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PODCAST

How I Built This with Guy Raz

Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.How I Built Thisis a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early

business

All Episodes

00:46:57

ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea

How I Built This with Guy Raz ·

2022/12/01

Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mounting relationship troubles, his therapist suggested he find a new creative outlet. Andrew decided to make a short cooking video inspired by an episode of Parks and Recreation and uploaded it to YouTube... This week on How I Built This Lab, Guy asks Andrew about his journey from TV and movie buff to

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01:11:33

Guayakí Yerba Mate: David Karr and Chris Mann

How I Built This with Guy Raz ·

2022/11/28

In the mid-1990’s most Americans had probably never even heard of yerba mate, but when David Karr and Chris Mann were first introduced to the South American drink, they were hooked. Together with three other friends, they decided to launch a company that would bring mate to the American market. Based in San Luis Obispo, California, the co-founders of Guayakí Yerba Mate spent years living in a van and driving all over the country, brewing up free samples for consumers, and convincing natural food

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00:45:22

HIBT Lab! Goodr: Jasmine Crowe-Houston

How I Built This with Guy Raz ·

2022/11/24

Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buildings and more… is perfectly safe to eat. What’s worse is that this discarded food waste produces harmful methane emissions that contribute to global climate change. Jasmine Crowe-Houston is an entrepreneur who became obsessed with these problems. In 2017, she founded Goodr, which works with businesses

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01:12:33

Roku: Anthony Wood

How I Built This with Guy Raz ·

2022/11/21

Anthony Wood helped transform the media landscape…twice. First, in the early 2000’s, when he invented a device that let you record, pause, and re-watch live TV. The DVR was a game-changer, but the company Anthony built around it—ReplayTV—was eventually out-maneuvered by TiVo. Unfazed, Anthony developed another piece of hardware; one that would tap into the growing power of the internet by letting TV’s stream digital content. In 2008, he launched the Roku box, a $99 device that connected your TV to

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00:34:20

HIBT Lab! Tala: Shivani Siroya

How I Built This with Guy Raz ·

2022/11/17

‘This is not our customer...’ That was the common justification banks used to deny loans to the entrepreneurs Shivani Siroya supported through her work with the United Nations. While it’s not unusual for a tech startup to raise millions before ever launching a product, small business owners across the globe are all-too-often deemed unworthy of even just a few hundred dollars by traditional financial institutions. In 2011, Shivani set out to change this at scale. Her company, Tala, has since

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01:30:13

Chobani: Hamdi Ulukaya

How I Built This with Guy Raz ·

2022/11/14

As a newly arrived immigrant from Turkey, Hamdi Ulukaya learned to be resourceful, determined, and even stubborn when he needed to be. All those traits would serve him well as he began to navigate the hairpin turns of building a yogurt business from the ground up. In 2005, Hamdi was running a small feta cheese business in upstate New York when he happened upon a piece of junk mail that would change his life: an ad for an abandoned yogurt factory...$700K, as is. He knew if he could get his hands on

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00:40:46

HIBT Lab! Tomorrow.io: Shimon Elkabetz

How I Built This with Guy Raz ·

2022/11/10

Our planet is warming, and many parts of the world are not equipped to accurately predict the heat waves, hurricanes, tornadoes, wildfires and floods that are becoming more frequent and intense due to the changing climate. Former Israeli Air Force pilot Shimon Elkabetz knows the importance of good weather forecasts — they can literally mean the difference between life and death. In 2016, he co-founded Tomorrow.io to improve the weather data available across the world. This week on How I Built

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01:09:46

Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho

How I Built This with Guy Raz ·

2022/11/07

When you think of pizza, the first place that comes to mind probably isn’t Finland…or Scotland. But that’s where the two founders of the outdoor pizza oven brand Ooni grew up. In 2012, Kristian Tapaninaho was experimenting with making his own pizza, but he couldn’t get his home oven hot enough to produce an authentic, Neapolitan-style crust. With no background in product design, Kristian decided to design a portable, wood-fired outdoor oven. He used some basic 3D modeling software, enlisted a nearby

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00:49:54

HIBT Lab! MKBHD: Marques Brownlee

How I Built This with Guy Raz ·

2022/11/03

“Right now I have approximately 70-ish subscribers,” declared a teenage Marques Brownlee at the beginning of his 100th YouTube video back in 2009. Marques recorded his first of many product reviews earlier that year, after buying his first laptop. Quite simply, he wanted others to have more information about this computer than he did when he bought it. Since then, Marques has grown his channel, MKBHD, into a full-fledged business with more than 16 million subscribers and over 3 billion total

