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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

14:42

Key Financial Metrics for Success in Product-Based...

Keep What You Earn ·

2023/09/27

Operating a product-based business involves unique challenges compared to a service-oriented business. There are often more intricate processes at play, encompassing not only the procurement of products for your business but also their subsequent sale to consumers. Each of these stages frequently incurs additional expenses, and the financial landscape can become somewhat intricate if not meticulously monitored and managed. In this discussion, I will delve into essential financial metrics that I

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52:09

Building Your Business by Becoming a Lifelong Learner...

Keep What You Earn ·

2023/09/26

Jasmine is the epitome of authenticity, sharing her truth through all stages and seasons of growing her businesses and dealing with the challenges they present. Although successful in her own right, Jasmine has endured countless challenges but remained resilient and, in this episode, teaches how she finds the answers she needs to grow forward. After getting her start in the entrepreneurial world as an internationally recognized wedding photographer, Jasmine became a speaker and business strategist

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11:16

Business Boredom - Does it Need Fixing?

Keep What You Earn ·

2023/09/25

Does your business bore you? At times, maybe you feel like you are back to working a job and dreading the Mondays. I hear even the most successful entrepreneurs express boredom and disdain for their incredibly successful businesses all the time because they are simply bored. Today, I share my perspective on business boredom and how to minimize distractions. What you'll hear in this episode: [1:51] Why is your business boring you? [4:20] Dive into some options you have if you do become bored with

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09:56

Why Simply Raising Prices Isn't Enough

Keep What You Earn ·

2023/09/22

Have you heard that you're not charging enough?...Who hasn't?!? We are constantly encouraged, sometimes pressured, into raising our prices in order to grow our revenue. While that may seem to be the obvious driver, it's not always the answer. There is more to it than that and in this episode, I cover the ways to recalibrate your revenue in a more sustainable way. What you'll hear in this episode: [0:13] I am not able to support my profit levels. What should I do? [2:11] Increasing confidence in

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45:28

Recognizing the Need for Change with Will Hill

Keep What You Earn ·

2023/09/21

Change drives growth, but at the cost of comfort. Today, we dive into the ways to foster positive change in our business, company culture and life with change management expert Will Hill. Will works a lot with professional service companies like accounting firms, but the principle of change management and change communication are universally applicable and often overlooked in business. Will is the founder and owner of Will Hill Consults, LLC; a coaching and consulting firm serving the tax and

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10:52

The Benefits of Creating a Sellable Business

Keep What You Earn ·

2023/09/20

I hold the belief that every business owner should construct their business with the perspective that it may eventually be sold. This perspective isn't rooted in the assumption that everyone necessarily aspires to sell their business. Rather, I firmly contend that adopting this mindset empowers you to establish enduring processes and systems, capable of enduring the test of time, regardless of your presence. Ultimately, none of us can foresee the future, and in the event of unforeseen

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38:25

What a Fractional CFO Can Do For Your Business with...

Keep What You Earn ·

2023/09/19

I always love chatting with fellow fractional CFOs and today is no exception. I am joined by Staci Millard, a CFO from Canada who is a fellow entrepreneur and has already exited her business. We discuss common trends we see with business owners and how to avoid major missteps in your path to scaling. Staci Millard is a mom of 2 and multi-passionate entrepreneur. She grew and sold her first seven figure business business before she was 35 while raising her daughters. She prides herself not only on

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14:49

How to Hold Your Accountant Accountable

Keep What You Earn ·

2023/09/18

It may be hard to believe, but your accountant is human too. They may make mistakes or miscommunicate with you and it can lead to a significant financial impact. Today, I share the ways to make sure your accountant is living up to their promises and how to communicate effectively with them to ensure success for everyone. What you'll hear in this episode: [0:35] If you are feeling uncomfortable with the services you are currently getting from your accountant, what should you do first? [3:06] I

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13:20

Should I Hire Contractors or Employees?

Keep What You Earn ·

2023/09/15

Ahh, the timeless dilemma: the choice between hiring employees or contractors for your business. In this engaging podcast episode, our expert delves deep into the factors that influence this decision. With a wealth of practical insights, you'll gain a clear understanding of the tax implications, levels of control, cultural considerations, and growth strategies associated with both options. What you'll hear in this episode: [1:27] What is the difference between a contractor and an employee

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29:06

How to Use Cost Segregation for Real Estate Tax...

Keep What You Earn ·

2023/09/14

Get Ready to unlock the power of real estate investing and save big on taxes. The game-changer known as Cost Segregation is like equipping your commercial property investments with a turbocharged engine, propelling your deductions to new heights. Don't let your hard-earned dollars gather dust in the IRS vault. Instead, seize the power of Cost Segregation and reduce your tax liability. It's time to dominate the game of wealth creation and conquer the world of CRE investing! Get Ready to unlock

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11:27

Asset vs. Expense: Understanding the Difference

Keep What You Earn ·

2023/09/13

Explore a vital question often overlooked: Assets vs. Expenses. Discover tax-saving strategies by distinguishing between them. Learn how categorizing expenses as assets can ease tax burdens. What you'll hear in this episode: [1:25] Defining Business Expenses [1:56] Understanding Business Assets [3:00] Tax-Friendly Expense Spreading [4:50] Safe Harbor Threshold Explanation [6:15] Maximizing Tax Deductions through Understanding [7:09] Unveiling Intangible Business Assets If you like this episode,

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53:37

How AI is Changing Your Business's Present and Future...

