read the news, you listen to the analysis, you"ve got the outrage. What you don"t have is a plan. The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public

science

All Episodes

64:48

119. How to Protect Yourself from Wildfire Smoke

The Most Important Question ·

2021/08/02

In Episode 119, Quinn asks: what’s in wildfire smoke, what does it do to your body, and how can you stay safe? Our guest is Dr. Mary Prunicki, the director of air pollution and health research at Stanford University under The Sean N. Parker Center for ...

en

22:07

Issue #241: A Different Kind of Thirst Trap, Back to...

The Most Important Question ·

2021/08/02

This week: FDA got next?; Flooded subways; Delta's a game-changer; Epic (AI) fail; Fire predictions; Food stamp groceries delivered. Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at questions@im...

en

61:39

Introducing "A Matter of Degrees"

The Most Important Question ·

2021/07/26

I don't have to tell you folks – climate change is the story of our time. There’s been a sharp rise (like last week) in people are anxious, angry, and want action – and the opening for bold climate action has never been wider. And “A Matter of Degrees”...

en

15:02

Issue #240: The Pizza King of Vaccines, Beef: It’s...

The Most Important Question ·

2021/07/23

This week: The climate crisis kicked down the door of the west and global north this week; The Pizza King of Vaccines; Mental health care now available everywhere; The Human-Machine interface; You like drugs, Danny? Find links from this newsletter and ...

en

61:58

118. F*cking Mosquitoes

The Most Important Question ·

2021/07/19

In Episode 118, Quinn discusses: the big mosquito problem. Our guest is Dr. Omar Akbari, one of the world’s pre-eminent biotechnology and mosquito researchers. For how afraid people are of sharks, mountain lions, or even just other people (the worst), ...

en

15:38

Issue #239: Go to Farmers’ Markets, Climate...

The Most Important Question ·

2021/07/16

This week: deep breath; COVID all around the world; there are two Americas and it’s obvious why; the global hungry jump to 768 million; call your doctor!; money for nothing; held hostage by hackers. Find links from this newsletter and more at important...

en

67:46

117. Keep ‘em Accountable

The Most Important Question ·

2021/07/12

In Episode 117, Quinn discusses: how accountability works – and doesn’t – in the climate movement, how you can get involved, and how the best in the world are doing it. Our guests are Mary Annaïse Heglar and Amy Westervelt. The duo makes up Hot Take, a...

en

13:47

Issue #238: Seattle in the Oven, Vaccine Money Grab,...

The Most Important Question ·

2021/07/09

This week: To understand Africa, look to India -- or not; Reverse course; Don’t believe everything you read -- especially Best Buy food labels; New headline, who dis? Find links from this newsletter and more at importantnotimportant.com/newsletter Got ...

en

27:13

Introducing HERO, from Foreign Policy

The Most Important Question ·

2021/07/06

This week, Quinn is proud to share a new favorite podcast: “The Hidden Economics of Remarkable Women (HERO).” Could empowering women in the workplace be the simplest way to boost the global economy? In a word: “yes,” but how do we get there? “The Hidde...

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17:51

Issue #237: Do the Dew Point, Thanos SNAP Benefits,...

The Most Important Question ·

2021/07/02

This week: What’s a dew point, anyways?; The COVID Delta variant is here; And then there were six; An all female Justice League of social media. #51: Are We Talking About CRISPR All Wrong? Also, What The Hell Is CRISPR? Find links from this newsletter ...

en

85:04

116: What Really Happens When You Just Give People...

The Most Important Question ·

2021/06/28

In Episode 116, Quinn wants to know: why is simply giving people money the most effective way to 1) help them make positive changes to their lives and 2) erase global poverty along the way? To help him understand the answer, he brought on Caroline Teti...

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12:41

Issue #236: Amazon Held to Ransom (Not That One),...

The Most Important Question ·

2021/06/25

This week: it’s Bolsonaro all the way down; the 99%; 44 thousand patients can’t be wrong; “fire beats water” should be relegated to D&D; Find links from this newsletter and more at importantnotimportant.com/newsletter Got feedback? Email us at question...

en

63:41

Best of the Best: Do We Really Know What’s in that...

The Most Important Question ·

2021/06/22

In light of new research on toxic ingredients, it looks like America might finally start regulating cosmetic products, so it’s a great moment to re-run one of our most popular episodes with Beautycounter CEO Gregg Renfrew. In episode 87, Quinn & Brian ...

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77:19

Best of the Best: Legalizing the Other Weed

The Most Important Question ·

2021/06/14

In celebration of New York state passing Bill S6532A, permitting underwater kelp cultivation, we’re re-playing one of our coolest (and most entertaining) episodes. Kelp could be THE crop of the 21st century. But why? Listen in to find out. In Episode 8...

en

16:35

Issue #234: Tripping Over Our Bootstraps, Cover My...

The Most Important Question ·

2021/06/11

This week: “Do not come”; The pandemic is not over for everyone; We can do better, can’t we? Cover crops; Language barriers in AI. Visit ImportantJobs.com to find your next role working on the frontlines of the future. Find links from this newsletter a...

en

61:27

115: Fossil Fuel Propaganda

The Most Important Question ·

2021/06/07

In Episode 115, Quinn & Brian discuss: How to stop fossil fuel advertising. Our guests are JaRel Clay and Jamie Henn. JaRel Clay is the Digital Director of Hip Hop Caucus, a national nonprofit focused on ending the climate crisis, having some fun, and ...

en

13:55

Issue #233: Big Renewable Energy, AI Isn’t All That...

The Most Important Question ·

2021/06/04

This week: bigger doesn’t mean better; COVAX has got next, finally; a brand new day… and vaccine; AI and medicine – so close, and yet so far. Visit ImportantJobs.com to find your next role working on the frontlines of the future. Find links from this n...

en

78:06

114. Carbon Offsets: Not A Get Out of Jail Free Card,...

The Most Important Question ·

2021/05/31

In Episode 114, Quinn asks: What are carbon offsets, and do they even work? Our returning guest is Akshat Rathi, a reporter at Bloomberg Green. Carbon offsets -- like our planet -- are so hot right now. And like our planet -- they kind of don’t work! S...

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13:14

Issue #232: These Shrooms Aren’t Fungi, Climate...

The Most Important Question ·

2021/05/28

This week: a brutal day for oil; fungi on the move (not great); wastewater: so hot right now; paying for climate protection; vaccine inequities; and facial recognition on the way out (for now). Find links from this newsletter and more at importantnotim...

en

13:00

Do Better Better #18: Back to the Future

The Most Important Question ·

2021/05/26

Synopsis: We can time travel to the past to understand how we got to where we are today. But the past doesn’t dictate the future - not anymore. So we have to look forward. The decisions we make today will guarantee that the world of 2041 is cleaner, sa...

en

602 results

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