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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

26:31

"We" or "I" Choosing A Voice For Your Design Business...

Resourceful Designer: Strategies for running a... ·

2017/01/26

Do you use "We" or "I" in your marketing material? In this week's episode of the Resourceful Designer podcast, I tackle the longtime debate on whether or not you should use the pronoun "We" or "I" on your marketing material. For the full discussion be sure to listen to the podcast. I don’t know if you’re like me, but ever time I come across a URL for a graphic designer I just have to check it out. We’re such a creative bunch and I love seeing the wide variety of approaches when it comes to our

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36:30

How To Get Out Of A Productivity Slump - RD056

Resourceful Designer: Strategies for running a... ·

2017/01/19

Have you ever been in a productivity slump? It’s nice to think we’ve got everything under control. That we’re on top of our game. That our business is running like a well-oiled machine. Unfortunately, this isn’t always the case. There will be times when everything just piles up. You feel tired, overwhelmed and have no idea how you got to that point, or how to get out of the hole you're in. You feel stuck with no obvious path out. You’ve found yourself in a productivity slump. You see, the problem

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40:09

Setting Goals For Your Design Business - RD055

Resourceful Designer: Strategies for running a... ·

2017/01/13

Do you set goals for your design business? [sc name="pod_ad"]In this week's episode of the Resourceful Designer podcast, I'm talking about setting goals for your graphic design business. I'm not talking about resolutions. I know it’s January when I'm releasing this episode, the time of year for setting resolutions, and that’s all fine. But what I’m talking about are goals. Whereas resolutions are more ongoing, like becoming a better illustrator or improving your coding skills. Goals, on the other

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35:30

Should you find a Graphic Design Niche? - RD54

Resourceful Designer: Strategies for running a... ·

2016/12/02

Have you ever considered a niche for your graphic design business? Working in a design niche can be very rewarding as well as very profitable. Many graphic designers make a very good living by only servicing a very small demographic of clients. In this week's episode of the Resourceful Designer podcast ,I discuss various niches, the benefits of working in one, and how not to limit yourself to just one market. I go into much more depth in the podcast but if you want to know some of what I talked

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21:01

Easy Gifts For Graphic Designers - RD053

Resourceful Designer: Strategies for running a... ·

2016/11/23

What gifts do you get a graphic designer? Have you ever been asked the question "what gifts do you want for the holidays?" and you couldn't think of any ideas to say? In last year's holiday edition of the podcast I talked about graphic design gifts for your office. This time around I share gift ideas you can share when that ever so popular questions comes up. Software/Apps Gift Cards Face it, we live in a computerized world and as designers, we spend a great deal of our time in front of one screen

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34:59

How A Great About Page Can Attract Design Clients -...

Resourceful Designer: Strategies for running a... ·

2016/11/17

How Good Is Your About Page? The About Page or About Me page on your website is arguably the most important page on your site. And yet, it's so often neglected when people create a website in order to concentrate more on the "meat pages" of the site. Pages like their portfolio, or the services they offer. The About Page is often just an afterthought. You know you need one, so you whip one up quickly and move on. But if you look at the analytics for your site you will probably see that your About

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40:23

12 Steps To Great Design Presentations - RD051

Resourceful Designer: Strategies for running a... ·

2016/11/10

Are your design presentations great? Whether it's in front of just one person or in front of a board of directors, giving design presentations to your clients can be scary, even for the most seasoned graphic designer. In this episode of Resourceful Designer, I share 12 steps you can use to make your design presentations great. Please listen to the podcast to hear me act out two fictional presentations to show you the difference these 12 steps can make. The 12 Steps To Great Design Presentations. 1

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40:35

Perks To Running A Graphic Design Business - RD050

Resourceful Designer: Strategies for running a... ·

2016/11/01

There are some great perks to running a graphic design business. There are many benefits to running your own home-based graphic design business. In episode 24 I covered some of them, including getting to choose who you work with. Making your own hours. Deciding how much you want to charge and other things like the tax breaks you get and being able to work in your bathrobe if you want to. All of these are great reasons to want to run a graphic design business, especially from home. But in this

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01:12:04

Print Brokering To Supplement Your Graphic Design...

Resourceful Designer: Strategies for running a... ·

2016/10/26

Print Brokering, it's easy money. Is print brokering part of your graphic design business strategy? If not, it should be. We spend hours upon hours putting our creative skills to use for our clients. But if at the end of a design project we simply hand the printer files over to our client then we're leaving money on the table. With the addition of print brokering to your services you not only increase your value to your clients, but you can also drastically increase your income. It's not as scary as

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46:46

Things To Do Before Starting A Home Based Graphic...

