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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

51:19

214: [ENCORE] How to Find Ideal Clients And Why It’s...

Selling the Couch ·

2019/11/14

Where do your ideal clients hang out? Who are the people and organizations that are serving them? These are questions you should answer as you consider narrowing your focus and attracting your ideal clients. Today’s show dives into the practical steps you can take to accomplish these important goals. Keri Nola is a dear friend who has been on the show before. Keri has branched out of her psychotherapy background to mentor, awaken, and support healers of all kinds through her newly established

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37:50

213: [ENCORE] My Struggles with Chasing the Shiny...

Selling the Couch ·

2019/11/07

Today’s podcast is a solo episode about My Struggle with Chasing the Shiny Objects in Business. I’ve experienced this struggle as I’ve built STC and gone through the challenges of entrepreneurship. My desire is to encourage all of you by being transparent about this issue. You can read the full show notes at www.sellingthecouch.com/session213Mentioned in this episode:Struggling with documentation and progress notes? Meet Upheal. A new AI- powered, HIPPA-compliant platform that creates automated

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24:41

212: Dealing With Depression And Anxiety In Private...

Selling the Couch ·

2019/10/31

Welcome to the final episode of 2019! I try to be intentional about the mindful breaks I take to keep myself refreshed and focus on producing quality content for STC. The plan is for the show to return in January with helpful and informative content for you. Today’s episode is a very personal topic of dealing with depression and anxiety, which has been a lifelong struggle for me. I knew that becoming more public with my practice and the podcast would force me to balance the daily pressures of life

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33:28

211: Building Private Practice Around Religious Abuse...

Selling the Couch ·

2019/10/24

Today’s topic is a new one for the podcast. We’ve never tackled the subject of religious abuse before, even though it pops up in news stories frequently. Building a private practice around working with this population may not be anything you’ve ever imagined, but you’ll hear from someone who is doing it successfully. Connie Baker is a Licensed Professional Counselor in Washington. She’s found her niche in religious abuse recovery. Like many clinicians, Connie came to this field of work because of

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30:04

210: How To Balance Out The Fear Of Public Speaking...

Selling the Couch ·

2019/10/17

Today’s topic is one that brings fear into the hearts of many: giving a presentation. Although many clinicians aspire to speak in front of peers on the topics with which we have the most passion, there is still the immense fear of those public speaking moments. How do we balance out that fear to impart the knowledge we want to give? We’re covering all aspects of this topic on today’s show. Marie Vakakis, LCSW, is a clinician in Australia. She’s here to share some of the things she has learned in her

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35:04

209: Immigration Hardship Evaluations And How To...

Selling the Couch ·

2019/10/10

Today’s show covers a topic that we’ve dealt with before, but I wanted to take a deeper dive into Immigration Hardship Evaluations. Let’s learn more together with today’s guest! Juan Santos is a Licensed Professional Counselor in Greensboro, NC. He’s here to talk about what he has learned about these evaluations and how to conduct, market, and charge for them. Our conversation gets to the real heart of the issue, based on Juan’s experiences in his clinical work. If you’ve been curious about these

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40:31

208: Building Sales Funnel And Email List To Grow...

Selling the Couch ·

2019/10/03

Have you heard much about “sales funnels”? If you have, the phrase might have conjured up visions of slick and slimy marketing schemes that haven’t left you with a positive feeling. Today’s show is all about building a funnel in an ethical way, along with things to think about regarding using funnels to grow your business--without the slick and slimy schemes. Joel Louis is the founder of Integrator and Co., where he focuses on funnel-building with his clients, helping them to grow their businesses

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22:34

207: When Should I Launch A Podcast?: Melvin...

Selling the Couch ·

2019/09/26

Today’s show is a solo episode inspired by a recent roundtable that I led with some local therapists here in the Philadelphia area. A question came up that I’m asked often: “How do I know when I’m ready to launch a podcast?” There is no set time that’s right for everyone, but there are several factors to consider. That’s where today’s discussion takes us. You can read the full show notes at: Session207Mentioned in this episode:We'd LOVE To Partner With You!➡️ Want to launch your online

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35:43

206: The Biggest Factors To Consider Before Setting...

Selling the Couch ·

2019/09/19

Today’s show is full of very practical tips that I hope will be helpful to you. We are talking about the nuances of building a sustainable practice with someone who has a wealth of knowledge. Laura Northrup is a Marriage and Family Therapist in Oakland, CA. She’s here to discuss a wide range of topics, including the biggest factors to consider before setting up a practice in a saturated area. We’ll discuss the most common mistakes new clinicians make when jumping into private practice, how to market

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40:31

205: Daniel Fava: Using Pinterest and Blogging to...

