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PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

15:37

How to get more email responses

Winfluence - The Influence Marketing Podcast ·

2019/08/23

Someone asked me last week, "How do I get more prospects to respond to my emails?" That's a good and timeless question for marketers, sales people and public relations professionals. The answers aren't exactly simple -- we all are overwhelmed with our inboxes -- but I took some time to offer some thoughts on how to improve your one-to-one email response rate on this food for thought short show. Learn more about your ad choices. Visit megaphone.fm/adchoices

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38:08

Everything You Need to Know About Online Reputation...

Winfluence - The Influence Marketing Podcast ·

2019/08/20

If your business is not paying attention to online reputation management, you could be in trouble and not know it. Amanda Henson handles online reputation management in all its various iterations for Kindred Healthcare. She stopped by to help us understand what it is, how to do it and what to watch for. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

9:36

Time for a Social Media Policy Check

Winfluence - The Influence Marketing Podcast ·

2019/08/16

It's never a bad time to check your social media policy. A colleague of Jason's called this week with a sticky employee situation involving posting inflammatory content online. Should that employee be terminated? Is the company in the right to do so? Hear Jason's thoughts and those on updating your social media policy. Learn more about your ad choices. Visit megaphone.fm/adchoices

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53:46

Corporate Content Strategy and Communications

Winfluence - The Influence Marketing Podcast ·

2019/08/13

There's a difference between brand communications and content and corporate communications and content. And perhaps none know that better that Kevin Hunt of General Mills. He talks about corporate and internal communications for the CPG giant and explains how his team handles corporate content strategy for the mothership. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

11:41

Influencers and Optimization

Winfluence - The Influence Marketing Podcast ·

2019/08/09

Preston Arsement shared his insights as a YouTube influencer with Business Insider, but both he and Pew Research indicate that optimizing influencer content can often include potentially misleading titles and descriptions. There's a fine line between optimization and misleading an audience. Jason Falls offers up thoughts on this potentially disingenuous practices often used by influencers to optimize their content. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

59:20

The Power of Infographics

Winfluence - The Influence Marketing Podcast ·

2019/08/06

Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing discusses how they're not. Not only that, but Infographics solve about half a dozen digital marketing problems and should be a tactic used by any business. He also discusses LinkedIn Local and its power for a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

56:11

Marketing to Gen Z

Winfluence - The Influence Marketing Podcast ·

2019/07/30

Marketing to Gen Z is an imperative for today's brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for information and finding products and services. Sarah Weise, author of the book InstaBrain: The New Rules for Marketing to Generation Z joins the show to talk about this group of consumers and how to connect with them. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

12:24

How to Choose a Social Media Management Software

Winfluence - The Influence Marketing Podcast ·

2019/07/26

Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, "How do I decide which social media management software is best for me?" This episode of the podcast is a roll through my four basic categories of questions. I did so as I looked at StatusBrew, a social media management solution I'm reviewing for potential use with clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

10:12

An Idea to Curb Distracted Driving

Winfluence - The Influence Marketing Podcast ·

2019/07/23

Jason Falls came across an idea to help distracted drivers realize how much of a risk they're taking on his commute to and from work. He shares it on Go Ahead Caller. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

8:14

Do Small Businesses Need Websites?

Winfluence - The Influence Marketing Podcast ·

2019/07/19

Do small businesses need websites? Jason Falls offers up his thoughts on the answer and how Google My Business may play into it on this edition of Go Ahead Caller. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

41:52

Influencer Marketing for Sports Teams

Winfluence - The Influence Marketing Podcast ·

2019/07/16

Influencer marketing is the channel du jour in marketing right now, and for good reason. INFLCR has a unique take on it for sports teams and athletic programs that may have insight to help your business. Tim Stephens from INFLCR joins me to talk influencer marketing and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

54:54

The Future of Web Development for Marketers

Winfluence - The Influence Marketing Podcast ·

2019/07/09

Justin Hall, one of the geniuses behind BitSource and the economic development effort in Eastern Kentucky to teach coal miners how to code, has interesting thoughts on the future of web development for marketers. So I invited him on Go Ahead Caller to talk about the state and future of web dev and how marketing professionals and business owners can tap into coders for future success. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

58:59

Social Media Campaigns & Engagement with Tod Meisner

Winfluence - The Influence Marketing Podcast ·

2019/07/02

One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns. Tod Meisner is the social media lead for Aflac. We chat about social media campaigns, engagement and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

60:33

Social Media for Business with Mitch Jackson

Winfluence - The Influence Marketing Podcast ·

2019/06/25

Mitch Jackson is an expert in social media for business and entrepreneurs because he is one and is living it every day. A personal injury attorney in Southern California, Mitch got excited about social media several years ago and took a different path than many in his profession: He started using digital marketing and giving back to other businesses as a way to build trust as an attorney and professional. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

55:15

Amazon Marketing with Shannon Roddy

Winfluence - The Influence Marketing Podcast ·

2019/06/18

If you want to launch your business on Amazon, Shannon Roddy is the right person to help. His expertise has helped hundreds of people and businesses not only launch there, but optimize, rank well for searches and profit. I sat down with Shannon on Go Ahead Caller to talk about launching businesses and succeeding in the Amazon Marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

47:21

Linkedin Personal Branding and Sales with Sandra Long

Winfluence - The Influence Marketing Podcast ·

2019/06/11

Using LinkedIn for Personal Branding and Sales is just smart. But not many people fully understand how to do it well. Sandra Long wrote the book on it … literally. Her book LinkedIn for Personal Branding is a great primer on how to make the all-business social network drive business for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

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45:51

Be Limitless with Laura Gassner Otting

Winfluence - The Influence Marketing Podcast ·

2019/06/04

How do you live a Limitless life? How do you choose to focus on the real you and not strive for someone else's definition of success? Those answers can be found in Laura Gassner Otting's best-selling book Limitless: How to Ignore Everybody, Carve your Own Path, and Live Your Best Life. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

43:42

Video Marketing with Nick Mattingly

Winfluence - The Influence Marketing Podcast ·

2019/01/15

Our first interview show had to be about video marketing and with Switcher Studio CEO Nick Mattingly! Check out the new digs and learn a little something about video marketing, entrepreneurship and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

en

31:31

Jason Falls Q&A

Winfluence - The Influence Marketing Podcast ·

2018/03/21

The first-ever episode of what became The Jason Falls Show - A Marketing Podcast. Jason Falls randomly opens up Facebook Live and starts talking. The rest is history. Learn more about your ad choices. Visit megaphone.fm/adchoices

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