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Part 2: How to double your email list subscribers

2013/11/14

Last week, I wrote about why you need an email list if you want more sales. This week, I want to share some of the strategies I’ve used to grow an email list. We talked about opt-in forms and Mailchimp. Do you have that ready on your website? Great! Amp it up with an incentive These days people don’t just sign up to mailing lists anymore. You need to give them a reason. Especially if you’re just starting out and no one knows who you are. For product based businesses: If

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Part 1: How to start building an email list

2013/11/06

Why you need an email list If you’re not on it yet, you’ll want to start building an email list right away. As soon as you have your Etsy shop or your own website up and running, start collecting those email addresses! There is a simple reason for this. We spend so much time investing in Facebook, Twitter, Pinterest and other social communities, but what happens if they go belly up? I know, you must be thinking, “Facebook is huge! It’s here to stay”. I admit, I had

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Making a decision? How to get unstuck

2013/10/31

We make decisions in every second of our life Running your own business is no easy feat. We face difficult decisions daily! From picking the beads for your new necklace design to deciding whether to ship USPS First Class, Priority, Parcel Post, Media Mail…? Should I sell on Etsy, my own website, or both? We simple have too many choices! For me, I take a very long time to make a decision. Occasionally I get to a crossroad and I don’t know which path to take. If you’ve ever felt that

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How to make your own logo for under $5

2013/10/24

Are you starting a new business? Or maybe you’re considering a rebranding. You’ll probably want a new logo made but you’re worried it’s going to cost a lot of money. I’ll show you how you can design your own logo and save thousands of dollars! It’s really easy and you don’t need any skill and best of all, you can do this for under $5. If you have an idea for your logo, you’ve got everything you need! Why design your own logo? As someone who

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Are you advertising in the wrong places?

2013/10/17

Do you sell finished products or supplies? If you’re like me, you’re catering to the consumer that’s ready to buy a finished piece. They’re not interested in spending the time and effort to make something on their own. Our customers are people wanting to wear your product now. They want to gift your product to their loved one right away because they don’t have time to DIY. Part of promoting your business might include advertising on other people’s blogs to help

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What to do when people complain that your prices are...

2013/04/04

Did you just get yet another angry email from someone complaining that your prices are too high? Or you just got back from a craft show where you overheard passersby commenting about your high prices. You’re hurt, disappointed, confused and upset. But you’re not alone. Here’s a screenshot of an email I got from someone really pissed off: This brought up all sorts of emotions. Fear. Shock. Anger. The sender didn’t leave a legitimate email for me to write back so all I could

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Pricing Handmade Items Guide

2012/09/17

Pricing handmade has been a discussion among artisans for the longest time. It’s also what makes or breaks your business. Here’s what I mean: When your prices are too low… You won’t make enough money to stay in business. You risk running a loss because you don’t have enough money to pay for your marketing. Not to mention the perception you allow your customers to have about your products and brand: cheap, poor quality, low value, bargain buy, unmemorable. When your

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How to craft awesome status updates for Facebook

2012/09/10

Do you have a Facebook fan page for your business? Are you wondering how to improve your engagement? How do you get more likes, comments and shares? This all boils down to crafting awesome status updates. Interesting status updates keep your fans engaged and active on your fan page. The more engaged your fans are, the more your fan page will show up in their news feeds. So your goal should be for your fans to: leave a comment like your status update share your status update A simple case

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What to do when your family is unsupportive of your...

2012/03/07

Do you have family who are unsupportive of your business? “When will you get a real job?” “How’s your hobby coming along?” They don’t understand it’s your passion to make art. They’re not aware that there’s a growing demand for handmade products in the market. They don’t have faith in you and they don’t believe it’s a viable and sustainable, long-term career path. You may be fortunate to have family who’ve had exposure to

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A guide on product photography for your creative...

2012/02/28

Running an online business means that your customers can’t touch, feel, wear, use or smell your products. While online commerce revenue is increasing year after year, it’s still challenging for people to shop online because of these drawbacks. The few ways you can present your item to your customers is with your branding, website, product descriptions and product photos. Amazing product photography is a necessity for any online creative business selling products. Combine this with having

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How to create a cohesive product line

2012/02/21

Are you wondering how you can go from crafty hobby to professional business? One way to do this is to create a product line that appears cohesive and united as a whole. The benefit to you is you’ll learn: how to make decisions when planning your product line – why this color instead of that, why this design instead of that how to create your products in a streamlined and efficient manner Why this matters: You want to wow your customers, right? You want them to think, “wow,

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Your business can’t live without this

2012/02/06

What if your business was homeless? That’s tragic, isn’t it? But there’s an easy fix. Having your own website for your business is a necessity for anyone wanting to build their creative business online. An Etsy shop is great for starters, but if you’re getting serious about growing your business, you must consider setting up your own site. If you have the capital for it, invest in a professionally designed one. It doesn’t have to be a custom design that costs thousands

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How To Improve Word of Mouth Marketing + Branding

2012/02/03

I started my business in 2006; I was clueless about marketing and branding my business. Do you feel that way too? As creative business owners, we grow organically. In time, we learn and understand ourselves and our why with being in the market. You don’t always “get” it from the get-go and that’s okay! That’s why this blog exists. Here are some ways you can start thinking about your branding and how that ties in with word of mouth marketing. Colors alone can define

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The Etsy Argument

2012/01/16

Are you at a crossroads? Can’t decide if you should have an Etsy shop or set up your own website? I spend very little to no time marketing my Etsy shop. I make a few sales a week and it’s a great place for side income with minimal effort and maintenance. Etsy is great for starting out since you don’t have to know HTML or CSS to set up your shop. But if you’re serious and committed to building a sustainable, long-term business, you should consider a more viable

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How to make time for your business

2011/09/10

How many times have you said, “I don’t have the time” in the last week? As small business owners, we’re guilty of this. But we have just as much time as any successful person in the world. We’re all gifted with the same 24 hours in a day. As a solo entrepreneur, there are a gazillion tasks to do in the day. There’s Facebook, Twitter, blog, product manufacturing, shipping, advertising, PR, emails. While some of these things are daily routines and are a part of

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Four reasons why you should work with your...

2011/09/07

For a long time I’ve always shied away from other handmade businesses. I was tired of the awkward and uncomfortable feeling that comes with being overly protective of my own bubble. I would always think, “what if I spill all my secrets, and someone comes along and steals my ideas?” You’re probably thinking the same thing, right? Someone asks you for business or skills advice, and you hesitate to share. Thoughts like these could cripple a business, but I’ve finally come

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