x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:52:10

Michelle St. Jacques (Molson Coors) | Cold Refreshing...

The CMO Podcast ·

2020/08/26

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and more! Michelle shares so much valuable insight in this episode including why beer brands are more important now more than ever in the category, a first day on the job that tested her decision making, and how to block out the noise, and focus on the task at hand. Support our sponsor Deloitte and

en

00:32:07

Tariq Hassan (Petco) | Leadership During Crisis

The CMO Podcast ·

2020/08/24

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pandemic, and in this conversation Tariq shares how Petco has accelerated their curbside services nationwide, and why they are considered an essential business. Tariq also shares how working from home has changed his leadership style, and how he is navigating this new working style. Support our sponsor

en

00:58:49

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

The CMO Podcast ·

2020/08/19

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equality. She also talks about what it means to be the CMO of a sports league, the work that goes marketing content, and making sure NASCAR stays relevant

en

00:21:23

Jon Hall (Whirlpool) | Leadership During Crisis

The CMO Podcast ·

2020/08/17

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their homes in realtime, and how Whirlpool is reacting to that in realtime. Support our sponsor Deloitte and experience their guidance on resilience for brands

en

00:55:36

Melissa Grady (Cadillac) | Building A Lasting Legacy...

The CMO Podcast ·

2020/08/12

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic). Melissa is a data-driven marketer and her strength is bringing data into insight and parlaying that with creativity. In this conversation, Melissa talks about her process of doing just that, how she fell in love with advertising, and the future

en

00:18:19

Suzanne Fanning (Wisconsin Cheese) | Leadership...

The CMO Podcast ·

2020/08/10

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, and have had their hands busy during the pandemic. Suzanne and her team had to throw out their media plans for 2020, and pivot quickly. In this conversation, Suzanne talks about pivoting quickly and to figure out a new media plan to reflect life during the pandemic. She talks about how studying new

en

00:48:19

Maryam Banikarim (Nextdoor) | Great Marketer = Great...

The CMO Podcast ·

2020/08/05

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community. In this conversation, Maryam talks about how her career background in journalism shaped her to become a better brand storyteller. She also gets candid about why it's important to hit pause in

en

00:27:38

Jill Cress (PayPal) | Leadership During Crisis

The CMO Podcast ·

2020/08/03

When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined. Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks about how she managing her team during these times to make sure they don't burn out and encouraging them to strike a

en

00:47:38

Jerri DeVard | More Than Just A Marketing Professional

The CMO Podcast ·

2020/07/29

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot. Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences. They spill the beans about their first failures, and how

en

00:30:31

Mark Hans Richer (Fortune Brands) | Leadership During...

The CMO Podcast ·

2020/07/27

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to help people who are spending more time at home by creating software that helps people sustainable use their

en

00:49:05

Stephanie Perdue (Chipotle) | Category Maker

The CMO Podcast ·

2020/07/22

Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food" experience. Stephanie and her team are busy at work making sure the public is aware of that mission. In this conversation, Stephanie talks about how Chipotle lives up to that promise, and how her experience as a marketer at Taco Bell helped shape her as a category maker. Stephanie's

en

00:20:29

Greg Lyons (PepsiCo) | Leadership During Crisis

The CMO Podcast ·

2020/07/20

In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North America In this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com See Privacy Policy at https://art19.com/privacy and California

en

00:51:57

Tariq Hassan (Petco) | Creating a Brand With a...

The CMO Podcast ·

2020/07/15

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also

en

00:21:26

Vineet Mehra (Walgreens Boots Alliance) | Leadership...

The CMO Podcast ·

2020/07/13

Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic. See Privacy Policy at https://art19.com/privacy and

en

00:57:36

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old...

The CMO Podcast ·

2020/07/08

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's

en

00:20:39

Linda Boff (GE) | Leadership During Crisis

The CMO Podcast ·

2020/07/06

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on

en

00:56:04

Fiona Carter (AT&T) | Strength In Career Diversity

The CMO Podcast ·

2020/07/01

Fiona Carter was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T. Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media and sponsorships, marketing analytics, social media marketing—as well as support for business unit marketing

en

00:16:26

Michelle Harmon - Madsen (AccuWeather) | Leadership...

The CMO Podcast ·

2020/06/29

On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com See Privacy Policy at https://art19.com/privacy and California

en

01:17:59

Cannes Lions - Young Marketer Hot Shots

The CMO Podcast ·

2020/06/24

The Young Marketer Hot Shots panel is one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. Jim moderates this panel which consists of some of the most creative and up-and-coming marketers in the world.

en

00:15:33

Matthew Anderson (Roku) | Leadership During Crisis

The CMO Podcast ·

2020/06/22

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tells Jim how his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house

en

410 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...