Selling the Couch ·

2019/09/12

Today’s topic is one that I’m excited to share with you. We are discussing using a combination of blogging and Pinterest to explode our website traffic. There is so much for us to learn! Daniel Fava is a previous guest on the show, and he’s become a good friend on whom I rely for input about website strategy and marketing. Many of us, as therapists, wonder how we can use Pinterest more effectively and utilize all that this platform has to offer. Daniel shares with us specific strategies like

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33:39

204: How To Optimize Your Business In Light Of Your...

Selling the Couch ·

2019/09/05

Welcome to a new season of STC! During the time off, I focused on rest, self-care, and family. I also spent time working on the STC Directory, trying to bring improvements that will benefit all of us. Today’s conversation is a relevant topic for every business owner. We’re discussing how to optimize your business in light of your tax situation. Opher Ganel is a previous guest on the show, as he was here last time to talk about setting fees. His wife is a therapist in private practice, so he has

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23:03

203: Melvin Varghese PhD: How I Structure My Days

Selling the Couch ·

2019/07/25

As we wrap up this season, it’s a good time to evaluate where we are in our businesses. I thought it would be good to talk about how I structure my days and weeks to maximize productivity, focus on self-care, and stay intentional about working ON my business and not IN it. As a self-proclaimed productivity nerd, I’ve learned these things through trial and error and trying new things and tweaking them until they work best for me. I hope there are some good ideas here that will work for you! You can

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38:22

202: Why People Struggle With Insomnia And How...

Selling the Couch ·

2019/07/18

How is your sleep? Sleep is a vitally important part of our lives that is often overlooked. We don’t usually think about the ways we cheat ourselves out of good sleep and how the quality of our sleep impacts every part of our day. Today’s show focuses on sleep as it relates to private practitioners and small business owners. Let’s explore how we can improve the quality of our sleep! Dr. Yishan Xu is a licensed psychologist in private practice in Los Altos, CA. She’s an expert on sleep and runs

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34:25

201: Creating A Conference To Share Your Message In...

Selling the Couch ·

2019/07/11

As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show! Mercedes Samudio, LCSW, does a lot of good work around all things related to parenting. She’s written Shame-Proof Parenting and has created The Diversity in Parenting Conference, which explores the diverse ways

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39:35

200: What A Clinician Needs To Have In Place Before...

Selling the Couch ·

2019/07/03

I can’t believe it’s here----Episode 200! I’m thrilled to have made it this far in my journey and to have so many of you along with me. Podcasting has made me more confident as a person and a speaker, and I’m thankful for the ways I’ve grown on this path. Today’s topic is one I’m very passionate about, and you’ve heard it mentioned many times on the show. We’re discussing what a clinician needs to have in place before scaling to multiple income streams. Nicole Liloia, LCSW, practices in New Jersey

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19:22

199: When a Team Member Passes Away: Melvin Varghese,...

Selling the Couch ·

2019/06/27

I never thought I’d have to do an episode like this one, but unfortunate events have brought me face-to-face with reality. One of my team members, Karen, was diagnosed with an aggressive form of cancer earlier this year. Although she was undergoing chemo and radiation, she passed away a few weeks ago. Karen was an important part of the STC team who helped me a lot, especially in handling Facebook ads. The challenge for me has been balancing the grieving process while trying to carry on and pick up

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24:32

198: How We Make Self-care A Regular And Necessary...

Selling the Couch ·

2019/06/20

Today’s topic is one that I’m very passionate about, and I’m finding more and more clinicians who are making lifestyle changes and getting on board with self-care. Specifically, today’s show covers how we make self-care a regular and necessary part of our lifestyle. Lanie Smith is an integrative art therapist who is the perfect person with whom to have this discussion. It’s so easy for clinicians to think of self-care as an afterthought, especially during stressful times, but how do we go about

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33:15

197: How To Survive The Day-To-Day Grind Of Private...

Selling the Couch ·

2019/06/13

Today’s show covers a topic that is very important to clinicians, but it’s one that we don’t often talk about. We’re focusing on how we survive the day-to-day grind of private practice both as clinicians and business owners. I think the best way to face these struggles is to talk about them with colleagues and realize that we aren’t alone in whatever we face. Chris Griffin, LPC, went from solo to a group practice with five clinicians in the Greater Hartford, CT area. Chris joins me for an honest

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33:06

196: The First Online Marketplace Exclusively For...

Selling the Couch ·

2019/06/06

Today’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for! Katie Englert has a group practice in Paducah, Kentucky, and fills her time with counseling, consulting, and public speaking. Today’s show focuses on her newest endeavor, Practikat, which came

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23:53

195: Leadership and Private Practice

Selling the Couch ·

2019/05/30

In today’s solo episode, I’m sharing a book that has stood out in my life and might be helpful to you. Reading books about leadership and business is a cost-effective way to expand my knowledge and improve myself. I’ve set monthly reading goals for myself, and my Audible subscription has been a huge help in reaching those goals. See the Resources section for a link to give Audible a try. This book that I’ve read several times and is the topic of today’s discussion is The 21 Irrefutable Laws of

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397 results

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