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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

70:50

Mumbrellacast: Coles' Little Shop Returns, Instagram...

Mumbrellacast ·

2019/07/18

Coles' Little Shop collectables campaign is back this year, bringing with it its single-use plastic, disposable packaging, trading frenzy and massive profits. Under the leadership of new CMO Lisa Ronson, the team asks if Coles was right to bring back the successful yet controversial campaign, or if they would have been crazy not to? It [...] The post Mumbrellacast: Coles' Little Shop returns, Instagram hides your likes, and SCA's Brian Gallagher on Boomtown appeared first on Mumbrella.

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58:16

Mumbrellacast: 2Day FM In Trouble Again, SCA...

Mumbrellacast ·

2019/07/11

On this week's Mumbrellacast the team talk radio after GFK's fourth ratings survey for the year was released. The embattled Sydney 2Day FM breakfast team of Ed Kavalee, Grant Denyer and Ash London dropped to a 3.1% audience share. Senior media reporter Hannah Blackiston asks editor Vivienne Kelly a loaded question: Is Grant Denyer ratings [...] The post Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies appeared first on Mumbrella.

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64:28

Mumbrellacast: Christian O'Connell On Transitioning...

Mumbrellacast ·

2019/07/04

On this week's Mumbrellacast, Tim Burrowes sits down with Gold 104.3 Melbourne breakfast radio host Christian O'Connell to discuss his move from national radio in the United Kingdom to one of Australia's most competitive markets. They chat about finding a new audience in Melbourne, creating content when you know nothing about AFL, and the 'arranged [...] The post Mumbrellacast: Christian O'Connell on transitioning to Aussie radio. Plus did Gleeson break the Logies? And missing out on the Barty

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64:07

Mumbrellacast: Should We Allow Anonymous Comments?...

Mumbrellacast ·

2019/06/27

Our news topics bleed into each other in this week's episode of the Mumbrellacast. There's talk of defamation law in the Dylan Voller case, leading to media bosses demanding defamation law reform at their National Press Club appearance. News Corp boss Michael Miller, who appeared on the Press Club panel, chimed in with his support [...] The post Mumbrellacast: Should we allow anonymous comments? Plus defamation law (reform), Go Fund Me and BWS' branding moves, and Ten's Beverley McGarvey appeared

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32:56

Mumbrellacast: Mark Coad On Ditching The Pitch,...

Mumbrellacast ·

2019/06/20

In this week's Mumbrellacast PHD CEO Mark Coad joins us in the studio to discuss whether he's ready to sign up to #ditchthepitch, what it takes to say no to a pitch, deteriorating payment terms, and why 'culture', often a muddy, hard-to-pin-down beast, starts at the top. Coad stuck around to also unpack the week's news, [...] The post Mumbrellacast: Mark Coad on ditching the pitch, saying 'no', and why agency culture is everything appeared first on Mumbrella.

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71:07

Mumbrellacast: On-stage With Hugh Marks, A Logie For...

Mumbrellacast ·

2019/06/13

This week, we bring you a special Mumbrellacast featuring the full-length Hugh Marks interview from Mumbrella360 (26:31). If you couldn't make it to the session with Nine's CEO in person, consider this a second chance. Marks discusses the future of content on Stan, cuts from the newsroom floor, and what staff really think of him. [...] The post Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings appeared first on Mumbrella.

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46:41

Mumbrellacast Special: Naked Reunion - Mat Baxter,...

Mumbrellacast ·

2019/06/06

Mat Baxter. Mike Wilson. Adam Ferrier. Three adlanders who turned the media agency landscape in Australia on its head at the helm of Naked. Naked made headlines. Made careers. Made a difference. Made an impact. And now, in this special episode of the Mumbrellacast, recorded live at Mumbrella360, the three founders reunite to talk about [...] The post Mumbrellacast special: Naked reunion - Mat Baxter, Adam Ferrier and Mike Wilson appeared first on Mumbrella.

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43:41

Mumbrellacast: Max Markson On Controversial...

Mumbrellacast ·

2019/05/30

This week, the Mumbrellacast team was joined in the studio by Mr Fame himself, Max Markson. He spoke about his high-profile client list, the Instagram influencer market, and who he would never work for. Markson stayed in the studio to tackle some of the big news topics of the week, including two controversial ad campaigns: [...] The post Mumbrellacast: Max Markson on controversial campaigns, who he would never work for, and high-profile clients appeared first on Mumbrella.

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45:21

Mumbrellacast: MCN Boss Mark Frain Discusses...

Mumbrellacast ·

2019/05/23

This week, the team is talking everything television on the Mumbrellacast, and not just because they haven't recovered from the Game of Thrones finale. MCN boss Mark Frain joins them in the studio to talk about the how the business is overcoming a challenging advertising landscape, the reputational issues facing Sky News and the potential [...] The post Mumbrellacast: MCN boss Mark Frain discusses subscription TV after Game of Thrones and MCN's plans for growth appeared first on Mumbrella.

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54:24

Mumbrellacast: The End Of Naked, CHEP Recruits Ben...

Mumbrellacast ·

2019/05/16

It was a big week for agency news: CHE Proximity appointed PwC's Ben Shepherd as chief media officer and Naked merged with BMF. Senior content journalist Abigail Dawson returned to the Mumbrellacast to chat about if the Naked news was a surprise and what all of this means for the creative landscape. In television Lego [...] The post Mumbrellacast: The end of Naked, CHEP recruits Ben Shepherd and harassment at adland awards nights appeared first on Mumbrella.

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43:06

Mumbrellacast: Bill Shorten Takes On News Corp, Rugby...

