PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

Newbie Copywriter Payday Formula, with Jesse Moskel

Copywriters Podcast ·

2020/03/02

Our guest today was featured on the National Geographic channel last week for something no one would want to be seen for: The show “Locked Up Abroad.” The episode is about the time Jesse spent in prison in Thailand, and how copywriting helped him cut, oh, 20 years off his sentence. And he turned his life around after he came back to the USA. Actually, that’s not the most important thing about copywriting Jesse’s going to share today. He made a discovery at an AWAI meeting that I’ve never heard

Wisdom from Aesop Glim

Copywriters Podcast ·

2020/02/24

We’ve got another episode today in our Old Masters series. New York City, 1892: An advertising man named George P. Rowell starts a weekly advertising journal called Printer’s Ink. Decades later, another man, George Laflin Miller, started writing a column for Printer’s Inc., under the pen name “Aesop Glim.” In the 1940s and 1950s, Aesop Glim’s column was the Copywriters Podcast of the time, as best I can tell. I couldn’t find out much more than that about Mr. Glim, also known as Mr. Miller. But I

Copywriting Life Lessons with Doberman Dan

Copywriters Podcast ·

2020/02/17

Our special guest today, Doberman Dan, has been a direct-response copywriter and serial entrepreneur for 33 years. He’s started four of his own nutritional supplement business, and sold three of them. As a copywriter, he specializes in the health, fitness and bodybuilding markets. But he’s written in many other markets as well. Our special guest today, Doberman Dan, has been a direct-response copywriter and serial entrepreneur for 33 years. He’s started four of his own nutritional supplement

Copywriter Story Secrets

Copywriters Podcast ·

2020/02/10

One of my best-performing sales letters took three months to write. A big part of the time it took to write it had little to do with the headline or the rest of the copy. The letter crushed it. Literally. We broke the server the first day. This was for a small company and total sales were over $1 million on their mentoring program I had written the sales letter for. To prepare for that letter, I sought out stories from people in the marketplace who would end up being prospects and customers for

Pitchman Secrets with Legendary Copywriter David Deutsch

Copywriters Podcast ·

2020/02/03

In the offices of the most successful direct marketers in the world, when a promo isn’t making the money it should, you’ll hear most people speak these three words: “Call David Deutsch.” Because he’s the guy who can fix it. And, he’s our guest today. David’s promo’s have come close to pulling in $1 billion in sales. He’s written for Agora and the company formerly known as Boardroom (it’s now called Bottom Line Publications). David works with copy teams in the U.S. and around the world. He’s the

John Caples Copywriting Secrets

Copywriters Podcast ·

2020/01/27

John Caples is best known as a pioneer and master practitioner of testing copy, but he was also a brilliant copywriter. His first year writing copy, he wrote an ad with the headline “They Laughed When I Sat Down At The Piano… But When I Began To Play…” which is famous to this day. He taught copywriting at Columbia Business School in New York. Caples is truly an old master, and that’s why we’re including him in our Old Masters Series. His book “Tested Advertising Methods” has so much value for

Powerful Takeaways From Scientific Advertising

Copywriters Podcast ·

2020/01/20

When I first started learning how to write copy, everybody told me “read Scientific Advertising.” It’s a book written at the beginning of the 20th century, over 100 years ago, by Claude Hopkins, who many consider the father of direct-response copywriting. I did read the book. I read it again. In fact, I read it 15 times. For today’s show, I reviewed it. This is part of our Old Masters series. I pulled out five powerful takeaways and we’re going to talk about them and how they apply to copywriting

Maxwell Sackheim’s Magic List - 2

Copywriters Podcast ·

2020/01/13

Today we return to our new series called “Old Masters,” and we’re going to look at another list from Maxwell Sackheim’s book, “My First 65 Years In Advertising.” Sackheim started in direct mail in 1906. In 1927 he was a co-founder of a highly successful direct-mail business, The Book-of-the-Month Club. He wrote a very famous ad with the headline, “Do You Make These Mistakes In English?”, which ran for 40 years and was always profitable. The list we’re going over today is called “Seven Deadly

Maxwell Sackheim’s Magic List - 1

Copywriters Podcast ·

2020/01/06

Today we’re starting a new series called “Old Masters,” where we find wisdom from some of the Founding Fathers of copywriting and see how we can apply them today. On this show, we’re going to look at a list from Maxwell Sackheim’s book, “My First 65 Years In Advertising.” Sackheim started in direct mail in 1906. In 1927 he was a co-founder of a highly successful direct-mail business, The Book-of-the-Month Club. He wrote a very famous ad with the headline, “Do You Make These Mistakes In English?”,

Billionaire Business Secrets

Copywriters Podcast ·

2019/12/30

Sara’s dad was a lawyer. After she finished college, she wanted to go law school, but her Legal SAT scores weren’t good enough. So she tried stand-up comedy, but that didn’t catch fire. So, she became a billionaire instead. The youngest woman billionaire ever, according to Forbes magazine in 2009. A few weeks ago, I saw that Sara Blakely, founder of Spanx, had a class on entrepreneurship up on MasterClass.com. I was curious and so I watched a few sessions. Not only was it the best program on

