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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

30:31

#077: Here's to the Goals that Haunt Us

Roadmap to Referrals ·

2019/12/03

Do you have a goal that haunts you? You know the one (or two)... you've said for years you would accomplish it and yet there it is... year after year... still on your list. That's because setting goals is easy. Accomplishing them is not. Throughout this Reverse Goal Setting series - starting with episode #073 - we've tackled the entire process of how we set goal so we have a better chance to finish them. Now we need to shift the conversation to accomplishing, finishing, crushing our goals. You

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23:52

#076: Setting Your One Year Plan

Roadmap to Referrals ·

2019/11/26

This is the final step to setting our goals for 2020... step #4 of the Reverse Goal Setting process. This step allows you to set what you need to accomplish for next year so you stay the course for your 3 year milestones and 5 year vision. After you complete this step, you might think you are finished but you need to move on to the next phase - the execution phase. Remember, setting our goals is the easy part - accomplishing them is the hard part. This podcast series is tackling both. You can

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17:22

#075: Calculating Your 3 Year Milestones

Roadmap to Referrals ·

2019/11/19

Once you have your 5 year vision mapped out (previous episode, #074) we need to go one step further and map the milestones that will tell us if we are on the right path to accomplishing our 5 year vision. Which means we need to calculate our 3 year milestones. This is the next step in our Reverse Goal Setting process. Let's dive in. You can find all the resources mentioned in this episode - including the 3 Year Milestones worksheet - on the show notes page at www.staceybrownrandall.com/75.

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20:45

#074: Defining Your 5 Year Vision

Roadmap to Referrals ·

2019/11/12

We are in our Reverse Goal Setting series and building on the last episode as we move into defining our 5 Year Vision. There are 4 steps to this process which allow us to set goals like never before so we can accomplish them. Now if you hate visions boards and guided meditations - don't worry. We don't go there but I do ask you some hard questions as you determine where you want to be in 5 years. To download the next worksheet in this series go to the show notes page at

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30:44

#073: Coasting or Stressing into Year End?

Roadmap to Referrals ·

2019/11/05

The end of 2019 is near, and the year end can stir the emotional pot. Anticipation for the holidays, break from work, time with loved ones and the end of year push with your business. But there is something else that needs your attention this time of year... and we dive in to it on this episode, #073. Remember to grab the worksheet to walk you through the entire first step of the Reverse Goal Setting process. And the episodes that follow will take you the rest of the way through the process, so

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31:39

#072: Favorite Business Lessons Learned

Roadmap to Referrals ·

2019/10/29

I love to read because I love to learn. In reflecting back on how I operate my business, I realized a few key lessons that have served me well came from some very powerful books I have read. So I am sharing those books and lessons with you today. The resources, like the books, mentioned in this episode - #072 - can be found on the show notes page at www.staceybrownrandall.com/72.

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33:07

#071: The Special Anniversary

Roadmap to Referrals ·

2019/10/22

I hit an important anniversary in my business this month - October 2019 - and I want to celebrate it with you. It's the one year anniversary of my first book's release. That's right, Generating Business Referrals Without Asking has been out a year and in honor of it's one year anniversary we are releasing the audio version. Find out how you can grab your free copy of the audio version, plus how the audio version is different from the printed copy. And I share what my next book will be about and

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24:21

#070: Burning Questions from Our Listeners

Roadmap to Referrals ·

2019/10/15

We are back with another listener submitted Q&A and someone from the Randall family is joining me as our guest host. Questions answered this time around are about giving referrals back to referral sources, doubting the referral system you have in place and identifying referral sources. You can find the resources and links mentioned on the show notes page at www.staceybrownrandall.com/70.

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22:44

#069: Right Biz Structure for Referral Success

Roadmap to Referrals ·

2019/10/08

Have you ever thought about your business structure and its impact on generating referrals. Or the volume of new leads or new clients you need every month or year and the percentage of those leads or new clients that could come from referrals? Well, there are many different types of business structures - brick and mortar, online, service-based, product-based and hybrids of these - and we all have different client volume. So how do these two things impact our ability to generate referrals? In this

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26:23

#068: Referral-Proof Your Business

Roadmap to Referrals ·

2019/10/01

While the debate rages on as to if an impending recession is headed our way... there are steps you should be taking now to referral-proof your business regardless of a recession. In this episode we talk about why you should referral-proof your business and then I lay out the steps to do it. You can find all the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/68. And make sure to check out our free 5-part training series coming up soon! You will learn so

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17:26

#067: Lies We Believe About Referrals, Part 4: Lack...

