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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

01:03:14

Magdalena Kala: "I'm a Consumer Needs and Wants...

Future Commerce ·

2022/01/21

“Every Company Will Be a Crypto Company”Mags is someone who is thinking about the future of the startup ecosystem. She’s passionate about why and how people spend their time, money, and attention“The reality is people will always have needs, they will always buy things and services to fulfill those needs. New brands will still be launching.” -MagsThe journey of NFTs is still early. In many ways they’re very similar to DTC brands as its become easy to launch, and the early movers have made a lot of

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00:39:41

Relationship Commerce (Feat. Eddie Hsieh, Ordergroove...

Future Commerce ·

2022/01/14

Connecting Acquisition Back to SubscriptionHawaii Volcanic Beverages is a purpose-driven ultra-premium alkaline water and active lifestyle brand based in Hawaii.Ordergroove helps innovative brands enable Relationship Commerce with successful subscription, predictive reorder, and membership experiences.“Water brands have a tremendous opportunity in really high, densely populated metropolitan areas…no one wants to lug around a case of water in the subway, walk up 10 flights of stairs to their

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00:53:24

Our Favorite Shopping Scenes (What classic movies...

Future Commerce ·

2022/01/12

Living Rent-Free in our BrainsThe drop culture and the hype culture have created a much shorter attention span.“We trample over each other to get the goods we want.” -PhillipGuided commerce has an emotional and personal impact when you do it in person, in such a way that it never lands the same when you’re doing it from a questionnaire.“Those sorts of sensory moments in commerce are often overlooked, but those are the things that actually make customer experience.” -Phillip“Ee-commerce is

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01:22:42

2022 Predictions: Back to the Future

Future Commerce ·

2022/01/07

Predicting the Ecom, DTC, and Tech winners and losers of 2022It’s a new year and spoiler alert…Brian still loves Costco. He’s actually banking that it becomes the biggest retail winner of 2022, whereas Phillip is rooting for GAP Brands (Old Navy, Banana Republic, Atheta)Will Amazon come out as the biggest retail loser of 2022? Possibly. Everyone is feeling the effect of disinformation and it doesn’t seem to be getting betterCould beauty brands be leading the way in DTC this year? Phillip and Brian

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00:39:42

Mid-Season Highlight Special

Future Commerce ·

2021/12/31

Phillip and Brian join Ingrid on Infinite Shelf to chat about the best highlights throughout the season thus far. Tune in now!

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01:11:06

"Pour Some Out for Old Yeller" (The Best of 2021)

Future Commerce ·

2021/12/24

"This is Not Van Gogh"Today we're reviewing the best of the podcast in 2021, but instead ofBranded resale enables you to have a better understanding of how things are being bought and sold and how your brand is having a life after you’re done“The most sustainable product in the world is the one that already exists.” -Adam“Brands are actually a new kind of canvas. They are a piece of art to some degree.” -PhillipWe live in a world full of existential crises, but it's kind of fun. Sometimes other

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01:03:08

“Algorithmic Secularism”: Reviewing the Big Ideas...

Future Commerce ·

2021/12/17

The First Ever Future Commerce DraftEvery person has a blind spot, and your mind fills that gap. But what are we missing? “We resort to hard data or often like quantifiable knowledge instead of gathering true, in the moment insight from people from their perspective, that first person perspective, which is really, really hard to validate.” -BrianExperience is different from every moment to every moment. We often don’t pay attention to the data that is related to our narrative.“I believe what we do

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00:31:57

“A Flat Line Isn’t a Flatline” — a BFCM Recap

Future Commerce ·

2021/12/03

The Way We’re Shopping Has Changed Forever When looking at Black Friday/Cyber Monday recaps, retail analysts and reporters drew a little bit of a flat lineBrands are seeing underwhelming sales growth on Amazon's Black Friday. “In general, performance for many brands was somewhat muted compared with the bumper 2020 sale event. A considerable factor could be that it appears that shoppers did not flock to Black Friday deals as eagerly this year.”- Kiri Masters, Forbes“More and more of these types of

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00:50:24

The Year of Experiential Gifting (It’s All About...

Future Commerce ·

2021/11/26

Becoming a Gift Influencer Drips vs. Drops? Drips all the way. Businesses should be providing drips to their customers, constant communication. Whereas drops are the seasonality of pushing your customer. “I love the always-on drip culture. I do still think there's excitement and like sexiness to a big drop. But you have to make sure that those drops are super, super necessary in the moment, like hitting exactly where they need to hit and then using the drips throughout the year to prepare for the

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01:03:36

"The Internet Has So Much More Potential" - For the...

Future Commerce ·

2021/11/19

Smart Contracts are the New Covenants “All this stuff is stuff that's been out that we've been talking about for quite some time, but it's actually finding its way into the mainstream now and that's really exciting.” -Brian The future is fractional ownership and we are seeing it happen right now with an autonomous organization potentially fractionally owning the governance of us all being able to acquire a copy of the Constitution of the United States of America.“There's an ecom brain drain risk

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00:46:55

No Best Practices (Feat. Alex Greifeld, No Best...