Keep What You Earn ·

2023/09/12

Have we even begun to grasp the potential of AI technology? I don’t think so, but I also don’t think we even know where to start. That’s why I called Jim! After this conversation, I left feeling so energized by all of the ideas on how to use this technology in our practice and I know you’ll feel the same. Grab a notebook and your Asana board and let’s go. Jim Carter III, a seasoned founder, Fortune 15 consultant, and AI strategist, has a successful history of scaling 7-figure businesses in tech

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31:42

Become a Money Queen with Bridgette Boucha

Keep What You Earn ·

2023/09/11

The subject of money conjures up a lot of emotions, including shame, insecurity, guilt, and stress. The good news is that it doesn't have to be that way. Join me for this episode with my pal and fellow fractional CFO, Bridgette Boucha to discuss the money habits and rituals that will help you step into a mindset of abundance in your business and eliminate fear. Bridgette Boucha (boo-shay) is a speaker, writer and fractional CFO who advises from her lived experiences as an entrepreneur. Her

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11:52

Building Systems Based on Problems

Keep What You Earn ·

2023/09/08

Drawing from my time at a big four firm, I introduce the "What Could Go Wrong" methodology, a pivotal lesson that's reshaped my business approach. In this episode, I explore how this concept can preemptively tackle challenges, from email campaigns to landing pages. By understanding and anticipating issues, we can craft bulletproof systems, ensuring our customers always feel supported. Dive in to learn more about creating robust business processes What you’ll hear in this episode: [1:53] What is

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30:38

What to Expect from Your Fractional CFO with Michael...

Keep What You Earn ·

2023/09/07

You may have heard me refer to myself as a fractional CFO. But, what does that actually mean and what should a fractional CFO be doing? We tackle this on the show today with guest Michael King. Michael is the CEO and founder of KFE Solutions, which is the top rated fractional CFO fir in Dallas, TX. He is also the founder of the CFO Accelerator, where he coaches and mentors other fractional CFOs to grow their firms and he hosts the CFO Report podcast. Michael was a mentor of mine in growing my

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10:05

Are Groceries Deductible?

Keep What You Earn ·

2023/09/06

Ever pondered if those trips to the supermarket could be a business expense? Being an entrepreneur, I recognize the importance of good nutrition for peak performance. Shouldn't that make my grocery runs deductible? I'll delve into this query and explore some scenarios where your groceries might just be deductible. What you'll hear in this episode: [1:28] Exploring the criteria for deductible items [2:12] Delving into instances when groceries could be tax-deductible [4:30] Deductibility of

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35:17

Building a Successful Continuity Plan with Julee...

Keep What You Earn ·

2023/09/05

I hope you're ready for an enlightening conversation about planning and organizing your business, especially when it comes to preparing for your future or unexpected events. What you’ll hear in this episode: [0:50] Introduction to Julee [2:54] What is succession and continuity planning? [6:52] Creating and setting up a delegation playbook and how that works with succession and continuity planning. [12:00] Creating an organization chart and discussing expenses. [14:53] The importance of

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15:09

3 Keys to a Successful Podcast

Keep What You Earn ·

2023/09/04

In this deeply introspective episode, I share my journey of self-discovery, battling imposter syndrome, and unlocking the three pivotal keys to running a successful podcast. Drawing from my personal experiences and the evolution of the "Keep What You Earn" show, these insights have been invaluable: Content: I delve into the importance of content, bust the myth of 'not having enough to say,' and offer practical exercises to identify potential podcast topics. Consistency & Commitment: This dual

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58:45

Real Talk on Social Media Tax Advice

Keep What You Earn ·

2023/09/01

Today's episode is a replay of my episode on The Money Bare Podcast. Below is the episode recap from Chloe. We've all seen it-- tax advice on Instagram telling folks they can write off their dog as office security, or folks telling people to buy a g-wagon to write it off... but how does that stuff hold up with the IRS??? And what tax-saving tips should small business owners pay attention to? In this week's episode, Shannon Weinstein, CPA, breaks it down. Shannon is a CPA and fractional CFO for

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37:59

How to Create a Social Enterprise with Dr. Rasheda L....

Keep What You Earn ·

2023/08/31

We are diving into the heart of entrepreneurship — making a real impact. We're diving into the deep connection between business and community with Dr. Rashida Weaver. She's a true pioneer in the world of global social entrepreneurship and her research, which happens to be the very first comprehensive study of social enterprises in the US, gives us a fresh take on how businesses can be a force for good. Dr. Weaver isn't just a researcher—she's also the brains behind Weaver's Social Enterprise

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