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PODCAST

Perpetual Traffic

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case

business marketing

All Episodes

38:26

[Part 2] Flipping a Funnel to Lower Your CPA

Perpetual Traffic ·

2022/12/02

How much research is enough for writing copy and creating ad content?We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps

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30:51

[Case Study] Unconventional Ways to Lower Your CPA

Perpetual Traffic ·

2022/11/29

What is the most powerful type of messaging across all industries and advertising platforms?On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%,

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33:48

Winning the Social Media Game and Turning Posts into...

Perpetual Traffic ·

2022/11/25

What exactly is empathy-driven branding - and why is it so effective?On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement.With everything that has happened in the last 3 years, marketers and business owners must adapt to the

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35:53

The Power Of Authenticity: Why Being Real Attracts...

Perpetual Traffic ·

2022/11/22

Did you know you can use the Enneagram Personality Test to enhance your marketing?On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing.According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires

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35:30

How Guesting on Podcasts Got His Products in Walmart...

Perpetual Traffic ·

2022/11/18

What type of LinkedIn message gets you a $550,000 purchase order?On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital marketing expert. Dustin shares how a LinkedIn message and a podcast guest appearance led to a $550,000 purchase order and a deal with Walmart.Like all other marketing strategies, there is a process and a science behind getting booked on podcasts. However, finding podcasts to guest on and then pitching

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30:33

DON'T Create a Podcast – Do “Podcast Guesting”...

Perpetual Traffic ·

2022/11/15

Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest.On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the guest

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13:59

How Ralph 6X'd Signups While Lowering CPA by 44%

Perpetual Traffic ·

2022/11/11

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at

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58:06

Creating Multi-Million Dollar Businesses That Matter...

Perpetual Traffic ·

2022/11/08

How would things change if you were to deliver results before getting paid?On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected

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35:16

Biggest Black Friday/Cyber Monday Mistakes with Kobi...

Perpetual Traffic ·

2022/11/04

Should you turn off high-performing ads just because the target holiday has passed?On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting

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42:35

8 Steps to Black Friday Success with Kobi Topaz

Perpetual Traffic ·

2022/11/01

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving

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18:03

Doubling Revenue and Cutting CPL in Half | Case Study

Perpetual Traffic ·

2022/10/28

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months?On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term

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46:37

Important Black Friday/Cyber Monday Tips with...

Perpetual Traffic ·

2022/10/25

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting

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14:34

Important Black Friday/Cyber Monday Tips | Sneak Peek...

Perpetual Traffic ·

2022/10/21

What are you doing with your marketing to prepare for Black Friday and Cyber Monday?On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday.Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get

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46:10

WTF is a Pixel-less Funnel? With Depesh Mandalia

Perpetual Traffic ·

2022/10/18

What is a "pixel-less" ad campaign?On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.Listen in to learn

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22:14

How to Make Musicians Go Viral on TikTok with Dana...

Perpetual Traffic ·

2022/10/14

What type of content performs well on TikTok?On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day.Listen in to hear Dana break

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32:59

How a Single Mom is Using TikTok to Market Musicians...

Perpetual Traffic ·

2022/10/11

What exactly makes TikTok perfect for artists?On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients.Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app

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20:48

Lessons from a Reality TV Icon with Willie Robertson...

Perpetual Traffic ·

2022/10/07

Want to know how to build an exciting personal brand in a few easy, actionable steps?On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand.Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished

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30:28

Growing a Global Media Brand with Willie Robertson of...

Perpetual Traffic ·

2022/10/04

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.Listen in to hear Willie share how he managed to build multiple e-commerce brands,

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49:36

How Meta Plans to Make Advertisers More Money (Part 2)

Perpetual Traffic ·

2022/09/30

What can you do right now to improve ad performance on Meta platforms?On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more

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32:22

3 Takeaways from Meta's Performance Marketing Summit...

Perpetual Traffic ·

2022/09/27

What is the future of Meta advertising - and is it time for marketers to start embracing AI?On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space.Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for

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