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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

30:25

It's Not Just Business, It's Personal

Product Chats Podcast ·

2018/12/20

Rod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage. Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

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22:03

User Personas In Action

Product Chats Podcast ·

2018/12/14

How Box VP of Product Develops User Personas & Product Requirements Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take

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23:32

The Importance of Digital Marketing

Product Chats Podcast ·

2018/12/06

Are you asking the hard questions of your digital marketing data? In this episode of the Pragmatic Podcast, we’re talking with Nick Ilev of Gabriel Marketing Group about the importance of digital marketing throughout the product process. From pre- and post-launch support to sales enablement, A/B testing and beyond, Nick shares his insights on the importance of digital marketing. Looking for more great tips on how to improve your marketing, make sure you take our Marketing course. Be sure to

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22:43

How to Find the Product Manager of Your Dreams

Product Chats Podcast ·

2018/11/30

How do you hire the right product manager for your team? In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.

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59:07

Using Competitive Intelligence to Ensure a Successful...

Product Chats Podcast ·

2018/11/20

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis? Listen to our recent webinar and join, Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, as they discuss how to use competitive intelligence to identify value and correctly position your new product in the market.

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24:01

Metrics That Matter

Product Chats Podcast ·

2018/11/08

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by our current VP of Customer Success and former Pragmatic Marketing instructor, Dave Daniels, as they take a deep dive into metrics and which ones professionals in the product community should be focused on. Take your metrics game to the next level and register for Pragmatic Training today!

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34:45

Efficient Customer Validation

Product Chats Podcast ·

2018/11/02

Do you wish you could do more customer-validation and testing, but don’t have the time or the resources? Luke Freiler, CEO of Centercode, and Rebecca Kalogeris, VP of Marketing at Pragmatic Marketing, are diving into ways you can leverage turnkey assets to run quick and efficient customer validation and testing in this week’s episode of Pragmatic Live. Learn more about testing and customer validation and register for Pragmatic Marketing training today!

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01:00:33

Customer Validation for Product Managers

Product Chats Podcast ·

2018/10/26

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work). Join Luke Freiler, CEO of Centercode, as he discusses effective customer-validation programs that allow product teams to make market-driven product development and roadmap decisions. You will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure

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23:36

How Pricing Experts Transform Business Profits

Product Chats Podcast ·

2018/10/11

Have you ever wondered how an expert pricing consultant helps a business become more profitable? In this week’s episode of Pragmatic Live, Mark Peacock, the pricing coach and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Mark’s journey into the field of pricing and how he transforms businesses profits through better pricing strategies. It's NIHITO season, learn the value of getting out into the market and register for Pragmatic Training today!

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23:23

Quantifying Value: How to Avoid the Dreaded Discount

Product Chats Podcast ·

2018/10/05

Are your customers asking for discounts? In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn't be the norm. Learn more about selling value and register for Pragmatic Training today!

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25:56

Pragmatic Live Classics: Project Owner Vs Project...

Product Chats Podcast ·

2018/09/28

This week we take you back in time to one of our best previous episodes of Pragmatic Live. Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right produc Learn how to build and market products people actually buy. Take a look at our complete course offerings today!

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01:01:56

Speak With Confidence: Presentations and Pitches That...

Product Chats Podcast ·

2018/09/14

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work). How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them. Jon Torrens, communication coach, will arm you with tools for: Creating concise material with a solid structure Writing that grabs your audience's

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26:11

Walking The Path: Providing Customer Value

Product Chats Podcast ·

2018/09/06

In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.

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05:30

What Is Value Based Pricing?

Product Chats Podcast ·

2018/08/30

Can you price a product based on what the customer is willing to pay for it? In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization. Read Mark's original blog here: What Is Value-Based Pricing? Ready to become a pricing expert as well? Take a look out our upcoming courses!

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25:41

A Journey Through Pricing

Product Chats Podcast ·

2018/08/24

In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers. Learn more about the importance of pricing and start your Pragmatic training today!

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32:14

Win/Loss Analysis: Why You Should Be Doing It

Product Chats Podcast ·

2018/08/16

If win/loss analysis is so benificial to an organization, why aren't more doing it? In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by the founder and president of Anova Consulting Group, Richard Schroder, as they discuss the evolution of win/loss analysis and why it's so benificial to an organizations growth, and how you can effectively implement this practice today. If you would like to learn more about win/loss analysis, register for one

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57:21

4 Steps to Successful Product Teams

Product Chats Podcast ·

2018/08/10

* This podcast was captured during our recent webinar (4 Steps to Successful Product Teams). Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully. But how do you build and motivate your product team so that everyone functions and performs at their highest capacity? Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, will share the four major steps to take in

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31:41

Pricing Approach: 2018 Pragmatic Marketing Annual Survey

Product Chats Podcast ·

2018/08/03

With 1,700 respondants from around the world, the 2018 Pragmatic Marketing annual survey gives incredible insight into relevant topics facing the product community today. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss the survey results and the pricing approach that enterprise and technology companies are taking in 2018. Would you like a copy of 2018 Pragmatic

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24:43

Top 5 Skills of Awesome Product Marketers

Product Chats Podcast ·

2018/07/26

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? Listen in as Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers in this classic episode of Pragmatic Live. Ready to take your skills to the next level? Take a look at our upcoming courses today!

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44:05

Throwback Thursday: An Agile Approach to Competitive...

Product Chats Podcast ·

2018/07/20

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. This week on Pragmatic Live, we present one of our favorite previous episodes of the show in which Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area. Do you enjoy

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