An Info-Products Pro Tells All, With Richard Miller

Copywriters Podcast ·

2019/12/23

Our guest today really gets around. Richard Miller is founder of Mission Control Studios in Phoenix. Have you ever heard of David DeAngelo and a product called Double Your Dating? David’s real name is Eben Pagan, and Richard helped him with every seminar and info-product. In the copywriting space, Richard’s worked with me and helped John Carlton with all the video in version 2.0 of the Simple Writing System. Richard has a vast array of experience in the world of seminars, video, and info-products

Getting Paid a Percentage

Copywriters Podcast ·

2019/12/16

In the opening of the movie “Echo In the Canyon,” the late Tom Petty is showing Bob Dylan’s son, Jakob, a Rickenbacker 12-string electric guitar. He plays about six chords, stops, and says, “You can’t afford the rest.” And laughs. What’s underneath the joke is: They’re making a movie, and if he went much further, under music industry rules, the movie-makers would have to pay a large royalty for whatever song Petty was playing if it went on long enough. It’s definitely a joke because there are

Mastermind Groups: The Inside Story

Copywriters Podcast ·

2019/12/09

Our guest today comes to us through the magic of the Internet from Galicia, Spain — and he knows a lot about mastermind groups. Whether you know what a mastermind group is or not, you’ll know more about that today. And I think you’ll quickly see why they’re important for direct response copywriters and direct response business owners. Stan is the organizer and co-host of the Platinum Mastermind Group with John Carlton, the legendary copywriter who was on this show a couple of months ago. But

Adventures in Empathy

Copywriters Podcast ·

2019/12/02

On the podcast Masters of Scale, LinkedIn founder Reid Hoffman interviewed Brian Chesky, CEO of Airbnb. Chesky tells of advice he got 10 years ago, when the company barely had any customers at all. He got the advice from one of the wisest men in Silicon Valley, Paul Graham of Y Combinator. The advice was simple, but powerful: “Get to know your customers by one.” Brian Chesky and his Airbnb co-founders followed the advice. He remembers, “I’d just spend time with them, and I’m like, What if I

Copywriting for Consistent Cash Flow

Copywriters Podcast ·

2019/11/25

Our guest today Adam Bensman is both state-of-the-art and very old-school. Let’s start with the old-school part: Adam started out as a door-to-door salesman. I call that “old school” because, well, first, I did that once. So did Gary Halbert. And nearly every experienced, successful copywriter I know says that the best possible training you can get for direct-response copywriting is face-to-face sales. Adam has risen to the heights of the business world. He’s been COO of a multi-million dollar

The 3 Temptations of Copywriting

Copywriters Podcast ·

2019/11/18

The famous investor Warren Buffett is famous for saying that when it comes to investing, he has two rules: 1) Never lose money. 2) See rule #1 To be sure, Warren Buffett hasn’t ALWAYS been able to follow these rules. Because, of course, he is an investor and some things are beyond his control. His insurance company General Re lost $2.4 billion after the attacks on 9-11. Even so, his overall company reported a profit for 2001, though much smaller than the profit from the year before. Now

Ethical Copywriting with Matt Rizvi

Copywriters Podcast ·

2019/11/11

Direct response copywriter Matt Rizvi has worked with famous people known for being strong independent thinkers who focus on the power of the individual. People like Dr. Ron Paul, the congressman from Texas; best-selling author and financial guru Pamela Yellen; and investment analyst Porter Stansberry. Matt’s sold millions with his copy. He’s the founder of DailyCopywriter.com and the DailyCopywriter podcast. Where I was a guest myself. While I was getting ready to be his show, I noticed on his

John Carlton: A Master Speaks About Copywriting, Part 2

Copywriters Podcast ·

2019/11/04

Legendary copywriter and teacher John Carlton returns from last week. Thousands of copywriters and entrepreneurs have learned from Carlton. He still gets royalty checks every month for ads he wrote decades ago. And if you pull him away from writing copy, he plays a mean electric guitar. Carlton agreed to come back because he had more to tell us than we could fit into one show. I’m proud to call him my friend and to have partnered with him on more things than we have time to mention in these show

John Carlton: A Master Speaks About Copywriting

Copywriters Podcast ·

2019/10/28

Our guest today is John Carlton. In case you don’t know who he is, maybe you haven’t been paying attention. But you definitely should. John has been a force of nature in copywriting and copywriting education for decades. He was Gary Halbert’s business partner. He worked in Jay Abraham’s office. He’s one of the few people allowed to speak on Dan Kennedy’s stage. I met Carlton at the Gary Halbert Hurricane Andrew Seminar in the early 90s. About 15 years later we did our first seminar together, and

Subject Matter Expert In A Hurry

Copywriters Podcast ·

2019/10/21

When I was but a wee lad, not even 40 years old yet, I worked in the Chicago News Bureau of McGraw-Hill as a correspondent for a number of niche business magazines. One of my most important clients was Engineering News Record, or ENR for short. Now this was an interesting challenge, since I had trouble screwing a nut on a bolt. And I’d never taken an engineering course in my life. I had to get up to speed super quickly on a whole range of things, to write about concrete, rebar, sheer forces,

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Copywriters Podcast

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