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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

25:13

30_How To Surprise and Delight Your Customers

My Digital Farmer Podcast ·

2019/11/06

Look inside the great CSAs, and you'll likely find specific mechanisms in their business that "surprise and delight" their customers. In this episode, we talk about the power of the surprise and delight factor and how it looks in practice for your farm.

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38:05

29 How to Turn More Customers into Bulk Buyers

My Digital Farmer Podcast ·

2019/10/30

Bulk buyers are my quintessential buyer. When I realized the amount of income these CSA members were generating for me, I began to ask myself: "How can I turn more of my CSA members people into this kind of buyer?" In this episode I share my framework.

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18:59

28 Using Personal Video Emails to Close a Sale

My Digital Farmer Podcast ·

2019/10/23

I'm going to teach you about an awesome tool that has been helping me convert CSA leads into customers quickly... it's a video email messaging app called BombBomb. Learn how to record a video message right from Gmail and hit send. BOOM.

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37:36

27 How to Plan a Challenge for your CSA on Facebook

My Digital Farmer Podcast ·

2019/10/16

Want to learn a way to keep your CSA customers deeply engaged with your farm in the off-season? In this podcast I teach you step by step how to build a "challenge" - a content strategy used in online marketing to grow your clients into raving fans.

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42:59

24 Objections of a Potential Meat CSA Customer

My Digital Farmer Podcast ·

2019/10/09

If you're a beef or meat producer... this episode is for YOU. As a follow up to episode 25, I walk you through a practical example of how customer objections kept me from buying a side of beef. Get ideas for how you can overcome them.

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50:05

25 How to Turn Customer Objections into Conversions

My Digital Farmer Podcast ·

2019/10/02

Something is keeping your customer prospect from buying... What is it? Do you know? Identifying your customer's "objections" or obstacles that are stalling the purchase is a key part of your marketing strategy. Learn how to ace this!

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43:39

24 How to Build a CSA Early Bird Campaign that Converts

My Digital Farmer Podcast ·

2019/09/25

Do you wish more of your CSA members would renew for next year EARLIER? Do your "early bird" sign ups work? In this episode, I share my framework for how I build my early bird renewal campaign to get a LOT of my members to decide YES before Thanksgiving.

en

32:15

23_Finding Your Brand's Content Pillars

My Digital Farmer Podcast ·

2019/09/18

What if your social media posts were more than just cool pictures of your farm's produce or calls to shop the market? In this episode, I teach how to create "Content Pillars" that help you not only connect with your audience but promote your unique brand.

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27:55

22_How to Build a Marketing Runway

My Digital Farmer Podcast ·

2019/09/11

CSA is not an impulse buy. That means we need to build a long-term strategy to get people to warm up. In this episode, I talk through the concept of "Building a Runway" to get your customer ready to buy. And I give you 10 ideas for how to do it.

en

43:09

21 How to Create a Clear Call to Action in Your...

My Digital Farmer Podcast ·

2019/09/04

What do you want your customer to do next? As a marketer, you've got to TELL THEM. In this episode, we help you get really clear about what your next steps should be, and how to make sure your customer knows them.

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35:30

20 How to Avoid the Dreaded Email Promotions Tab

My Digital Farmer Podcast ·

2019/08/28

That darn email promotions tab. Don't you hate it? What if I told you some secrets that would keep your emails from landing there? It turns out there is a science behind the spam filter. And knowing how it works can make a BIG difference in your open rates. In this episode, I share the principles you need to understand about "sender reputation," and I share 12 things you can do to increase that reputation (and keep your emails out of the promo tab).

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41:34

19_The Sales Copywriting Formula: PASTOR

My Digital Farmer Podcast ·

2019/08/21

In this episode I share the P.A.S.T.O.R. method for crafting your sales message. I use this to frame my website and my promotional email campaigns. If you're stuck not knowing how to start your sales argument, start here.

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43:35

18_Tips for Writing Better Emails

My Digital Farmer Podcast ·

2019/08/14

Writing email copy isn't the same as writing for your English teacher. There are different "rules" of engagement. In this episode, I share best practices for writing emails so that people will actually read them.

en

46:24

17_How to Build a Promotional Email Sequence Part 2

My Digital Farmer Podcast ·

2019/08/07

Email marketing is a key way to warm up your prospect and get them ready to buy. But what do you SAY in those sales emails? I answer that in part 1 of this 2 part series all about email promotional sequences (and how to write them).

en

35:32

16_How to Build an Email Sales Sequence Part 1

My Digital Farmer Podcast ·

2019/07/31

How do you go about building an email promotion sequence? When do they work? And what exactly do you say inside them to get people to open them and act? This is part 1 of a deep dive training to help you become better at sales emails.

en

33:52

15_ How to Sell Without Feeling Salesy

My Digital Farmer Podcast ·

2019/07/24

Is it hard for you to ask people to buy your product? Do you worry about coming off as "too salesy" when you develop your email sales sequence and Facebook ads? I talk about 6 mindset shifts you can make to help you get over this fear.

en

48:24

14_A Backstage Pass to My Marketing Strategy Overview

My Digital Farmer Podcast ·

2019/07/17

Are you curious how all the pieces of my marketing machine fit together? Sometimes it's helpful to see the "big picture." I share the different elements of my marketing strategy and how they all play off each other, so you can build your own too.

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44:12

13_How to Create an Irresistible Bonus for Your CSA...

My Digital Farmer Podcast ·

2019/07/10

One powerful way to juice up your CSA offer is to add a "bonus." In this episode I share tips for how to find your perfect bonus to tip the scales and get someone to finally buy.

en

53:48

12 How to Build a CSA Offer that Converts

My Digital Farmer Podcast ·

2019/07/03

I used to think that I just had to put a few bullet points together to explain what I was selling. But an "offer" is so much more. This episode will break down the 7 elements of an offer that converts and help you get more people to say YES.

en

58:59

11_Lauren Rudersdorf: How to Write Awesome CSA...

My Digital Farmer Podcast ·

2019/06/26

Do you get stumped when it comes to writing your weekly CSA newsletter? Today I invite Lauren Rudersdorf from Raleigh's Hillside Farm onto the show to share her ninja newsletter writing strategies so you can maximize this important marketing asset.

en

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