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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

04:29

213: Time to Start Killing Your Social Media Channels

Content Inc. - The Podcast ·

2020/05/21

Do you have some social channels that just aren't working for you? Well, if that's the case, it's time to make a decision. Are you going to put more content and resources into it? If not, kill it. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will

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08:04

212: You Should Buy a Content Property. Here's How to...

Content Inc. - The Podcast ·

2020/05/18

There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze the opportunity. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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06:43

211: Riot Games Did These 3 Things. You Should Too!

Content Inc. - The Podcast ·

2020/05/14

Riot Games quietly launched one of the most successful online games of all time. They did three specific things that all companies should do. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:44

210: Now Is the Time to Focus on Your True Believers

Content Inc. - The Podcast ·

2020/05/11

During an economic crisis like this, some businesses try to broaden out their reach to gather more leads. This is the wrong decision. Now is the time to focus on your true believers. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:58

209: Realizing You Have a Choice Is the First Battle

Content Inc. - The Podcast ·

2020/05/06

Sean Connery, in his youth, was angry all the time. Until he realized he had a choice to be angry or happy or anything else. Knowing that, changed his stars and his life. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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05:02

208: The One Thing Apple Did that Changed Everything

Content Inc. - The Podcast ·

2020/05/04

Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do with marketing and purpose. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:21

207: How to Be More Creative in One Easy Step

Content Inc. - The Podcast ·

2020/04/29

Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people don't realize how important it is. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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06:30

206: Prepare Now for the Dance

Content Inc. - The Podcast ·

2020/04/27

Like it or not, we'll be dancing the next couple years. Those who are prepared will thrive in marketing and business. It's time to get your head right to take advantage of (perhaps) the biggest business opportunity we have ever seen. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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06:54

205: Warren Buffett's 25 & 5 Rule

Content Inc. - The Podcast ·

2020/04/22

Right now is the perfect time to reset our goals. And there is no better way or simpler way to reset goals than using Warren Buffett's 25/5 goal-setting strategy. Joe works through the process in this episode of Content Inc. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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05:29

204: Seth Godin Is Wrong. We Don't Have to Create Art.

Content Inc. - The Podcast ·

2020/04/20

In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art. Instead, Joe dives into Disney's content strategy about what kind of content to actually create, and how anyone in any company can do what Disney did. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:43

203: Stop "The Hustle" and Start "The Focus"

Content Inc. - The Podcast ·

2020/04/09

In this episode, Joe talks about how we need to invest in our content marketing, not by producing more content, but by focusing on one thing we already do that's amazing (and make it that much better). This could mean killing something else were working on...and frankly, there has never been a better time than now to do that. But choose wisely. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new

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13:05

202: An Opportunity We've Never Seen in Marketing

Content Inc. - The Podcast ·

2020/03/27

Joe rambles about a number of marketing and business thoughts, but there is one huge opportunity the likes we've never seen before. With so many media businesses about to close, marketers have the opportunity to purchase these businesses and/or audiences at a major discount. Plus, don't leave your house. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.

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09:52

201: Why We Must Diversify Revenue Streams Now

Content Inc. - The Podcast ·

2020/03/12

Joe decides to bring back the Content Inc. podcast...on a strange date (March 12) in a strange way...after just taking a jog. This episode is all about why we need to diversify our revenue streams...and to at least think about it as everyone is in panic mode. How do we get there? By building a truly loyal audience and delivering value OUTSIDE the products and services we sell. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week

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06:12

Episode 200: The Final Episode

Content Inc. - The Podcast ·

2017/08/14

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03:34

Episode 199: What Would Your Book Say?

Content Inc. - The Podcast ·

2017/08/07

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03:34

Episode 198: The New Media Buyer

Content Inc. - The Podcast ·

2017/07/31

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03:52

Episode 197: Measure Twice

Content Inc. - The Podcast ·

2017/07/24

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03:41

Episode 196: Minimum Viable Audience

Content Inc. - The Podcast ·

2017/07/17

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04:12

Episode 195: Content IS the Differentiator

Content Inc. - The Podcast ·

2017/07/10

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04:06

Episode 194: Finding Your Crazy

Content Inc. - The Podcast ·

2017/07/05

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