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PODCAST

Digital Marketing Today

<p>How to do it, who is doing what and how to succeed in the wild world of digital marketing. Every day we scour the world for the best stories on Digital Marketing. Tune in each week day to get new ideas and techniques.</p>

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All Episodes

4:37

Revolutionizing Retail: AI Innovations with IPG's...

Digital Marketing Today ·

2024/12/05

Welcome to Digital Marketing Today!In our latest episode, dive into the frontlines of digital marketing innovation, where artificial intelligence is not just a tool but a game changer. This episode unpacks two major stories that spotlight the ongoing evolution in the digital marketing sphere:1. Interpublic Group Acquires Intelligence NodeWe discuss how the acquisition of Intelligence Node by Interpublic Group (IPG) marks a pivotal advancement in AI-driven digital marketing. Discover how this ...

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5:02

Revolutionizing the Digital Ad Space: AI Innovations...

Digital Marketing Today ·

2024/12/04

Podcast Description: Digital Marketing TodayWelcome to the latest episode of Digital Marketing Today, where we dive deep into the cutting-edge developments reshaping the landscape of digital marketing. In this episode, we focus on the remarkable role of AI and automation technologies in driving efficiency and innovation within the industry.Episode Highlights: Google's Vertex AI Innovation - Veo: Discover Google's latest breakthrough in digital advertising through Veo, an advanced tool from i...

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4:26

Exploring Innovations in Digital Marketing: Retail...

Digital Marketing Today ·

2024/12/03

Welcome to "Digital Marketing Today" - Episode HighlightsJoin us in the latest episode of Digital Marketing Today, where we uncover the forefront of digital marketing innovations and techniques. This episode is packed with insights into the dynamic changes shaking up the global digital marketing landscape, from retail media solutions to strategic market expansions and tech-integrated advertising.What's Inside This Episode: New Retail Media Solutions: We start with an in-depth look at Perion ...

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5:18

Shielding Your Campaigns: Malvertising, Programmatic...

Digital Marketing Today ·

2024/12/02

Podcast Episode DescriptionWelcome to this week's edition of Digital Marketing Today, a deep dive into essential news and developments in the digital marketing landscape. In today’s episode, we navigate through the murky waters of malvertising, explore the expansive growth in programmatic advertising, and uncover the latest advancements in ad fraud prevention technologies.Malignant Waves in MalvertisingThe episode begins with a critical look at the recent upsurge in malvertising incidents, a ...

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5:12

Revamping Digital Content: A Deep Dive into...

Digital Marketing Today ·

2024/12/01

Welcome to Digital Marketing Today: Exploring Brandcil's Game-Changing UpdateIn our latest episode, we delve deep into the eagerly anticipated January 2025 update from Brandcil, set to revolutionize the way digital marketers, gig workers, entrepreneurs, and influencers operate. This milestone update is designed with direct input from avid Instagram and TikTok users and introduces cutting-edge features that promise to enhance content production on popular platforms such as Instagram Reels, You...

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4:53

Revolutionizing Digital Engagement: Xiaomi's...

Digital Marketing Today ·

2024/11/28

Welcome to Digital Marketing TodayUnlock the latest trends and breakthroughs in digital marketing with our current episode on Digital Marketing Today, where we delve into the most recent global gatherings and technological innovations that are redefining the field.In This Episode The Xiaomi Internet Partner Conference, Singapore: Explore the cutting-edge expansions within Xiaomi’s digital ecosystem. Highlights from the conference include: The roll-out of Xiaomi's HyperOS platform, a...

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4:38

Charting the Future: Innovations and Strategies in...

Digital Marketing Today ·

2024/11/27

Digital Marketing Today: Innovations Shaping the FutureWelcome to the latest episode of Digital Marketing Today, where we zoom into the ever-evolving landscape of digital marketing, focusing on recent innovations and techniques that are redefining the industry. Our experts dissect key developments across major companies and explore how these changes are paving the way for the future of digital advertising.In-Depth Analysis: Nvidia Joins the Dow Jones: We delve into Nvidia's latest achievemen...

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4:29

Reshaping Digital Landscapes: Google's Legal Woes,...

Digital Marketing Today ·

2024/11/25

Description for Digital Marketing Today Podcast - Episode:Welcome to another enlightening episode of Digital Marketing Today, where we dive deep into the ever-evolving world of digital marketing. Tune in as we discuss some pivotal developments that are shaping the industry's landscape. The Google Advertising Legal Battle: We kick off this episode with an in-depth discussion on recent legal challenges faced by Google, involving accusations of its advertising technology creating an illegal mon...

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5:34

Mastering Instagram Influence and Voice Search Trends

Digital Marketing Today ·

2024/11/24

Digital Marketing Today - Latest Innovations and TechniquesWelcome to the latest episode of Digital Marketing Today, where we delve into the forefront of digital marketing innovations and techniques that are shaping the landscape of online engagement and brand visibility. In this episode, we focus particularly on the evolving realm of Instagram influencer marketing and the burgeoning importance of voice search optimization.Instagram Likes: The Currency of InfluenceIn an era where online visib...

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3:44

Reinventing Connections: Breakthroughs in Digital...

Digital Marketing Today ·

2024/11/21

Digital Marketing Today: Innovative Strategies UnveiledWelcome to the Latest Episode of Digital Marketing Today!In this episode, we delve into the forefront of digital marketing innovation, exploring groundbreaking techniques that are transforming the relationship between brands and consumers across various sectors. Join us as we discuss three compelling case studies that illustrate the power of integrating new technologies into traditional business models.Featured Topics: Revamping Retail: ...