Mumbrellacast ·

2019/05/09

This week on the Mumbrellacast, Bill Shorten has taken aim at The Daily Telegraph, and the team discusses whether this is bold, brave or just plain silly. Also on the topic of News Corp, its joint venture with Nine, Your Money, has officially come to a complete end three weeks after Mumbrellacast discussed the closure [...] The post Mumbrellacast: Bill Shorten takes on News Corp, Rugby AU's brand post Folau, and Spinach's Ben Willee appeared first on Mumbrella.

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45:49

Mumbrellacast Special: Live From Audioland With...

Mumbrellacast ·

2019/05/02

The Mumbrellacast is 50. In this special episode, live from the Audioland conference, HT&E's CEO Ciaran Davis joins us to talk all things radio ratings, the future of the Australian Radio Network (ARN), and why nobody has been able to topple Kyle and Jackie O in the FM battle in Sydney. Plus there's a curveball [...] The post Mumbrellacast special: Live from Audioland with Ciaran Davis, plus Game of Thrones' Isaac Hempstead Wright appeared first on Mumbrella.

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53:31

Mumbrellacast: Do Adland Recruiters Have A Woman...

Mumbrellacast ·

2019/04/18

This week on the Mumbrellacast, the team ponders whether recruiters are to blame for the issues recent mothers face in attempting to return to adland, and theorises about the possibilities - and perils - of Australia's free-to-air networks coming together to fight the Netflix beast. There's also some debate about the significance of News Corp [...] The post Mumbrellacast: Do adland recruiters have a woman problem? Plus the BVOD dilemma, and Ladbible in Oz appeared first on Mumbrella.

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41:45

Mumbrellacast: Life After MAFS, Pedestrian Founders...

Mumbrellacast ·

2019/04/11

What does the TV landscape look like now that Married at First Sight is finally over? Can Ten win back some audience share? Can Pedestrian maintain its voice with the founders exiting? Will WPP be able to reach gender parity by 2021? What's going on at Domain? All these questions and more are discussed and [...] The post Mumbrellacast: Life after MAFS, Pedestrian founders depart, plus IAB's Gai Le Roy appeared first on Mumbrella.

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37:49

Mumbrellacast: Accenture Buys Droga5, Adland's...

Mumbrellacast ·

2019/04/04

On this week's Mumbrellacast, we cast our minds back to a time two decades ago, when Nick Mercer and David Bell were planning the launch of their shiny new customer experience agency (18:19). They named it Mercerbell. In the news chat, we discuss Accenture's next creative acquisition in the form of Droga5, give our take [...] The post Mumbrellacast: Accenture buys Droga5, adland's pregnancy problem; Meet Mercer and Bell appeared first on Mumbrella.

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30:08

Mumbrellacast: Get Off In Thailand Ad Banned, DDB...

Mumbrellacast ·

2019/03/28

In this week's Mumbrellacast, the team unpacks Air Asia's unfortunate Get Off In Thailand ad, New Zealand's call to ban Facebook Live, and DDB's new branding. Plus, Paul chats to Free TV CEO Bridget Fair about (among other things) the potential for more media mergers ahead, the younger generation switching to Netflix, and... Ghandi. In [...] The post Mumbrellacast: Get Off In Thailand ad banned, DDB rebrands, Nine shakes up sales appeared first on Mumbrella.

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51:01

Mumbrellacast: Speed's Ian Perrin On The Importance...

Mumbrellacast ·

2019/03/21

On this week's Mumbrellacast, Speed's Ian Perrin chats to us about slow-moving media agencies, the history of Naked, and the importance of stuffing up (25:48). In this week's news chat, we cover the broadcast of the Christchurch terrorist attack, which is currently being investigated by ACMA. Plus, we dig into Woolies' new stand-alone media business [...] The post Mumbrellacast: Speed's Ian Perrin on the importance of stuffing up appeared first on Mumbrella.

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42:07

Mumbrellacast: Jones Stays Put, Wicked Campers...

Mumbrellacast ·

2019/03/14

In this week's Mumbrellacast, the team tackle the Alan Jones rumour mill in an attempt to uncover what's really happening at Macquarie Media. There's also the wrapping up of the Boss trademark dispute between Ten and Nine, the Federal government making a move on Wicked Campers and Ten winning the Rugby World Cup broadcasting rights. [...] The post Mumbrellacast: Jones stays put, Wicked Campers attacked, plus the DDB team joins us appeared first on Mumbrella.

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45:32

Mumbrellacast: Ex-McCann CEO Ben Lilley On The...

Mumbrellacast ·

2019/03/07

In this week's Mumbrellacast, we chat to ex-McCann CEO and SMART founder Ben Lilley (21:34) on founding a business with no experience running one, why the young Ben was difficult to manage, and the problem with big agencies. We also delve into the details behind the merger between Publicis Group's Spark Foundry and Blue 449. In [...] The post Mumbrellacast: Ex-McCann CEO Ben Lilley on the problem with big agencies appeared first on Mumbrella.

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55:56

Mumbrellacast: ABC Picks Ita, Ten's Changing Rooms...

Mumbrellacast ·

2019/02/28

On this week's Mumbrellacast, we discuss the government's decision to appoint Ita Buttrose as ABC chair, and attempt to figure out where things went wrong for Ten's Changing Rooms. Plus, we break down this week's major analysis of five years' worth of radio data, including average and cumulative audiences. Zoe tells us how - and [...] The post Mumbrellacast: ABC picks Ita, Ten's Changing Rooms flop, plus Pure Profile's Nic Jones appeared first on Mumbrella.

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391 results

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