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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:16:09

Agency 100 Studio Session: Just oncology?, a podcast...

The MM+M Podcast ·

2023/06/12

Biolumina, the anti-cancer agency, is on a mission to dispel the myths of what it means to work in oncology. This therapeutic category comprising hundreds of different diseases is far from boring, solemn or serious. It’s incredibly exciting, inspiring and creative.During a recent MM+M podcast, editor-at-large Marc Iskowitz sat down with the Biolumina leadership team — Kirsten Kantak, president and CEO; Diane Iler-Smith, chief creative officer; and Brenda Aske, chief strategy officer — to discuss

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00:25:45

Supercharging HCP messaging using Data, a podcast...

The MM+M Podcast ·

2023/06/08

The ability to engage with HCPs has been evolving at a rapid pace. Marketing to HCPs today is driven by data which is helping pharmaceutical companies personalize their communication to HCPs and provide relevant engagements. Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok:

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00:36:21

MM+M Podcast 5.31.23: Richards says Bayer pharma...

The MM+M Podcast ·

2023/05/31

As a follow-up to an earlier interview, Marc Iskowitz interviews Glenniss Richards, Bayer senior director, digital media activation, about how the pharma unit, which in-housed its media capability, is testing more native and video ads. Lecia Bushak recaps a White House proposal aiming to shed light on Medicaid prescription drug costs and what PBMs are paying for meds. And Jack O'Brien highlights the love-hate relationship with Ozempic playing out on Reddit, as well as healthcare social media trends

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00:16:52

Gaining access and delivering pull-through in IDNs...

The MM+M Podcast ·

2023/05/31

Keys to tailoring interactions for more effective, efficient engagement.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:31:02

MM+M Podcast 5.26.23: Brigham Hyde says doctors can’t...

The MM+M Podcast ·

2023/05/26

Jack O'Brien interviews Atropos Health CEO/co-founder Brigham Hyde about doctors’ point-of-care information needs and its approach to providing evidence-based AI. Lecia Bushak gives a rundown on some newly introduced bills aimed at reining in fentanyl, as well as comments by the U.S. surgeon general about social media’s harmful effects on children. And Jack cues up three new items trending on social media: ire over Martha Stewart’s SI cover, concerns about Sen. Dianne Feinstein’s memory lapses, and

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00:19:30

Disruptive breakthrough in medication adherence: How...

The MM+M Podcast ·

2023/05/23

We welcome Andrew Burns, the Chief Growth Officer of DrFirst. We dive into a discussion about Timely by DrFirst, a pioneering digital platform reshaping the medication adherence landscape. Currently reaching over 50 million patients and 220,000 providers, Timely's collective reach continues to grow rapidly. Andrew sheds light on how Timely, in partnership with life sciences brands, is enhancing the healthcare ecosystem by delivering crucial clinical and cost insights within the EHR. Furthermore, he

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00:17:16

DTC Dialogues: Paul Theisen, CEO, Populus Media, a...

The MM+M Podcast ·

2023/05/18

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with Paul Theisen, CEO, Populus Media, about how the pandemic provided the “mother of all use cases” for point-of-care media in telehealth, how virtual care has settled into a new normal, and what’s next for the tech-driven firm, including launch of an enterprise version of its product suite and a rebrand.Check us out at: mmm-online.com Follow us: YouTube:

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00:33:31

MM+M Podcast 5.17.23: ‘No quick solution’:...

The MM+M Podcast ·

2023/05/17

Quita Highsmith tells Jack O’Brien about the “long journey” toward addressing the impact of health inequities, and how Genentech is fostering more diversity in society through steady investments and partnerships. Lecia Bushak explains why the DEA is extending pandemic-era telehealth flexibility for accessing controlled substances, as well as Biden’s nominee for head of the NIH. And Jack cues up three more trending topics: Bo Jackson’s curious case of hiccups, whether an AI-powered “virtual

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00:21:51

Insight unlocks a new world of content in the human...

The MM+M Podcast ·

2023/05/15

Relevancy, trust, ease and empathy are critical content traits when engaging individuals managing a condition. But to craft such content successfully, pharma marketers must first understand what individuals need to power their lives in a holistic way. Dotdash Meredith is using data to help support target audiences at various stages of their human journey with the goal of moving people forward in life and in their health journey.Check us out at: mmm-online.com Follow us: YouTube:

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00:40:12

MM+M Podcast 5.11.23: Trivia Frazier drives diversity...

The MM+M Podcast ·

2023/05/11

Trivia Frazier, a 2023 Woman of Distinction, joins Marc Iskowitz to discuss her efforts to advocate for people of color in the lab and in clinical trials, as well as biotech’s remaining DE&I challenges. Lecia Bushak recaps FDA’s adcomm vote on Perrigo’s OTC birth control pill and previews this week’s Senate hearing on drug prices. And Jack O’Brien cues up three items trending on social media: MrBeast’s viral video helping 1,000 deaf people hear again, Sarah Langs’ #FistBumps4ALS challenge and The

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00:27:02

Future-proofing your ad strategy with CTV, a podcast...

