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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:17:12

The Future of Chatbots in the Era of AI — Live From...

Higher Ed Pulse ·

2023/08/15

In this episode, live recorded at Element451's Engage Summit, Zach sits down with Petar Djordjevic, Chief Technology Officer at Element451, for a conversation on taking your engagement strategies to the next level with the power of AI. Petar discusses how AI-driven chatbot solutions are transforming the way higher education institutions engage with students and gives us a behind-the-scenes look at Element451’s BoltBot.BoltBot, powered by ChatGPT (GPT-4), empowers higher ed marketers and enrollment

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00:16:07

How to Automate In-House Direct Admissions — Live...

Higher Ed Pulse ·

2023/08/08

Is your institution not a “fit” for the current direct admission vendor partnership opportunities? Could you have a population of student data that would allow you to create an “in-house” direct admissions program? In this power episode with Lenell Hahn, Director of Admission at Southeast Missouri State University, discover how she has led her team in leveraging Element451 to automate creating applications for their early college credit student population. Discover how SEMO used this idea to

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00:17:49

Engage Summit Series — Optimizing Your Marketing for...

Higher Ed Pulse ·

2023/08/01

In this power episode, join Zach and Jacquelyn Thompson, Ed.D. - Associate Vice President for Enrollment Management, Florida State College at Jacksonville, for a discussion on how to hyper-segment and hyper-personalize the student experience for different student populations.Jacquelyn shares how she and her team have experimented with an array of communication strategies and tactics across a plethora of audience types to discern the marketing mix that works best for them.This Episode is Sponsored by

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00:20:41

Ep. 160: How to Add Empathy to Your Comms Plans -...

Higher Ed Pulse ·

2023/07/20

When we build a communications calendar for enrollment, we start with: what do we need to tell them? Usually, it’s a long list of facts and accolades about our institutions, and some steps for them to take. We send this information over and over again, hoping for the best. Yet, how often do we stop and think: what emotions might be coming up for our students this time of year? What else is competing for their attention? What information is actually relevant to them right now?‍In this power episode,

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00:17:38

Designing an Unforgettable Student Experience - Live...

Higher Ed Pulse ·

2023/07/18

How do you stand out as a small, private college when you’re competing against a reputable university state system? You obsess over designing an unforgettable student experience — or at least that’s what Allison Turico, AVP of Enrollment and Marketing at Siena College and host of Enrollify’s The Application podcast thinks. In this episode, which was recorded live from The Engage Summit — a one-of-a-kind educational event hosted by Element451 this past June — Allison unpacks the specific ways she

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00:23:34

The Future of AI in Higher Ed Marketing w/ Ardis...

Higher Ed Pulse ·

2023/07/13

Discover what's new and next in higher ed marketing with the revolution AI is bringing about by streaming this episode featuring Element451's CEO, Ardis Kadiu. Ardis and Zach discuss the present and future of AI in enrollment marketing and offer practical ideas for how enrollment managers and higher ed marketing professionals can begin to familiarize themselves with agents like ChatGPT and Bard. This episode was recorded live from The Engage Summit — a one-of-a-kind educational event hosted by

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00:52:43

Ep. 157: Why Higher Ed Marketers Should Care WAY More...

Higher Ed Pulse ·

2023/07/06

In this episode, Zach (Founder of Enrollify) and Joel Goodman (Founder of Bravery) discuss the current state of design in higher education marketing and share ideas for how institutions of all shapes and sizes can “level up” their UX/UI game.The duo discusses:How to convince leadership to invest in great UX/UIHow to strike the balance between aesthetics and functionality in higher ed websitesThe need for user experience design to extend beyond the digital space into the physical worldJoel’s

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00:48:27

Ep. 156: Why Higher Ed Marketers Should Care More...

Higher Ed Pulse ·

2023/06/15

In this engaging and enlightening episode, Zach (Founder of Enrollify) and Pat (Growth Manager at Enrollify) explore why higher education marketers should pay closer attention to the power of podcasts as a dynamic marketing and recruitment channel. With a touch of sophistication and a dash of wit, we dive into the various benefits that podcasting can offer to those in the higher ed industry.Firstly, we uncover the remarkable potential of podcasts as a platform to showcase thought leadership. By

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00:36:31

Ep. 155: Introducing "Talking Tactics" with Dayana...

