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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

36:52

Priscilla and Will Leach Tackle Difficult Decisions

Ponderings from the Perch ·

2018/11/02

Regular or decaf coffee? Aisle or window seat? Fries or tots…or curly fries? For most of us, these are just a few of the hundreds of decisions we make every day without conducting a cost-benefit analysis. We make these choices intuitively, using some magical portion of our brain/consciousness that’s able to just *snap* make decisions immediately. In this episode, Priscilla talks with Will Leach, founder of Trigger Point Design, a leading behavioral research and design consultancy. Trigger Point

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13:09

Flock Stars WIRe Miniseries: Meet Sima Vasa

Ponderings from the Perch ·

2018/10/26

"We're in a place of data-explosion. People know that they have access to so much data now and they're embracing that change." Serial entrepreneur, Sima Vasa, is not an exemption. She's making waves in the market research industry by embracing new technology and encouraging MR execs to be more than just experts in data. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Sima Vasa of Infinity Squared Ventures and host of the Data Gurus podcast. "I've had a pretty varied

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38:13

Priscilla and Matt Koenig Hack into the Mainframe

Ponderings from the Perch ·

2018/10/17

Grappling hooks? Check. Ski masks? Affirmative. Lookout van in the parking lot? Yep! Get ready, because in this episode, Priscilla and Matt Koenig, Owner and Chief Developer at MK Web Development, are hacking into the mainframe of web development knowledge. In this heretofore uncompromised maximum security vault of information, questions are everywhere, and answers are like unto shadows. Priscilla and Matt get straight to the heart of things, answering tough questions like: Why the heck is my site

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22:35

Flock Stars WIRe Miniseries: Meet Katrina Noelle

Ponderings from the Perch ·

2018/10/12

What does it mean to be in the front seat of a female-driven market research company? In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Katrina Noelle of KNow Research and Scoot Insights. “We landed on ‘female-driven’ because that is who is behind the wheel of our team. It’s come out of a personal history, for me, of endorsing and supporting women in the research industry because that’s how I’ve ended up where I am.” Katrina Noelle is a self-proclaimed “time-zone agnostic” and

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56:39

Priscilla and Ashley Talk Turkey, Robots and Blogging

Ponderings from the Perch ·

2018/10/08

“To blog or not to blog?” A question you’ve probably asked yourself a time or two as a business owner. So what’s the answer? In this episode of the Little Bird Marketing company podcast, Momma Bird - Priscilla McKinney and Content Marketing Specialist - Ashley Le Blanc explore the benefits and complexity of blogging. “Blogging - it's been around for a while now and seems like it might just be something that anyone can do, but we're here to say, maybe not everyone should be doing it, and if you are

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25:46

Flock Stars WIRe Miniseries: Meet Kristin Luck

Ponderings from the Perch ·

2018/09/28

Welcome to Flock Stars! These bite-size episodes feature the movers and shakers in marketing, advertising and surrounding industries. Our first season is all about Women In Research and each minisode will feature an inspiring woman who attended the 2018 WIRexec Leadership Summit. In this first episode, Priscilla McKinney interviews Kristin Luck– Ponderings from the Perch vet, supporter of women and Founder of WIRe. “There’s so much direction in what we need to change to be successful, versus really

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37:13

Priscilla Gets Selfish with Sarah Marshank

Ponderings from the Perch ·

2018/09/21

When’s the last time you practiced the art of being selfish? Before you tell on us for using the “s-word,” let us explain. We’re talking about carving out time for self-exploration and inquiry. This week on the Little Bird Marketing company podcast, we brought in an expert on the journey to finding your authentic self. In this episode of Ponderings from the Perch, Priscilla McKinney is joined by Sarah Marshank - entrepreneur and author. Sarah started Selfistry, a comprehensive integrative

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61:17

Priscilla Turns 100 in Podcast Years

Ponderings from the Perch ·

2018/09/07

She’s done it– Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, has turned 100 (in podcast years). To celebrate, she’s teamed up with friend and co-host Dan Leadbetter for a special show! This episode is packed full of throwbacks, true stories, entrepreneurial insights and guest appearances. “I still remember all of those milestones. As the company progresses and you bring new people on, it’s important to tell the story– as it was.” Making it to episode 100 wouldn’t be possible

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31:28

Priscilla and Deirdre Breakenridge Cast a Wide Net

Ponderings from the Perch ·

2018/08/24

We all know the saying, “teamwork makes the dream work,” but in this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove that networking can be one of the most valuable tools for your business. Sharing in their love of communication, marketing and podcasting, Deirdre and Priscilla share their biggest networking successes and the mediums that facilitated them. Each using their podcast as their vessel, these two marketing

