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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

40:36

215 - How to Stand Out In A Crowded Market, with...

The Marketing Millennials ·

2023/11/28

How can universities stand out in a crowded market? Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience. Ethan also discusses the role of social media and personal branding in growing a university's brand and how to engage with a target audience

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14:09

The Marketing Hill Mash: Don't Swim in the Sea of...

The Marketing Millennials ·

2023/11/23

Are you trying too hard to fit in? Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple. In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week, we’re replaying the marketers who are just plain sick and tired of fitting in with the marketing mainstream. From learning a rule or two from your own playbook to throwing out the rules on

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40:51

214 - Evergreen Marketing Strategies, with Kari Keating

The Marketing Millennials ·

2023/11/22

How do you create a campaign worthy of breaking the internet? Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies. Kari shares her expertise on how to tap into your audience’s main emotions to drive

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38:52

213 - Becoming a More Authentic Leader, with Hana...

The Marketing Millennials ·

2023/11/21

How can marketers become better leaders and avoid burnout? Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace. Plus, is imposter syndrome real or fake? Hana has some strong

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41:16

212 - The Future of B2B Marketing, with Steve Armenti

The Marketing Millennials ·

2023/11/16

Struggling to improve your marketing and sales alignment game? You’re not alone. In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing. Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and

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16:10

The Marketing Hill Mash: Finding Order in the...

The Marketing Millennials ·

2023/11/15

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack. Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness. KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing)

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33:28

211 - Creating Brand Experiences That Matter, with...

The Marketing Millennials ·

2023/11/14

Experiential marketing is pure vibes. And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion. Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences

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35:27

210 - Understanding Omnichannel E-Commerce Marketing,...

The Marketing Millennials ·

2023/11/09

Are you struggling with tracking attribution in e-commerce? Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce. He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential. Plus, discover Andrew's tips for

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10:30

The Marketing Hill Mash: Marketing Mind Games

The Marketing Millennials ·

2023/11/08

Dare to take a dive into the headspace of some of marketing’s best minds? Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on. This week, we’re unleashing some of the most psychologically unnerving takes we could find—and these guests aren’t afraid to hold back their thoughts on exactly what motivates people to buy. Melina Palmer from “The Brainy Business,” Mark Jung, the VP of Nextiva’s Marketing

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42:43

209: Why Audio is One of the Most Powerful Tools in...

The Marketing Millennials ·

2023/11/07

Audio is the most trusted medium out there— so why aren’t more marketers utilizing it to boost their brand strategy? Paul Suchman, CMO at Audacy, Inc., drops the studio to chat with Daniel about the power of audio media consumption and discloses how marketers can leverage it as a holistic part of their native advertising strategy. With multiple ways to measure traffic and attribution rates, audio advertising still remains one of the most scientifically trackable mediums out there. Paul explains

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31:56

208: How to Create an Ideal Customer Profile, with...

The Marketing Millennials ·

2023/11/02

Are you struggling with defining your ideal customer profile (ICP)? In this ep, Samantha Rideout, a product marketer, shares her insights on the importance of ICP and how it can help you optimize your marketing efforts. Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently, allowing marketers to curate more personalized sales journeys. She also reveals why consistent messaging and frequency, both internally and externally, are

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7:25

The Marketing Hill Mash: Ghosts of Copywriters Past

The Marketing Millennials ·

2023/11/01

Brace yourselves fellow marketers because in this special mashup, we're diving deep into the world of content marketing, and bringing you some of the hottest takes from industry experts that you won't want to miss. Writer’s block is the specter that’s been haunting writers since the dawn of time, plaguing their souls with terror—but does it exist or has it been a figment of their imagination this entire time? Ann Handley gives her hottest take on the matter. And later, Dakota Robertson, the founder

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25:16

207: Live from Marketingland: The Power of Creativity...

The Marketing Millennials ·

2023/10/31

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving. Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing

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13:12

The Marketing Hill Mash

The Marketing Millennials ·

2023/10/27

We were working in our lab late one night, when our eyes beheld an eerie sight. For a marketing hill began to rise… and suddenly to our surprise. He did the Marketing Mash (the Marketing Hill Mash). Join Daniel as he relives some of the most iconic marketing hills of all time—what are the hills that marketing’s top names would absolutely die on? We guarantee this flashback to the past will be a graveyard smash! Follow Daniel: YouTube:

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39:26

206: Why Project Managers Are Essential to Marketing...

The Marketing Millennials ·

2023/10/26

How can marketing teams improve their efficiency and organization? In this episode of the Marketing Millennials Podcast, Kayla Sadwick, Program Manager at SaaS unicorn company, GoGuardian, shares her insights on project management and its importance in marketing organizations. She discusses the best project management structures and formats that make teams more efficient, the role of a program manager in unlocking a team's full potential, and the significance of prioritization and focus in

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42:23

205: Live from Marketingland: How to Dominate Social...

The Marketing Millennials ·

2023/10/24

Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing. In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. They also dive into the value of

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26:47

Why AI is a Marketer’s Best Friend, with Meghan...

The Marketing Millennials ·

2023/10/19

Unless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way? Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals. Daniel and Meghan dive deep into the AI universe,

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34:30

The Secret Sauce to Making Good Brands Great (Live...

The Marketing Millennials ·

2023/10/18

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus). They’re breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand’s success, and how to increase your ROI on celebrity brand endorsements. Plus, stay tuned for a special audience

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33:02

204 - Using AI to Level Up Your Social Media Game,...

The Marketing Millennials ·

2023/10/17

Discover how AI and social media can help marketers stay relevant and drive engagement in this episode of the Marketing Millennials Podcast. Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, shares insights on using Vision AI to predict top-performing content, leveraging short-form videos, and inserting your brand into relevant conversations. Plus, find out how Dash Hudson can benefit marketers with a demo or a 14-day free trial. Tune in now to stay ahead of the marketing

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43:28

203 - The power audience & competitor insights, with...

The Marketing Millennials ·

2023/10/12

Are you making strategic decisions based on information or inspiration? In this episode, Charlie Grinnell, a former NFL player turned marketer, shares his insights on the importance of understanding the game, the players, and the rules before developing a marketing strategy. Charlie discusses the value of knowing your audience and how it can make your internal processes much easier. He also emphasizes the need to take a holistic approach by considering both customers and competitors when making

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