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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

56:38

Google Fixed The Knowledge Panel Hack And New...

Webcology ·

2019/01/17

Web hosting provider GoDaddy is inserting JavaScript code into websites, which could slow down performance or break sites altogether. A snippet of JavaScript code is being added to sites in order to use a technology called Real User Metrics (RUM). Google has finally fixed the exploit with the knowledge panel in their search results. It only took them about three years to do so, but it is fixed. You can no longer create fraudulent knowledge panels with this hack. YouTube announced it is strengthening

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56:38

Advertising Legend Terry O'Reilly on Gillette and...

Webcology ·

2019/01/17

In this episode Jim and Dave shared the mic with advertising legend, Terry O'Reilly. They discussed how brands like Gillette and Nike make the decision to push the envelope in making social commentary in their ads, the risks involved and hot to mitigate then. They went on to discuss how technology is changing the way we live, destroying some sectors and creating new ones. It was an episode you don't want to miss.Web hosting provider GoDaddy is inserting JavaScript code into websites, which

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52:28

Speed Up Page Removal From Google And The 411 on...

Webcology ·

2019/01/10

A lot of news came out yesterday evening around an old Google knowledge panel exploit that let's you manipulate almost any query to show any knowledge panel. Yes, this is embarrassing for Google but even more so because it is something that was reported back in 2016. Have a lot of pages you want removed from the Google index and don't want to use the page removal tool for each URL? Google's John Mueller said you can try to 404 and noindex all the pages you want removed and then submit a

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55:56

Google Moving Google Posts And Emphasizes Message...

Webcology ·

2019/01/03

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. This only works for some searches on Google mobile, that feature AMP content in the featured snippet block. Google is testing a bigger push for the messaging option within the local panel. Google launched messaging within Google My

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55:30

Google’s top searches in 2018 and Moving Hosting...

Webcology ·

2018/12/13

Today were joined by Michelle Stinson-Ross, the Director of Marketing Operations at Apogee Results to discuss a plethora of topics. Google has released its annual list of top searches around the world, including overall searches and searches in various categories. Top queries reflect everyday questions, as well as the people and events that made headlines in 2018. Certain events led to people searching for how to improve their everyday lives, Google notes.Google's John Mueller said that moving

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54:26

Wordpress 5 And Google Competitor Takes Shots Through...

Webcology ·

2018/12/06

Aaseesh from Google responded to a complaint about Google not picking up on a web site's canonical tags. He said that "even if you setup the canonical tags properly, other signals like inconsistent redirects can make Google not select your preferred URL". As you know, Search Engine Land was delisted from Google's search results for most of the day on Friday because a bug in Google's hack sites classifier labeled the site as being hacked. Colin McDermott ran a Twitter poll asking

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55:32

Scoring Your SEO With Google And Trusting Your Website

Webcology ·

2018/11/29

Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is the entity “dead” and there is the relationship that one connects to the other and the direction of the said relationship. Google's John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm. So all that talk about

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52:43

What Are Entities & Why They Matter for SEO

Webcology ·

2018/11/15

Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is the entity “dead” and there is the relationship that one connects to the other and the direction of the said relationship. All content is fundamentally like this. Google's John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their

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54:08

Google Employees walk over Google’s treatment of...

Webcology ·

2018/11/01

Long gone are the times of monthly Google PageRank updates, Google dances, and checking Google data centers - and to be honest, I somewhat miss those days. But the question I see asked a lot is how much have things changed? The answer is a lot has changed but fundamentally nothing has changed. Several people have recently reported seeing double featured snippets in Google search results. A double featured snippet is a featured snippet with a second featured snippet beneath it. This arrangement

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54:05

Google Maps Now Provides Accessibility Information...

Webcology ·

2018/10/25

Google's Gary Illyes said at PubCon last week that Google finds content mostly through links and XML Sitemaps. He said the number one way is through links, crawling links on the web and the number two way is through XML Sitemaps. Google announced it is now rolling out the Google Lens button within Google Image search results. Google Lens, which was introduced in May 2017, is a visual search tool to help people learn more about images and what they are visually looking at.Google has announced

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55:39

Google Ads Test And Facebook Expanding Fact Checking

Webcology ·

2018/09/20

Google seems to be testing an ad format on mobile search where they remove the description section from the ad. The ad copy is removed, the only thing you see are the headlines and URL. This was being tested on mobile in the bottom ad units.Facebook announced it’s expanding fact-checking efforts to review the accuracy of photos and videos. Until now Facebook’s fact-checking efforts have been focused on reviewing articles to reduce the spread of false news. Going forward, all of Facebook’s 27

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55:26

Google Search Console Out Of Beta And Chrome Makes...

Webcology ·

2018/09/13

Google has announced the new Google Search Console is out of beta after being tested for over a year. Over the year, Google has done a full open beta invite to all users and has been migrating features from the old Google Search Console to the new version. Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. Chrome

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57:02

A Search Engine Designed Specifically Around Helping...

Webcology ·

2018/09/06

Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. Chrome 69 introduces performance enhancements as well as changes that will affect how users search. Chrome also introduces opportunities for developers to create interesting user experiences on mobile devices. Google has announced the new Google Search Console is

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53:00

Google Makes Official Announcement, Launches New...

Webcology ·

2018/08/30

Google has officially launched their structured data codelab, which allows you to walk through a step-by-step process to make your own structured data for your web site. Google's codelab walks you through adding several types of structured data to a simple HTML site, including where to place structured data on a site and how to validate it. Google also announced some important changes to how user management and rights work within the Google Search Console. In a pair of tweets Tuesday morning the

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54:54

Migrating From HTTP To HTTPS And Google's New Search...

Webcology ·

2018/08/23

Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should not use other types of redirects, such as 303s or others; you should stick with 301 redirects for these migrations. Google has now added a link to the help document for this new report, saying the new report is “more accurate than the old Links to your site report.” Google felt the need to explain this so people would know that a drop in

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52:57

Google Broad Core Algorithm Update Confirmed

Webcology ·

2018/08/02

Google Confirms Broad Core Algorithm Update: The Facts Advice; Google mobile speed update has no impact on general mobile rankings; Bing Ads rolls out Target CPA Maximize Conversionsbidding strategies.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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64:03

MozCon 2018 : Google Local Intent and Democratization...

Webcology ·

2018/07/26

Davie Davies reports from MozCon 2018, and he speaks with Rob Bucci, the CEO of STAT Search Analytics talks about his presentation on Near me or Far: How Google May Be Deciding Your Local Intent for You annd Jono Alderson, the Mad Scientist at Yoast who spoke on The Democratization of SEO.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:12

Amazon PPC Challenges Google Ads And Google Tests...

Webcology ·

2018/07/19

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets. In

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55:34

The Rise of Artificial Intelligence and SEO

Webcology ·

2018/07/05

Jim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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52:53

Google AdWords and DoubleClick to be rebranded as...

Webcology ·

2018/06/28

Google AdWords and DoubleClick to be rebranded as Google Ads and Google Marketing Platform. Google not punishing keyword stuffing, harshly. Reasons for HTML validation – Roger Monti who seems to be challenging lots of what GG says. Google says they managed to reduce spam links by half in 2017 and that less than 1% of traffic now ends up on spammy pages.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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827 results

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