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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

01:26:22

Ep 110: UTour – A New Way to View Homes with Tom Nelson

Market Proof Marketing: Home Builder Marketing Insights ·

2020/07/23

Market Proof Marketing · UTour – A New Way to View Homes with Tom Nelson Tom Nelson This week’s guest is Tom Nelson, President of NDG Communications and creator of UTour, an innovative new way for prospects to tour homes on their terms. Learn about the new technology and how it can save builders time and move prospects further along the sales funnel, faster. Story Time (1:31) Becca notices that the hot market has marketers scrambling to keep up with new communities coming online and closing out

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00:45:13

Ep 109: Solving the Challenge of Too Many Leads

Market Proof Marketing: Home Builder Marketing Insights ·

2020/07/16

Market Proof Marketing · Solving the Challenge of Too Many Leads Kevin often says that we’re in the best housing market in his lifetime. Lead volume and sales are off the chart. But what if you have too many leads to manage effectively? The DYC team offers a few marketing solutions to this unique challenge. Also in this episode – an IG test, super-cleaning robots, Facebook Roundtable video highlights, and more. Story Time (3:41) Andrew on decision-making, why does it take so long? Sometimes it

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00:52:42

Ep 108: Good vs. Bad Leads, Facebook Boycott & 2020...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/07/09

Market Proof Marketing · Good vs Bad Leads, Facebook Boycott & 2020 Predictions Bryce Baker Kevin and team tackle the cost of a “bad” lead in home building, what’s going on with the Facebook ad boycott, and how to prepare for an unpredictable second half of 2020 (or any year, for that matter). Plus, say hello to Bryce Baker! Story Time (1:58) Becca points out the importance of owning your own “stuff” – accounts, logins, business pages. Bryce talks about a pitfall of buying a used home. Kevin dives

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01:06:23

Ep 107: 2020 Housing Giants with Rich Binsacca

Market Proof Marketing: Home Builder Marketing Insights ·

2020/07/02

Market Proof Marketing · 2020 Housing Giants with Rich Binsacca Rich Binsacca Rich Binsacca, Editor-in-Chief of Professional Builder, joins the podcast to discuss the 2020 Housing Giants List. He shares big picture housing trends for the the next year, and how COVID-19 might impact them. Story Time (1:40) Kevin swallowed a live fish? Becca share her experience with her first warranty appointment after being in her new home for over a year. Andrew shares a continuation of his new home saga (it’s

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00:50:40

Ep 106: News Mashup and a New Face

Market Proof Marketing: Home Builder Marketing Insights ·

2020/06/25

Market Proof Marketing · News Mashup and a New Face at DYC We are excited to introduce DYC’s newest team member, Julie Jarnagin! Learn about Julie’s 15-year new home marketing career and what she’ll be doing for DYC. Plus… the team talks about reinforcing your marketing foundation, the latest from Google advertising, and why more builders are using incentives. Julie Jarnagin Intro to Julie! (1:34) Story Time (6:22) Andrew has a “fun” experience financing a new car. Kevin discusses builders who

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00:51:32

Ep 105: Online Lead Follow-Up in 2020 – How Are...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/06/18

Market Proof Marketing · Online Lead Follow-Up in 2020 – How Are Builders Doing? Our special guests this week are DYC’s own Mike Lyon and Jen Barkan! They join Andrew to discuss the results of the 2020 Home Builder Follow-Up Survey. Learn how builders handled online leads before and during COVID-19, and why it’s important for marketers to understand the details of lead management. Story Time (1:40) Andrew recaps his experience at the Online Sales Academy from a marketer’s perspective. Also, what

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01:21:42

Ep 104: Leading with Curiosity with Linnea Chapman

Market Proof Marketing: Home Builder Marketing Insights ·

2020/06/11

Market Proof Marketing · Leading with Curiosity with Linnea Chapman Linnea Chapman Our special guest is Linnea Chapman, Marketing Director at Trumark Homes in Northern California. Learn how her career journey has taken her from art history to home building, and how she continues to approach her work with a curious, thoughtful mind. Kevin, Andrew and Becca also discuss the tremendous opportunity that exists for home builders today. But it won’t last forever, potentially not even the rest of the

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01:07:33

Ep 103: Tools of the Trade

Market Proof Marketing: Home Builder Marketing Insights ·

2020/06/04

Market Proof Marketing · Tools of the Trade Kevin, Andrew and Jackie Askews reveal their favorite tools of the trade! From design to analytics, learn their secrets for maximum marketing efficiency. Also… why new home sales are increasing so dramatically, how the car sales industry (thankfully) no longer compares to new home sales, and more. Story Time (2:06) Andrew has a client Q&A: How much budget to allocate to a VIP/Coming Soon community? Kevin is trying to buy a car, but dealerships are

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01:01:07

Ep 102: Creative Home Design with Seth Hart

Market Proof Marketing: Home Builder Marketing Insights ·

2020/05/28

Market Proof Marketing · Ep 102: Creative Home Design with Seth Hart Seth Hart This week Kevin chats with Seth Hart, Senior Designer with DTJ Design, whose primary work includes community amenity buildings, multi-family residential, resort housing and single family detached housing. We learn what marketers should know about the new home design process, which designs are trending, and how that compares with builder expectations. Plus, in the news… COVID-19’s impact on home construction and the

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00:37:13

Ep 101: The Pain of Change

Market Proof Marketing: Home Builder Marketing Insights ·

2020/05/21

Market Proof Marketing · The Pain of Change Kevin, Andrew and Jackie discuss the concept of testing, technology and innovation just for the sake of improving. While you may not see short-term success, long-term payoff could be invaluable. Story Time (1:24) Andrew revisits Home Depot’s futuristic self checkout; they were ahead of the curve two years ago, but so relevant now. Kevin is looking forward to Inman Connect Now (get your special DYC access for just $49 here). Plus, he bought a service from

