x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

We did a poll on content research and here are the...

The Content Cocktail Hour ·

2021/06/21

In the midst of gathering information before The Juice’s launch, Brett posted a four question poll about research habits for fellow B2B marketers to answer. Jonathan and Brett discuss the poll results, the fact that 76% of respondents said their go-to place to research is Google, and how The Juice will be a better place for marketers to find answers and a community. 0:00 Intro 0:55 Conversation with JG 3:00 Research4:25 Four poll questions 8:25 Where are marketers gather information 12:05

en

0:00

Product-Led Content Marketing with Dr. Fio Dossetto...

The Content Cocktail Hour ·

2021/06/18

Dr. Fio Dossetto is the Editor in Chief of contentfolks, a newsletter for editors and content marketers, the Content Marketing Manager at Aula, and the previous Senior Editor at Hotjar. She recently wrote a popular article about “product-led content,” which The Juice is already implementing after Brett read the piece. Marketers need to meet the customer when they have a problem and show the practical solution 0:00 Intro 1:04 Conversation with Dr. Fio Dossetto 4:00 Senior Editor at Hotjar

en

0:00

Trust as the NorthStar

The Content Cocktail Hour ·

2021/06/14

At the five month mark, Jonathan, Brett, and everyone at The Juice are in the thick of planning the launch. It’s critical that the right messaging is conveyed at the launch, the keyword being TRUST. 0:00 Intro 0:58 Conversation with Jonathan Gandolf 5:05 Work/life balance as the CEO 8:06 Planning the launch 14:35 What is the message 17:00 Trust 21:48 Outro Join our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter |

en

0:00

Identifying the difference between high volume and...

The Content Cocktail Hour ·

2021/06/11

Brian Rants, is the Senior Strategist and Evangelist at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Brian, as self-identifying marketing nerd, has a background in software sales and content. Brett and Brian discuss post-pandemic marketing, aligning the goals and incentives for marketing and sales teams, and the difference between high volume and high intent. 0:00 Intro 1:38 Conversation with Brian 3:11 Brian’s career path 6:16 Value of content 10:52

en

0:00

Finding that right type of customer and getting feedback

The Content Cocktail Hour ·

2021/06/07

Jonathan and Brett have finally met the entire The Juice team in-person, face-to-face, in the flesh. Sangram Vajre, co-founder at Terminus, met with them to discuss finding their ideal customer, a specific individual like “Holly.” 0:00 Intro 1:10 Conversation with JG 4:00 Meeting with Sangram 7:20 Holly the individual 9:10 Brett’s career in marketing 12:05 User-based marketing 14:30 Finding ideal user for The Juice 18:40 Outro Join our waitlist and sign up for our newsletter here.Follow The

en

0:00

Cross-functional collaboration, journey mapping, and...

The Content Cocktail Hour ·

2021/06/04

Lauren Decker recently moved back to Indianapolis as a Consultant for B2B SaaS companies with Carema Consulting. Lauren is an expert in product marketing from her years working at ExactTarget with Brett and then moving up the ranks at G2. They discuss cross-functional collaboration, customer journey mapping, and how to build a consistent brand identity. 0:00 Intro 1:15 Conversation with Lauren 3:30 ExactTarget and Salesforce 9:00 Product marketing at G2 13:00 Customer marketing 18:30

en

0:00

Welcoming The Juice's First Sales Hire Kate VanLue

The Content Cocktail Hour ·

2021/06/01

Kate VanLue is The Juice’s newest member, the first person on the sales team, and the Director of the Sales. Kate and Brett discuss the relationship and blurring lines of sales and marketing and what it’s like starting a startup in the early stages. Great salespeople are likable and able to build authentic and trusting relationships by letting the other person speak. 0:00 Intro 1:06 Conversation with Kate 3:30 Joining an early stage startup 8:15 Hiring process 13:10 Being real and likable

en

0:00

A Community for Content Marketers with Jimmy from...

The Content Cocktail Hour ·

2021/05/28

Jimmy Daly is the CEO and cofounder at Superpath, the number one content marketing community. It’s a place for content marketers to network, encourage one another, find positions, brainstorm ideas, and share their career progressions in this relatively new field. Jimmy shares his experience working at Animalz and why listening is an important skill in marketing. 0:00 Intro 1:32 Conversation with Jimmy 3:10 Experience at Animalz 5:23 Starting Slack community 7:30 Content marketing strategies

en

0:00

Building a Team with Passion and Talent Pre-Launch

The Content Cocktail Hour ·

2021/05/24

Jonathan and Brett are excited about the newest hire, Kate, who will be the Director of Sales. Finding qualified applicants in the pre-product phase at a start-up has been a methodical process. It’s taking time to put together a talented team with the right experience, attitude, and ingenuity. 0:00 Intro 1:20 Conversation to JG 4:45 Is it the end of 9 to 5 8:00 Acquiring new talent 13:30 Recruiting team 16:33 New Director of Sales, Kate 22:10 Changing B2B space with help of sales 25:40

en

0:00

Organic Growth, Experience in Sales, and Creating...

The Content Cocktail Hour ·

2021/05/21

Deb Mukherjee is the Head of Marketing at DelightChat, a customer service software for Shopify stores. Deb explains why he thinks marketers should have experience in sales. They also discuss organic growth strategies, creating content for the ideal customer, and Deb’s “project requirement doc.” 0:00 Intro 0:53 Conversation with Deb 3:30 Interest in B2B SasS 5:48 Freelancing, finding target audience 9:28 Creating content for the ideal DelightChat customer 13:40 Marketers should do sales

en

0:00

Building a Community of Trust and Preparing for a...