Future Commerce ·

2021/11/12

Approaching Dork ModeNo Best Practices is a blog and a newsletter on a mission to help marketers think more like operators and make sure that what they're working on is contributing in a meaningful way to the bottom line.“There are three different ways of approaching marketing. One where you start and things are completely instinctual and gut driven, and then, “I'm making data driven decisions," and then there's the "Well, there actually are some kind of guiding principles that can explain what's

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00:53:37

A Transaction Isn't an Exchange of Goods (Feat....

Future Commerce ·

2021/11/05

Superseding Customer Relationships "Relationship supersedes brand" is a phrase that we've often said on the podcast, but Phillip is calling this into question.A transaction doesn’t have to be an exchange of goods or monetary. It can be influence, it can be power dynamics, it’s identity exchange.“What often is overlooked is the employee experience in delivering service and support. It's never been more important than it is today.” -PhillipGetting customer service right during post purchase is

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00:40:24

Introducing Infinite Shelf: Can We Stop Being So...

Future Commerce ·

2021/11/03

Having Conversations That Don’t Exist in Other PlacesWelcome to Infinite Shelf, a human-centric show designed to help explore what it takes to make brands, products and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability.Phillip and Brian of Future Commerce join Ingrid to welcome Infinite Shelf to the networkThe three play a game of “Get off my Lawn,” where INgrid has the guys guess what different TikTok lingo means.“When we talk about Infinite

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00:30:45

“The Beer Distribution Game” - A Twitter Spaces...

Future Commerce ·

2021/10/29

Our Inability to Predict Demand The National Retail Federation predicts a whopping 10.5% increase in holiday spending this year.Maybe supply chain issues are overblown? Moselle is on a mission to provide e-commerce businesses with everything they need to create stable and scalable supply chains.The Beer Distribution Game is really just supply chain 101. If you have shortages or additional lead time in this game, you'll basically run into supply-demand issues. A lot of what's happening now is on the

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00:45:40

The Creative and Relational Come Together (Feat. Rosa...

Future Commerce ·

2021/10/22

Building a New Type of Relationship“For the future of commerce to thrive, brands must be able to own those direct relationships with their customers.” -RosaIn recent news, Yotpo and Shopify have joined in a platform partnership to help accelerate Yotpo’s growth and ultimately empower merchants to grow their relationships with consumers. “It’s never been more important than now to truly understand your customer. This partnership with Shopify allows us to grow that relationship and loyalty with

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01:12:41

In-Store is the Next Frontier for Digital (Feat....

Future Commerce ·

2021/10/15

The Modernity of Site SearchWe recount Brian’s visit to Aime Leon Dore’s flagship store in Soho, talk about the store design, the need for physical retail for “anchoring” the ultimate vision of a brand.We contrast the store design of ALD with another Soho shopping experience: Shinola. The future of digital requires having a physical experience. Brian’s ALD experience will likely drive future digital purchases.We’re in a brave new world of being introduced to brands. Price doesn’t matter anymore

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00:56:43

Jingle All the Way- Welcome to Q4

Future Commerce ·

2021/10/08

Being an Informed Consumer Requires Recognizing Disinformation Searching the web can be a bit confusing these days with the addition of third party sellers, in a recent Washington Post article, the author stated “These days navigating Amazon, Walmart and Google's maze of third party sellers or judging hip looking social media ads requires the same kind of skills as identifying misinformation and conspiracy theories.” Phillip thinks this is the quote of the year.Mainstream media is coming to attack

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01:01:42

“Millennial Golden Corral”, Expo East, and FOMO in...

Future Commerce ·

2021/10/01

“If only there were a way to sample new products... in a warehouse of some sort?”If you’re not an influencer or active on social media, how can you sample a product as a consumer? How cool would it be if there was a way to get into a warehouse with every product available for sample! “We need the raw, realistic community members, not influencers, sharing the content and saying, "these are my thoughts and this is how much better it is.’’ The people need to hear that. “-KendallAs consumers we often

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01:09:32

The Great American Mall Comeback - The Return of Mall...

Future Commerce ·

2021/09/24

Bankruptcy and financial peril is the rite of passage for the Mall brand.The return of mall brands is upon us. But how did they make the turnaround? By taking risks, for one. Partnering with Kanye could be a mistake, or stroke of genius to take the storied brand back into the premium category and pivot away from availability to scarcity.“I actually see the partnership between Kanye and GAP as actually the start of the Gap turnaround. I mark that as the moment. From a cultural standpoint and brand

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00:49:14

"It's Just Not Who We Are"

Future Commerce ·

2021/09/22

DTC Comes of Age in GroceryGrocery is one of the most complicated forms of retail that exists, leading it to be the one of the biggest forms of retail. “We talk a lot about retail. We talk a lot about CPG. And I mean, we talk a lot about eCommerce just generally, which a lot of focus of the scale of eCommerce has been in the direct to consumer movement over the last couple of years. But grocery is where it's at right now.” -PhillipThe pandemic was in many ways a great accelerant for grocery. It’s

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