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00:45:07

Ep 100: Branding and Beliefs with Brian Boero

Market Proof Marketing: Home Builder Marketing Insights ·

2020/05/14

Brian Boero We can hardly believe it, but this is the 100th episode of Market Proof Marketing. Due to circumstance, this episode doesn’t come with the fanfare we’d originally imagined, but it does involve deep thinking about what marketing and branding means for home builders and the real estate industry at large. Our guest this week is Brian Boero, CEO of 1000Watt, a creative agency for real estate. We explore: The relationship between the existing and new home businesses (or what it should

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00:44:19

Ep 99: Brad Inman Stops By

Market Proof Marketing: Home Builder Marketing Insights ·

2020/05/05

Market Proof Marketing · Brad Inman Stops By Brad Inman Brad Inman, award-winning journalist and founder and owner of Inman, real estate’s leading name in news and innovation, stops by to chat with Kevin about lessons the real estate community as a whole can learn from the downturn. Plus, we have a special Inman package for MPM listeners… Interview with Brad Inman (1:30) Managing a business for a downturn Preparing for the rebound The role of technology – changes in how we do business going

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00:28:59

Ep 98.5: General Brokerage Check-In with Bill Lublin

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/30

Market Proof Marketing · General Brokerage Check-in with Bill Lublin Bill Lublin This week’s episode gives us a peek into what the general brokerage world is experiencing during the COVID-19 pandemic. Kevin speaks with Bill Lublin, CEO of Century 21 Advantage Gold, Pennsylvania’s largest Century 21 firm with 11 locations serving Pennsylvania and New Jersey. Bill is also an international speaker and trainer on technology and real estate. He shares: How he is adapting to being an essential business

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01:02:26

Ep 98: Why Online Marketing and Sales Need Each Other...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/28

Mike Lyon and Jen Barkan join Kevin Oakley for a special LIVE edition of Market Proof Marketing to discuss why online sales and marketing should be in complete sync as we adapt to current market conditions. This episode was originally recorded in a Facebook Live broadcast. You can listen now or watch the video here. News (1:42) Who Wants to Talk to a Bot During a Pandemic? – Mike’s position on chats, bots and their role in the current environment. Corona Conversions Don’t Count – But Here Are the

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00:28:43

Ep 97.5: Breakdown of a Virtual Community Launch with...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/23

Kevin is joined by three members of the De Young Properties management team that virtually launched a new community and sold 68% of released homesites within 24 hours. Our guests are Ryan De Young, President; Ashley De Young-Seibert, VP of Marketing; and Eric Armenta, VP of Sales. Learn how nimbleness, flexibility, preparedness and a positive mindset each played an important role in their success. Resources: “Unprecedented:” Builder Sells Homes Virtually (The Business Journal) Questions? Comments

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00:35:46

Ep 97: Seize the Day with Tim Costello

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/21

Tim Costello This week Kevin speaks with Tim Costello, CEO of Builder Homesite Inc (BHI) and Builders Digital Experience (BDX), about trends in consumer behavior, changes to marketing messaging, and why he thinks some builders should be able to sell more homes in this period than any other period. Plus: What the The National Consumer Behavior Index predicted about this downtown, and signs of new life Activity in the used homes market Visualization tools and buy online features – the home building

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00:33:25

Ep 96.5: Grab the Good Rate with Anthony Grasst

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/17

Anthony Grasst Kevin speaks with Anthony Grasst, National Sales Director of the Builder Division at Homebridge Financial Services, about what’s happening today in the mortgage industry. Learn about investors, interest rates, how different loan types are impacted, how builders can protect their closings, and his projections for a recovery period. Kevin and Anthony discuss: What’s happening with mortgages? Why are mortgage investors not investing anymore? Volatile interest rates How builders can

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00:23:58

Ep 96: Building a Recession-Proof Business with Shawn...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/13

Shawn Van Dyke Kevin speaks with construction industry consultant, business coach and mentor Shawn Van Dyke to learn how trades and craftsmen are faring in the current business climate, and how they can build a recession-proof business for today and years to come. They discuss: Shawn’s biggest question… what have you BEEN doing to prepare for a crisis? Whatever creative or innovative programs you put in place now… do it from here on out How the perception of construction works as “essential” might

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00:49:05

Ep 95.5: Virtual Tours, Martech and Social Ad Spend

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/09

Kevin, Andrew and Becca talk shop about virtual home tours, not forgetting lessons learned today, determining your essential martech, and a social ads pop quiz. Story Time (4:09) Kevin has been getting requests to explain entire sales and marketing processes in a “quick email or text.” There are no shortcuts. In the News (13:08) Virtual, robot and solo home touring soar as social distancing hits the housing market amid coronavirus fear (CNBC.com) It’s time to evaluate your martech budget

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00:26:26

Ep 95: Tour Now and Buy Online with Holly Haener

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/06

Kevin speaks with Holly Haener, Director of Sales & Marketing at CBH Homes and one of the Original Unicorns of new home marketing. They discuss two important features of the CBH website that were rolled out BC (Before Covid-19) – Buy Online and Tour Now. Learn how these programs were implemented and why they’re so successful now. Holly Haener Tour Now Technology – Rently Getting REALTOR® partners involved Feedback from home shoppers Buy Online What does it mean to “buy online?” Financial/legal

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437 results

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