The Content Cocktail Hour ·

2021/05/17

With both the beta launch and company launch coming up soon, Brett and Jonathan discuss startup culture, brand awareness, transparency, and building a community of trust. Jonathan has been a part of several product launches with new beer in his previous role at a brewery, so he shares some of the differences launching a digital product. They thank everyone who has been along for the ride so far with The Juice. 0:00 Intro 1:00 Conversation with Jonathan 3:06 Beta launch and company launch

en

0:00

Building Trust Through Content Marketing with Leah...

The Content Cocktail Hour ·

2021/05/14

Leah Friedman is the Sr Content Marketing Manager at Guru, a knowledge management platform. Leah boils down what Content Marketing is really about— growth and building trust. They also discuss the delicate balance of creating content optimized for SEO, while also being genuinely valuable and not just a boatload of key words. 0:00 Intro 1:11 Conversation with Leah 2:20 Being on Jeopardy! 5:15 Guru 8:30 Content marketing is a new discipline 10:38 Top of the top of the funnel 15:05 SEO 20:30

en

0:00

Hitting that Content Facilitation Drumbeat

The Content Cocktail Hour ·

2021/05/10

Brett and Jonathan talk about The Juice’s recent board meeting, their newest team member, and content curation. The Juice creates content that simultaneously facilitates conversations, forms connections and trust, and builds their brand. Brett and Jonathan speculate where the resistance for change is coming in the B2B marketing industry. 0:00 Intro 1:02 Conversation with Jonathan 2:30 Board meeting prep 7:28 New member at The Juice 10:15 Content facilitation and curation 14:55 B2B marketers

en

0:00

Chopping up Content Facilitation with Margaret Kelsey...

The Content Cocktail Hour ·

2021/05/07

Margaret Kelsey is the Senior Director of Marketing at OpenView, a venture capital firm that serves B2B software companies in the expansion stage. Brett and Margaret discuss intricate marketing topics including content facilitation and product-led growth. Margaret explains that great content marketers don’t necessary have to be experts in what their marketing or self promoting extraverts with a strong personal brands. 0:00 Intro 1:03 Conversation with Margaret 3:30 Product-led growth 5:32

en

0:00

The Process of Building a First Call Deck

The Content Cocktail Hour ·

2021/05/03

Brett and Jonathan discuss The Juice’s approach to presenting the first call deck to important stakeholders. Telling an engaging story, truly listening to the prospect’s pain points, and letting them lead the conversation are all key. By the end of a great call deck, the prospect will sell to themselves. 0:00 Intro 1:30 Conversation with Jonathan 3:20 100 conversations with 100 marketers 6:50 Listening to pain points 9:36 Letting prospect lead conversation 12:25 Importance of first call

en

0:00

Building a Successful Newsletter Subscriber List with...

The Content Cocktail Hour ·

2021/04/30

Hiba Amin is a Marketer at Soapbox, a meeting manager software that makes one-on-ones and team meetings better. Hiba shares her approach to networking within the marketing industry, how the Soapbox newsletter gained 70,0000 subscribers, and being genuinely customer-centric in her approach to marketing. 0:00 Intro 1:04 Conversation with Hiba 2:54 Networking with marketing peers 5:23 Soap Box 7:55 Marketing team of one, weekly check-ins 10:33 Power of content marketing 13:30 Newsletter 19:12

en

0:00

The Current State of Events in B2B Marketing and...

The Content Cocktail Hour ·

2021/04/26

Brett and Jonathan discuss events from a marketing perspective. The last year was overloaded with virtual events and webinar fatigue set in. Brett questions the intent behind these events and suggests that marketers improve the experience for attendees and use the events to create quality content and connect with guests. Jonathan agrees and adds the best marketers are the ones thatcan adapt. 0:00 Intro 1:17 Conversation with Jonathan 6:12 Marketing events pre, during, post-COVID 8:48

en

0:00

Trashing the One Size Fits All Approach to B2B...

The Content Cocktail Hour ·

2021/04/23

Sara Pion is a Senior Marketing Manager at Alyce, a personalized gifting platform. She shares her previous experience working at Drift, where they were trained to write in a uniform tone to fit the voice of brands. Sara says there’s no one-size-fits-all approach to marketing; marketers need to think outside the box and put themselves in the end consumer’s shoes.0:00 Intro 1:16 Conversation with Sara 2:32 Experience at Drift 6:02 Brand voice and tone 10:08 What is Alyce 14:20 Market to end

en

0:00

Steps to Take to Write a User Constitution

The Content Cocktail Hour ·

2021/04/19

Alaina Thompson, Growth Marketer at The Juice, comes on the podcast again to share what she learned running the Money Well Spent Campaign, the interesting analytics of their Facebook and Instagram ads, and why she’s creating a User Constitution for the website. Thinking ahead, Alaina is trying to avoid user privacy issues to ensure safety and trust in their community. 0:00 Intro 1:15 Conversation with Alaina 3:15 Over 1000 on waitlist 6:38 Analyzing ad analytics 11:48 Money Well Spent

en

0:00

Being a Marketer with Bias for Sales with Natalie...

The Content Cocktail Hour ·

2021/04/16

Natalie Severino is the VP of Marketing at Chorus.ai, a conversation intelligence platform that automatically records and transcribes meetings to give companies’ more insight. She describes herself as a marketer with a bias for sales and explains why marketers need to build trust with their sales team in order to succeed together. 0:00 Intro 1:12 Interview with Natalie 5:02 Chorus 6:36 Marketing and sales relationship 8:12 Earning trust 15:00 Starting on a small team 18:50 Being a leader

en

364 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...