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01:15:24

Tripadvisor: Steve Kaufer

How I Built This with Guy Raz ·

2022/10/31

Steve Kaufer got the idea for Tripadvisor in 1998 after spending way too many hours online, trying to figure out if a resort in Mexico was really as good as its brochure. When he launched a travel guidance site a few years later, his business plan failed spectacularly because he was trying to partner with other websites, rather than engaging directly with travelers. But Steve eventually arrived at a winning formula: make Tripadvisor available to everyone, aggregate tons of information about hotels

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00:50:48

HIBT Lab! Cruise: Kyle Vogt

How I Built This with Guy Raz ·

2022/10/27

Most of us are familiar with rideshare apps at this point. We tap a few buttons on a phone and...voila! A vehicle arrives to take you virtually anywhere you want to go. But what if these vehicles could operate entirely without a human driver? Will we one day live in a world where most cars drive themselves? Kyle Vogt believes that autonomous vehicles will fundamentally change how we get from place to place, and soon! After being part of the team that launched the video game streaming platform

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01:11:08

Bluemercury: Marla and Barry Beck

How I Built This with Guy Raz ·

2022/10/24

The story of Bluemercury is packed with business lessons—for starters, it’s always good to have a backup plan. That’s what Marla and Barry Beck discovered in 1999, when they realized their startup online cosmetics business was going nowhere fast. They begged the bank for a second loan so they could invest in a brick-and-mortar store in Washington, D.C., and Bluemercury was born. More lessons followed: as they grew, they distinguished themselves by offering high-end brands and personalized service,

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00:37:37

HIBT Lab! Universal Hydrogen: Paul Eremenko

How I Built This with Guy Raz ·

2022/10/20

Commercial air travel has connected humans across the globe in extraordinary ways. This connection, however, comes with a cost: about a billion tons of carbon emissions annually. There’s been major progress in other transportation sectors with cars, trains, trucks, buses, and even ships that run entirely on renewable energy. But for planes, the path to flying carbon-free hasn’t been so clear. Paul Eremenko is on a mission to change that. His company, Universal Hydrogen, works with stakeholders

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01:07:46

Culver's: Craig Culver

How I Built This with Guy Raz ·

2022/10/17

Craig Culver says that when he opened the first Culver’s restaurant in a small Wisconsin town, there were three cars in the parking lot on a good day – and two of them were his family’s. Those early years of selling frozen custard and ButterBurgers were hard, but the business was in Craig’s blood. He grew up working in restaurants run by his parents, and Culver’s was a family affair too—one that was more challenging to run than a typical burger joint because of its large menu, with pot roast, soups,

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00:34:26

ICYMI... HIBT Lab! Blogilates: Cassey Ho

How I Built This with Guy Raz ·

2022/10/13

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of

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01:09:31

Wirecutter: Brian Lam

How I Built This with Guy Raz ·

2022/10/10

When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with reviews that could be read in a few minutes, with the best products clearly listed, all backed up by meticulous research. But when he launched The Wirecutter in 2011, Brian’s business partners worried that the site’s posts were too brief and too infrequent to build an audience on the web, where clickbait was

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00:46:58

HIBT Lab! Against All Grain: Danielle Walker

How I Built This with Guy Raz ·

2022/10/06

Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she began experiencing severe abdominal pain in her 20s that ultimately led her to totally transform her diet—cutting grains, lactose, sugar and more. As Danielle found relief in this approach—and realized that others with similar ailments could as well—she began compiling her recipes in an online blog

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01:19:42

ButcherBox: Mike Salguero

How I Built This with Guy Raz ·

2022/10/03

Back in 2015, when Mike Salguero set out to buy some grass-fed beef for himself and his wife, he had to meet a farmer in a parking lot, who handed him the beef in a trash bag. Naturally, Mike figured there had to be a better way. At the time, he was running a company that was slowly cratering, and he didn’t know the first thing about sourcing or packaging meat. But he had a hunch that if he could figure it out, he could build a successful home subscription business, shipping humanely-raised meat

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00:57:20

HIBT Lab! OpenAI: Sam Altman

How I Built This with Guy Raz ·

2022/09/29

Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and deep neural networks have moved us closer to a reality where computers can learn and solve problems independently, the way a human does. From art and music to medicine and politics, the potential applications of AI are nearly endless, and the technology just keeps getting better. This week on How I Built This Lab, Guy talks with one of the leaders in the field of AI

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01:20:05

HOORAE: Issa Rae

How I Built This with Guy Raz ·

2022/09/26

Obsessed with TV and passionate about writing, Issa Rae sent an unsolicited script to CBS’s Cosby when she was still in middle school. By her 20's, she realized there was a certain type of character that was absent from the media landscape—a character she would eventually inhabit in her breakout YouTube series, "Mis-Adventures of Awkward Black Girl." From there, Issa created the five-season HBO hit Insecure, but first went through a bruising gauntlet of rejections and reversals as she learned to

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414 results

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