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PODCAST

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

business marketing

All Episodes

00:48:24

Marketing In a Time of Crisis

Social Media Marketing Podcast ·

2020/03/25

Many businesses are facing a time of great uncertainty, as are we at Social Media Examiner. In this special episode, I share a number of useful resources we've put together to help you. FB Live w Joel Black facebook.com/stelzner/posts/10158464296858756 FB Live w Marcus Sheridan facebook.com/stelzner/posts/10158468169318756 Marketing In Times of Uncertainty: Tips from Top Marketing Pros socialmediaexaminer.com/crisis Showing Up In a Time of Uncertainty

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00:50:54

Successful Facebook Ads on a Small Budget

Social Media Marketing Podcast ·

2020/03/20

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club Learn more about Tara Zirker: www.successfuladsclub.com Show notes: socialmediaexaminer.com/398

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00:49:17

Instagram Strategy: Growing Your Followers and Business

Social Media Marketing Podcast ·

2020/03/13

Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches. Learn more about Jeffrey Shaw: www.vanessalau.co Show notes: socialmediaexaminer.com/397 Review the show: socialmediaexaminer.com/apple

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00:44:25

How to Persuade: The Science Marketers Need to Know

Social Media Marketing Podcast ·

2020/03/06

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. More on Jonah Berger: jonahberger.com Show notes: socialmediaexaminer.com/396 Review the show: socialmediaexaminer.com/apple

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00:48:24

How to Rethink Your Way to Business Growth

Social Media Marketing Podcast ·

2020/02/28

Do you want to grow your business? Is it time to rethink the way you market and deliver experiences? To explore how to grow your business via innovation, I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney. Learn more about Duncan Wardle: duncanwardle.com Show notes: socialmediaexaminer.com/395 Review the show: socialmediaexaminer.com/apple

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00:45:38

Messaging Matters: How to Attract Your Ideal Customers

Social Media Marketing Podcast ·

2020/02/21

Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers. Learn more about Jeffrey Shaw: www.jeffreyshaw.com Show notes: socialmediaexaminer.com/394 Review the show: socialmediaexaminer.com/apple

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00:42:47

YouTube Stories: Success Tips From a Top YouTuber

Social Media Marketing Podcast ·

2020/02/14

Want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YT Stories and the Community tab, I interview Evan Carmichael, a successful YouTuber with over 2 million subscribers and 300 million video views. More on Evan Carmichael: evancarmichael.com Show notes: socialmediaexaminer.com/393 Review the show: socialmediaexaminer.com/apple

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00:45:53

Developing Loyal Fans: The Future of Marketing

Social Media Marketing Podcast ·

2020/02/07

Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, I interview David Meerman Scott. David is a marketer, speaker, and best-selling author. Learn more about David Meerman Scott: www.davidmeermanscott.com Show notes: socialmediaexaminer.com/392 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info

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00:46:01

Social Media Content Strategy: How to Respond to a...

Social Media Marketing Podcast ·

2020/01/31

Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer. Jay is a marketing and customer experience strategist. Learn more about Jay Baer: www.jaybaer.com Show notes: socialmediaexaminer.com/391 Review the show: socialmediaexaminer.com/apple

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00:41:28

Social Media ROI: How to Measure Your Social Marketing

Social Media Marketing Podcast ·

2020/01/24

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. Learn more about Christopher Penn: www.christopherspenn.com Show notes: socialmediaexaminer.com/390 Review the show: socialmediaexaminer.com/apple

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00:43:51

Creating Engaging Video Content That Spurs an...

Social Media Marketing Podcast ·

2020/01/17

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer. Learn more about Ezra Firestone: smartmarketer.com Show notes: socialmediaexaminer.com/389 Review the show: socialmediaexaminer.com/apple

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00:48:38

YouTube Trends: What Marketers Need to Know

Social Media Marketing Podcast ·

2020/01/10

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. Learn more about Sean Cannell: www.seancannell.com Show notes: socialmediaexaminer.com/388 Review the show: socialmediaexaminer.com/apple

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00:43:05

Instagram Stories Ads: What Marketers Need to Know

Social Media Marketing Podcast ·

2020/01/03

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. Learn more about Susan Wenograd: susanwenograd.com Show notes: socialmediaexaminer.com/387 Review the show: socialmediaexaminer.com/apple

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00:42:49

Creating Stories That Stick: How Marketers Can Win...

Social Media Marketing Podcast ·

2019/12/27

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Learn more about Kindra Hall: kindrahall.com Show notes: socialmediaexaminer.com/386 Review the show: socialmediaexaminer.com/apple

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00:42:48

Neuroscience and Marketing: How People Make Decisions

Social Media Marketing Podcast ·

2019/12/20

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost. Tracy is a neuroscience marketing expert. Learn more about Tracy Trost: targetedcontentmarketing.com Show notes: socialmediaexaminer.com/385 Review the show: socialmediaexaminer.com/apple

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00:44:46

Writing Facebook Ad Copy That Converts

Social Media Marketing Podcast ·

2019/12/13

Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. More about Molly Pittman: digitalmarketer.com/podcast/perpetual-traffic Show notes: socialmediaexaminer.com/384 Review the show: socialmediaexaminer.com/apple

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00:46:05

Facebook Ad Trends: What Marketers Need to Know

Social Media Marketing Podcast ·

2019/12/06

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Learn more about Rick Mulready: rickmulready.com Show notes: socialmediaexaminer.com/383 Review the show: socialmediaexaminer.com/apple

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00:48:54

How to Use Instagram to Generate Organic Leads

Social Media Marketing Podcast ·

2019/11/29

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Learn more about Jenn Herman: www.jennstrends.com Show notes: socialmediaexaminer.com/382 Review the show: socialmediaexaminer.com/apple

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00:49:53

Magical Words That Sell: How to Build Trust in Your...

Social Media Marketing Podcast ·

2019/11/22

Do your marketing messages make you trustworthy? Are you using the right words and phrases? To explore how words can build trust with customers, I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. Learn more about Marcus Sheridan: marcussheridan.com Show notes: socialmediaexaminer.com/381 Review the show: socialmediaexaminer.com/apple

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00:48:30

Facebook Ads Strategy: A New Approach for a...

Social Media Marketing Podcast ·

2019/11/15

Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. Learn more about Nicholas Kusmich: nicholaskusmich.com Show notes: socialmediaexaminer.com/380 Review the show: socialmediaexaminer.com/apple

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389 results

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