Resourceful Designer: Strategies for running a... ·

2016/10/18

Before starting your home based graphic design business. It sounds easy, doesn't it? You have your skills and a computer, so why not start a graphic design business from your home? Go for it I say. However, there are certain things you need to do before starting on your new journey. In this episode of the Resourceful Designer podcast, I go into detail on what you should do before starting your own home based graphic design business. Be sure to subscribe to the podcast so you never miss an episode

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56:58

Bartering Your Graphic Design Services - RD047

Resourceful Designer: Strategies for running a... ·

2016/10/11

Have you ever considered bartering your design skills? Like it or not, money rules our world. Without it, businesses fail, economies collapse and people suffer. However, money isn't the only commodity when it comes to doing business. Thousands of years ago, long before currencies were introduced, people relied on bartering in order to survive. If you had a field of wheat but no meat and your neighbour had a herd of cattle but no grain, the two of you would barter the goods you had in exchange for

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32:25

Take Care Of Yourself Not Just Your Business - RD046

Resourceful Designer: Strategies for running a... ·

2016/09/30

What happens to your business if you don't take care of yourself? Running a home based graphic design business offers you the freedom and flexibility to work when you want and the way you want. But what if you don't take care of yourself and you get sick? What becomes of your business? In this episode of the Resourceful Designer podcasts, I discuss how you need to take care of yourself if you want your graphic design business to prosper. As designers, our clients rely on us to give their projects

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40:14

It's OK for Graphic Designers To Ask For Help - RD045

Resourceful Designer: Strategies for running a... ·

2016/09/16

It's OK for Graphic Designers To Ask For Help What's the one thing every business person struggles with, regardless of their occupation? The answer is time. No matter how hard you work there just never seems to be enough time in the day to get everything done. So what's the solution? Ask for help. You see, the problem is time is finite. Once it's gone, it's gone. So you have to make the best use of the time you have. This applies to life in general but in this week's Resourceful Designer podcast,

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40:07

Overcoming Hurdles In Your Graphic Design Business -...

Resourceful Designer: Strategies for running a... ·

2016/09/09

From time to time, every business will have hurdles to overcome. Have you ever had one of those weeks that you just want to sweep under the rug and forget ever happened? Me too. In fact, that's how last week went for me. But instead of letting it go, I've decided to share my hurdles with you in this episode of the Resourceful Designer podcast. My week from hell My week started off like any other until I received a phone call from a website client. There was a problem with their site. Members

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39:58

A Don't Do List For Your Graphic Design Business - RD043

Resourceful Designer: Strategies for running a... ·

2016/08/26

Regain valuable time by creating a Don't Do List. Every day we spend needless time on tasks, routines and distractions just because they've become habits. We also spend valuable time doing things just to please others. Even if it doesn't benefit us at all. If you take back some of that wasted time you'd be amazed at how much more efficient your business can be. That's where a Don't Do list comes in. Let me ask you a question. Imagine this fictional scenario; you are a busy graphic designer with

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50:51

It's OK To Say NO To Graphic Design Work - RD042

Resourceful Designer: Strategies for running a... ·

2016/08/12

If you don't want to do it, just say no. As human beings, it's in our nature to want to please others. So when a client comes to us with a new graphic design project we have a desire to take it on even if it's not in our best interest. As a graphic designer, you have to determine if the project affects you in any negative way. If it does, just say no to it. In this episode of Resourceful Designer, I discuss the various reason, implications, and outcomes when you say no to graphic design work. Pless

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54:10

Naming Your Graphic Design Business - RD041

Resourceful Designer: Strategies for running a... ·

2016/07/29

Trouble naming your graphic design business? Forget colours, forget logos, forget layouts, one of the hardest things you will face when starting out on your own, is naming your graphic design business. Colours can be changed, logos can be updated, layouts can be tweaked, but your business name is something that will endure for the life of your business. That's why it's so important to get it right the first time. In this episode of the Resourceful Designer podcast I go over the PROs and CONs of

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57:47

Showing Courtesy Between Graphic Designers - RD040

Resourceful Designer: Strategies for running a... ·

2016/07/23

Do you show courtesy for whoever will work on your files once you're done? Chances are while you're busy working away on your client's latest design project the last thing on your mind is who might one day be working on your files. Or what will happen when you need to open these same files a year or two from now. Don't worry, I don't think about it either. However, I do take it into consideration the convenience of properly organised files and how much easier they are to work with. So should you. In

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25:38

Don't Put All Your Design Work In One Basket - RD039

Resourceful Designer: Strategies for running a... ·

2016/07/04

Are all your clients grouped into one basket? This week's podcast episode comes after a conversation I had with an old classmate from college. For the purpose of this episode let's call him "Bob". During my conversation with Bob, he made mention of his boss. I immediately took note and asked him about it because I knew that Bob ran his own design business. It turns out that when Bob's three major clients all left him within a few month period he found himself unable to sustain his business. He

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37:17

The Many Hats Of A Home Based Graphic Designer - RD038

Resourceful Designer: Strategies for running a... ·

2016/06/24

How many hats do you wear in your graphic design business? If you run a home-based graphic design business, the title of this podcast episode, "The Many Hats Of A Home Based Graphic Designer", shouldn't be much of a mystery. However, if you are not running your own business yet, the many hats I talk about may come as a surprise. Let me ask you a question. When did you decide to become a graphic designer? Did you know from a young age? Did you know another graphic designer and aspired to follow in

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