The MM+M Podcast ·

2023/05/09

If you’re only leveraging CTV for incremental reach against linear TV, it might be time to rethink your streaming strategy. With CTV achieving critical mass, it is now among the most powerful vehicles for mass addressable reach and full-funnel marketing solutions. What tactics are pharma industry leaders like City of Hope implementing to take advantage of CTV innovation and opportunity? How can advertisers future-proof their ad strategies to drive precision and efficiency in the current expansive TV

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00:28:48

MM+M Podcast 5.3.23: Patrick Dempsey calls for more...

The MM+M Podcast ·

2023/05/03

He may no longer be a regular on Grey’s Anatomy, but actor Patrick Dempsey tells Marc Iskowitz the TV series has propelled his cancer advocacy. Lecia Bushak reports on the bipartisan push to reform pharmacy benefit managers, as well as the surgeon general’s report on loneliness as a public health threat. And Jack O’Brien briefs what’s trending on healthcare social media: Michael J. Fox’s interview with Jane Pauley, the TikTok challenge that landed a teen in the hospital, and Pinterest’s mental

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00:12:11

Leading company-wide omnichannel evolution from the...

The MM+M Podcast ·

2023/04/27

How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every

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00:12:11

Leading company-wide omnichannel evolution from the...

The MM+M Podcast ·

2023/04/27

How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every

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00:25:35

MM+M Podcast 4.26.23: What streamers want from health...

The MM+M Podcast ·

2023/04/26

In this media-heavy edition of the podcast, Lecia Bushak interviews Roku's Eric Lloyd about what cord-cutters want from health brands, and how streaming can help them reach linear's "unreachable." In her policy segment, Lecia also explains a new bill that aims to increase at-home health care to help stabilize Medicare’s financing problem. And Jack O'Brien recaps a study suggesting drugmakers aren't taking advantage of some social media platforms, and missing out on opportunities to connect with

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00:17:33

3 For 2023. Trends That Will Define HCP Engagement in...

The MM+M Podcast ·

2023/04/26

2023: Tighter budgets, increased policy pressures, shifting treatment dynamics. How will engagement with HCPs evolve within 2023 and what will it take to succeed. To learn more about 81qd and the trends that will define HCP engagement in 2023, visit www.81qd.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:23:13

MM+M Podcast 4.20.23: The high stakes of cannabis...

The MM+M Podcast ·

2023/04/20

Curaleaf’s Kate Lynch discusses the high stakes in cannabis marketing, and opportunities and obstacles ahead, in an interview with Jack O’Brien. Lecia Bushak sums up FDA changes to the use of the COVID-19 bivalent mRNA vaccines, as well as the legal battle over abortion pill mifepristone. And Jack digs into the latest troubling health trend on TikTok, DIY dentistry. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:16:26

MM+M Podcast 4.12.23: Not your father’s online...

The MM+M Podcast ·

2023/04/12

Marc Iskowitz interviews AdPrime’s Barbara Read about a new, AI-driven online symptom checker the ad-tech firm is bringing to market, and its pharma content delivery options. Lecia Bushak makes sense of the conflicting abortion pill rulings and explains how the White House quietly ended the PHM. And Jack O'Brien discusses the collaboration between the American Red Cross and Peanuts that helped Snoopy swag go viral on TikTok and boosted blood donation. Music by Sixieme Son. Follow us on twitter:

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00:39:30

MM+M Podcast 4.4.23: The new drug-price ‘chessboard,’...

The MM+M Podcast ·

2023/04/04

Marc Iskowitz interviews Indegene’s Jack Mycka, VP of enterprise medical solutions and emerging biotech at Indegene, for his take on developments that have reset the drug-price “chessboard.” For her policy update, Lecia Bushak recaps a Senate hearing on PBMs and explains why a federal judge’s ACA ruling has the White House playing defense. And Jack O’Brien explores the TikTok hype around “face taping,” an anti-aging experiment that may not be so benign. Music by Sixieme Son. Follow us on twitter:

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00:26:14

MM+M Podcast 3.30.23: Verily talks digital trial...

The MM+M Podcast ·

2023/03/30

Alix Hart, who oversaw the digital marketing scaleup powering Verily’s recruitment and enrollment services for clinical studies, gives Marc Iskowitz a sneak peek of her Transform keynote. Lecia Bushak recaps two FDA policy moves, including approving Narcan to go OTC. And Jack O'Brien tells us about two more class action lawsuits from patients involving the Meta Pixel. Music by Sixième Son. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube:

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670 results

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