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7:38

Revitalizing Ecommerce in the New Normal: Strategies...

Digital Marketing Today ·

2024/11/20

Podcast Description of Digital Marketing Today: Ecommerce Growth Strategies Post-PandemicDigital Marketing TodayEpisode Title: Reigniting Ecommerce Growth Post-Pandemic: Insights From Ashleigh ShapiroIn this enlightening episode of Digital Marketing Today, join our host as we sit down with Ashleigh Shapiro, the Senior Director of Growth at Code3, who shares her expert insights on how ecommerce brands can bounce back and achieve steady growth following the pandemic's transformative impact on d...

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5:35

Transforming Digital Landscapes: Advances in Ad...

Digital Marketing Today ·

2024/11/19

Welcome to "Digital Marketing Today"In our latest episode, we delve into some of the most dynamic shifts occurring in the digital marketing domain. We explore advancements and emerging trends in ad verification, e-commerce, and data analysis that are reshaping how brands interact with their audiences online.Segment 1: Revolutionizing Ad VerificationWe kick off the discussion with insights from a recent Mediaocean survey, which reveals a significant movement towards positive ad verification. W...

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5:09

Revolutionizing Digital Engagement: From Automation...

Digital Marketing Today ·

2024/11/18

Welcome to "Digital Marketing Today," the podcast where we dive into the latest and greatest in digital marketing innovations and techniques.In our latest episode, we delve into the revolutionary advancements shaking up the digital marketing world. We begin by exploring the innovative platform SitusToto, a game-changer in streamlining business operations online. With its user-friendly design, drag-and-drop functionality, and customizable templates, SitusToto offers a scalable solution for bus...

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4:03

Mastering Voice Search: Next-Level Strategies for...

Digital Marketing Today ·

2024/11/17

Digital Marketing TodayWelcome to Digital Marketing TodayEpisode Title: The Voice of Change: Adapting to Voice Search in Digital MarketingDiscover cutting-edge trends in digital marketing with our latest episode of Digital Marketing Today. This episode dives deep into the revolutionary realm of voice search optimization and its ballooning impact on the industry. With an insightful projection that more than 50% of online searches will be voice-activated by 2025, our discussion emphasizes the u...

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3:46

Revolutionizing Engagement: AI and Emerging...

Digital Marketing Today ·

2024/11/10

Digital Marketing Today - Innovations Shaping the FutureDigital Marketing Today: Innovation and TechniquesWelcome to the latest episode of Digital Marketing Today, the podcast where experts dive deep into the evolving world of digital marketing. Today, we explore groundbreaking developments that are set to redefine industry standards and enhance how brands interact with consumers.Artificial Intelligence in MarketingIn this episode, Nvidia CEO Jensen Huang discusses the revolutionary idea of "...

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4:54

Boosting Local SEO and Emerging Digital Innovations...

Digital Marketing Today ·

2024/11/07

Digital Marketing Today Podcast Description Welcome to Digital Marketing Today Join us on Digital Marketing Today, the go-to podcast where we dive deep into the dynamics of digital marketing strategies and innovations. Don't miss our latest episode as we unpack the pivotal role of local SEO and explore cutting-edge digital tools and technologies. Today's Episode Highlights Local SEO Mastery: Discover the secrets to amplifying your business's visibility in local sea...

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4:50

Revolutionizing Engagement: Virtual Influencers and...

Digital Marketing Today ·

2024/11/06

Podcast DescriptionWelcome to the latest episode of Digital Marketing Today, where we explore the cutting-edge advancements shaping the digital marketing landscape. In this episode, our experts dissect significant innovations transforming the way brands engage with audiences.Episode Highlights: Virtual Influencers: Dive into the world of AI-powered virtual influencers like Lil Miquela and Shudu. Learn how these digital personas offer unprecedented control over brand messaging and how they're...

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4:08

Driving Business Growth: The Impact of Innovative...

Digital Marketing Today ·

2024/11/05

Digital Marketing Today: Innovations and Techniques Welcome to Digital Marketing Today! In this enlightening episode, join our panel of experts as they explore how digital marketing agencies are pivotal in driving business growth through innovative and customized marketing strategies. Discover the multifaceted approach combining SEO, email marketing, market research, and more, tailored specifically to meet unique business objectives. Key Discussion Points: The...

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4:33

AI Disruptors: Revolutionizing Marketing in Gaming,...

Digital Marketing Today ·

2024/11/04

Welcome to "Digital Marketing Today"On today's episode, we uncover the groundbreaking effects of artificial intelligence on digital advertising, dissecting its impact across three dynamic industries. Tune in to explore some of the most insightful developments in digital marketing:Segment 1: AI Revolution in Mobile GamingWe start by discussing AppLovin and their revolutionary AI-powered ad engine, AXON 2.0. Learn how this technology has propelled the company to achieve a staggering 310% gain t...

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4:43

Influencer Marketing: Evolution, Impact, and the Road...

Digital Marketing Today ·

2024/11/03

Digital Marketing Today PodcastDigital Marketing Today: The Evolution of Influencer MarketingWelcome to today's episode of Digital Marketing Today, where we delve into the burgeoning world of influencer marketing and its impactful role in today's digital advertising landscape.In this episode, we explore how influencer marketing has transitioned from a niche experiment to a predominant strategy, with U.S. companies investing nearly $7 billion annually. We discuss the wide array of influencers,...

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