Higher Ed Pulse ·

2023/06/08

In this episode, Zach chats with Dayan Kibilds about her new show, Talking Tactics. Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution.Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And that is

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00:37:53

EP. 154: Why Higher Ed Marketers Need to Become Great...

Higher Ed Pulse ·

2023/06/01

Register for Element’s Engage SummitIn this episode, Zach and Mallory discuss the importance of prompt engineering in higher education. They argue that prompt engineering is a valuable skill that can help higher education professionals save time and improve their content. They also discuss the challenges of prompt engineering and offer tips for how to get started.Prompt engineering is the process of creating prompts that are clear, concise, and effective. A good prompt will provide enough

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00:35:51

Ep. 153: Introducing "I Wanna Work There!" with Eddie...

Higher Ed Pulse ·

2023/05/25

In this episode, Zach chats with Eddie Francis about his new show, I Wanna Work There!No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different. Eddie Francis has worked in both talent acquisition and higher ed marketing. On this podcast, he explores ways to create a great experience for faculty and staff on your campus. Because, in education, a great employee experience equals a great

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00:55:44

Ep. 152: What if Colleges Recruited Creators Like...

Higher Ed Pulse ·

2023/04/20

Looking for insights on how higher education can better leverage their students as content creators? Look no further than this podcast episode featuring Dan Sanchez, the Director of Inbound Marketing at Element451.In Episode 152 of The Enrollify Podcast, Zach and Dan discuss the evolution of content marketing and how it applies to the world of higher education. He shares strategies for schools to maximize their students' potential as creators and even speculates on what might happen if colleges

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00:38:53

Ep. 63: The MOST Fanatical of Fridays: Mickey and...

Higher Ed Pulse ·

2023/04/14

Before every episode, Mickey and Shane discuss topics and agree on what they want to discuss during their time. This week, all hell breaks loose… The agreed-upon topic was turning students into influencers for your institution, but the conversation immediately diverted to reporting, the tools needed to truly report well, and what the action items are for schools looking to increase automation and data without spending thousands of additional hours. About the Enrollify Podcast NetworkFanatical

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00:47:09

Ep. 151: How to Know When It’s Time to Bring Your...

Higher Ed Pulse ·

2023/04/13

In Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College.Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy.Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research to

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00:42:15

Fanatical Fridays Ep. 62: Here's How ChatGPT Can Make...

Higher Ed Pulse ·

2023/03/31

Unless you’ve been living under a rock you have probably heard of ChatGPT. It’s a generative AI tool that allows you to quickly access human-like conversations with a tool that knows everything on the web. Mickey and Shane dive into how this tool can be used to make you more efficient and also highlight some of the ways it should NOT be used. If you’re strapped for time, this 30-minute episode is sure to get you much more than that in return while also adding to the creativity infused in your

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00:42:26

Ep. 150: How to Design a Multi-Sensory Higher Ed...

Higher Ed Pulse ·

2023/03/30

In this episode you’ll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles.Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing.In the episode of The Enrollify Podcast Zach and Troy discuss how niche colleges can use the power of multi-sensory marketing to create truly unique

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00:50:00

Ep. 149: How to Use AI to Analyze Your Data and Get...

Higher Ed Pulse ·

2023/03/23

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief

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00:53:22

Ep. 148: What Higher Ed Marketers Can Learn From How...

Higher Ed Pulse ·

2023/03/16

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla,

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00:40:35

Fanatical Friday's Ep. 61: Getting the Most Bang for...

Higher Ed Pulse ·

2023/03/10

Video. Video. Video. You’ve heard it plenty and will likely keep hearing about it for quite some time. In this episode of Fanatical Fridays, Mickey and Shane explore how to first get started with video and ensure that you’re getting the most bang for your buck. Whether it’s your first time thinking about producing a video or you’re a seasoned vet, there’s plenty in this episode to help you grow and expand your offerings. About the Enrollify Podcast NetworkFanatical Fridays is a part of the

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00:45:24

Ep. 147: How Higher Ed Can Leverage ChatGPT for...

Higher Ed Pulse ·

2023/03/09

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to

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