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31:04

Priscilla Beats the Persona Drum

Ponderings from the Perch ·

2018/08/10

Is your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas. “Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.” Throughout the episode, Priscilla

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32:33

Priscilla and Maribeth Kuzmeski are Total Podcast Nerds

Ponderings from the Perch ·

2018/07/27

In this episode of Ponderings from the Perch, Priscilla McKinney teams up with her podcast sister– Maribeth Kuzmeski of the Female Insight Zone podcast and Red Zone Marketing. Throughout the episode, the two share insights from their experiences as entrepreneurs, marketers and podcast hosts. Maybe you're a podcaster looking to take your craft to the next level, or maybe you're just an avid listener who appreciates the nuances of the medium... either way, you're in for a treat as Maribeth shares the

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33:38

Priscilla Gets a New Pony

Ponderings from the Perch ·

2018/07/13

With all of the headlines about Facebook’s privacy policy and algorithm changes, you’ve probably been left scratching your head and asking questions like: How is my Facebook feed going to change? How do I get more interactions on my Facebook business page? Why did Mark Zuckerberg have to testify before Congress? And why doesn’t he ever blink? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, is back with Dan Leadbetter. Join them as they

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34:43

Priscilla is Not Michael Scott

Ponderings from the Perch ·

2018/06/29

If The Office taught us anything, it’s that managing people is harder than it looks. From creating an enjoyable work environment to fostering creativity and innovation, being a good boss takes practice, intention and a little bit of skill. While Priscilla is definitely not Michael Scott, in this episode of Ponderings from the Perch, she reveals which fictional boss she identifies with most. Tune-in as Priscilla answers questions about leadership styles, creating stellar office culture and supporting

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31:05

Priscilla and Dana Hit the (Green) Books

Ponderings from the Perch ·

2018/06/15

If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinneyinterviews Dana Stanley– Director of Operations at GreenBook. Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online

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26:43

Priscilla Gets Grilled by Beck on "Take Your Kid to...

Ponderings from the Perch ·

2018/05/18

In observation of National Take Your Kid To Work Day, Priscilla and Beck McKinney co-host a special edition of Ponderings from the Perch. In doing so, they learn more about each other, and verily, more about themselves in the process. Beck has prepared a special pop quiz full of insightful questions for Priscilla about entrepreneurship, motivators, goals, and the importance of the silence during the Masters. Priscilla turns the tables back on Beck to find out why he thinks the office is slightly

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34:06

Priscilla Gets Radical with Thought Leadership Theory

Ponderings from the Perch ·

2018/04/06

What happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter explore the different roles of thought leaders. After getting asked the same question at numerous speaking engagements, Priscilla honed in on the topic of thought leadership. Whether they acknowledge it or not, Priscilla explains, “Companies are built around thought leadership.” Identifying and amplifying

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48:47

Priscilla and Simon Dunn are "Really, Really Keen"

Ponderings from the Perch ·

2018/03/16

Join a fun-filled podcast with design wiz Simon Dunn, from Keen As Mustard Marketing, as he and Priscilla discuss holistic marketing strategy methods, data visualization, and the importance of industry networking. Simon, with Keen as Mustard, has been finding new ways for agencies to understand research and insights for the past ten years, with an indisputable understanding of the complexities of the field. “You don’t just do a new brand, or launch a new website, sit back and wait for the work to

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34:40

Priscilla and Kathrin O'Sullivan Move a Giant Ship

Ponderings from the Perch ·

2018/03/02

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kathrin O'Sullivan, organizational development consultant, facilitator, executive coach, and extraordinary public speaker. O'Sullivan is a twelve-year veteran of Google, where she most recently served as Leadership Development Manager, and has studied with some of the most distinguished thought leaders in her field. Priscilla and Kathrin discuss the complexities of effecting change through coaching in an

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38:14

Priscilla and Fritz Grutzner Slay the Brand Dragon

Ponderings from the Perch ·

2018/02/16

In this episode, Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing chats with Fritz Grutzner, founder and President of Brandgarten. As a brand strategy consultant with 30 years of brand-building experience for Fortune 500s and non-profits in the U.S. and abroad, he shares his insights about how emotion drives behavior. His superpower involves identifying emotional insights and drivers of brand choice, helping organizations discover their most compelling, authentic brand story and

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36:12

Priscilla Reviews Lifestyle Blogging with Kyle...

Ponderings from the Perch ·

2018/02/02

Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kyle Drenon, Director of Marketing at Murney Associates in Springfield, MO. After attending Mozcon 4 years ago, he details his slightly-Jerry Maguire story about how he came back to his job ready to take his company's marketing a new direction. Find out what happened next to bring this man, this myth, this Springfield, MO lifestyle guru to leading a small but mighty team

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426 results

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