Roadmap to Referrals ·

2019/09/24

We are wrapping up our final episode in this rapid fire, 4-part series on the lies people believe about referrals. In this final section, we dive into the lie that says referrals can't be controlled. I already know what you are thinking... and you should listen to this episode to see what I mean. You can find the resources mentioned in this episode - #067 - on the show notes page at www.staceybrownrandall.com/67.

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23:48

#066: Lies We Believe About Referrals, Part Three:...

Roadmap to Referrals ·

2019/09/17

We are moving right along with busting the lies or myths that people believe about referrals. Up next is the "pay to play" lie. Do you believe that you have to pay, compensate, or incentivize for referrals? Well if you do, then you have fallen for this third lie and in this episode I will unpack it for you. You can find all of the resources mentioned for this episode - #066 - on the show notes page at www.staceybrownrandall.com/66.

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19:00

#065: The Lies We Believe About Referrals, Part Two:...

Roadmap to Referrals ·

2019/09/10

We are continuing our rapid series on the lies people believe about referrals as we tackle the big one in this episode, part 2 of our 4-part series. And what I mean by "big one"... it is the most widely believed lie about referrals and it is rooted in fear. This lie is that we must ask to receive referrals. You can find the resources mentioned, like Manufactured Referrals Never Work article plus more on the show notes page for this episode at www.staceybrownrandall.com/65.

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26:11

#064: The Lies We Believe About Referrals, Part One:...

Roadmap to Referrals ·

2019/09/03

What you believe impacts what actions you take, behaviors you exhibit and ultimately the success you have. And I want you to have amazing referral success so I need to make sure you don't believe some of the common lies about referrals that have been around forever. You can find the resources mentioned on the show notes page for this episode at www.staceybrownrandall.com/64.

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25:36

#063: Calculating Your Referral Explosion Number

Roadmap to Referrals ·

2019/08/27

What does a referral explosion look like for you? I mean really look like? What's the number? Let's find out by following this simple formula. I promise - it only takes simple math with a few calculations. To download the formula worksheet and other resources mentioned in this episode, visit the show notes page at www.staceybrownrandall.com/63.

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29:21

#062: Beyond the Thank You Note

Roadmap to Referrals ·

2019/08/20

If you have followed my teachings or strategies for any length of time then you know the Thank You note is an important part of the referral process. But it is just one part. In this episode we are going beyond the thank you note to create our referral explosion. You can find the resources and links mentioned in this episode on the show notes page at www.staceybrownrandall.com/62.

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36:47

#061: Growing Your Tribe with Pat Flynn

Roadmap to Referrals ·

2019/08/13

Today's episode is all about creating magical moments to turn clients into loyal fans, "superfans" in fact. Pat Flynn, author of the new book titled Superfans: The Easy Way to Stand Out, Grow Your Tribe and Build a Successful Business joins us to discuss how to sprinkle in specific moments into your client experience to create moments that show your clients how much you care. All resources and links mentioned in today's episode can be found on the show notes page at

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27:36

#060: Q&A With My Better Half

Roadmap to Referrals ·

2019/08/06

As has become tradition, every 10th episode has a member of my family join me to be the guest interviewer asking me your questions. For this episode my husband, Norm Randall, joins me asking questions about my strengths and weaknesses as a business owner, my potential, how I think our kids would describe me, if I'll ever write my next book, and more. Plus I ask Norm a few questions too! You can find the resources mentioned in this episode on the show notes page at

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16:49

#059: Behind the Scenes of the GBR Program Overhaul

Roadmap to Referrals ·

2019/07/30

This is a very special episode - and I haven't done one like this before - but I invited a Growth By Referrals program (GBR) student to share her thoughts on the new version of the program. She provides a comparison of the new version to the old version. Now if you know you aren't interested in ever joining the GBR program, then this may be one episode you decide to skip. No worries, just catch us next Tuesday for episode #060. All of the links mentioned in this episode can be found on the show

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54:06

#058: The Start of a Referral Ninja Master Journey

Roadmap to Referrals ·

2019/07/23

On episode #056 two Referral Ninja Masters joined me to talk about their journey from beginner to master. Being two and three years into their journey, they shared a great perspective of their journey. But what is the first year link on the journey to become a Referral Ninja Master? In this episode, I welcome David Ferguson and Mark McIntosh to share what their first few months has been like as they move from Referral Ninja Beginner to Referral Ninja Master. David has been following the Growth By

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