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PODCAST

The Podcast Accelerator: How to Grow Your Podcast

Hosted by Mark Asquith, the accomplished co-founder, and Managing Director of podcasting platform Captivate, The Podcast Accelerator is your comprehensive guide to mastering the art and business of podcasting. With a strong focus on delivering actionable insights, cutting-edge strategies, and industry-leading knowledge, this podcast is designed to help you propel your podcast to the next level. Drawing on "That British Podcast Guy"s" extensive experience in podcasting, The Podcast Accelerator

technology marketing

All Episodes

09:36

Are Your Social Profiles Costing You Podcast Listeners?

The Podcast Accelerator: How to Grow Your Podcast ·

2019/06/17

Social media is vital to any modern marketing plan, but so many podcasters get the basics wrong and in particular, they think of their social profiles in isolation from their wider brand and marketing. That ain't gravy.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company

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10:19

The Key to Podcast Growth: Consistency in Testing

The Podcast Accelerator: How to Grow Your Podcast ·

2019/06/14

Podcasting is a long-term commitment and part of that is ensuring that you continue to give your audience what they want, but also that you make sure that you not only test your content, but also your marketing, listener engagement and every facet of your podcasting workflow.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and

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10:25

Which Download Metrics Matter? A Primer on Podcast...

The Podcast Accelerator: How to Grow Your Podcast ·

2019/06/12

Podcast download metrics can be confusing, addictive and honestly a little misleading at times. So, as a podcaster where should your attention be focussed when it comes to download statistics?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast

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10:49

Maximising Your Podcast's Visibility With These...

The Podcast Accelerator: How to Grow Your Podcast ·

2019/06/10

Podcasting is becoming busier and busier every day. More money is being spent on marketing the "big" shows and thanks to that, making sure your podcast is as visible as possible has never been more important.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates

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08:46

Apple Podcasts Now Supporting Guest and Host Images -...

The Podcast Accelerator: How to Grow Your Podcast ·

2019/06/07

Podcast teams & guests are something that we feel passionate about and that is built right into our Captivate.fm podcast hosting platform, now Apple has joined many in the industry in helping to put talent at the front of podcasting. They just announced the addition of guest and host images within Apple Podcasts and of course, the ability to search by host or guest - due in September this is a great discoverability move.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you

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12:10

New Apple Podcast Categories - What Do You Need to Do?

The Podcast Accelerator: How to Grow Your Podcast ·

2019/06/05

Apple has this week responded to the podcast community at large by vastly expanding the number of podcast categories available, in a move that is set to help podcasters and listeners to enjoy a better experience. Rolling out in September 2019, what do you as a podcaster need to do right now? Apple's official help section on this topic: https://help.apple.com/itc/podcasts_connect/#/itc9267a2f12Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry

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13:17

iTunes is Gone & Podcast Search Engine Changes! Every...

The Podcast Accelerator: How to Grow Your Podcast ·

2019/06/03

So, iTunes is gone! That's right, in a move that has been speculated and guarded terribly for a long while now, Apple just announced the break-up of iTunes in favour of three new apps that includes Apple Podcasts for desktop! Also, they announced a far better podcast search experience, whoop!Here's a quick roundup of every announcement that could affect podcasters:Streaming audio API for Apple Watch and independence from iPhone - could be huge for podcasting and very cool all round.iOS 13Audio

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08:57

Measuring the Success of Your Podcast Rebrand

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/31

Rebranding a podcast can feel like a mammoth task, but once you've gone through it, what key metrics should you be looking at outside of downloads? Well, what about softer, brand-led metrics and how you feel?!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates

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22:59

Apple WWDC 2019: What Announcements Can Podcasters...

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/30

Worldwide Developer Conference (WWDC) is upon us on Monday 3rd June and there's a seemingly keen focus from Apple on podcasting this time around, so what can we expect to be announced and what will it mean for you as a podcaster?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech

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08:43

A Rebranded Podcast Launch Strategy

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/29

If you're rebranding a podcast you've been through a launch before, right? Let me give you a quick relaunch strategy that you can use in order to gain that first bit of traction for your podcast's rebrand.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the

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09:36

3 Tips for Choosing a Podcast Name

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/27

Choosing a podcast name sounds easy, but it's too important to rush and it's too easy to try to be cute with your name. There're some things you MUST consider during this process, let's look at them.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the

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11:06

Single & Multi RSS Feed Opportunities

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/24

RSS feeds are boring, but right now they power podcasting. So, let's look today at two options for your podcast RSS feed when you've decided to rebrand your podcast, the choice then becomes centred around the experience you’d like to give to your listeners. Let’s take a look.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and

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10:37

Keeping Subscribers When You Change RSS Feed

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/22

Ok this is a big one - when rebranding our podcast it's vital to do TWO things to keep your subscribers: 1 is about your RSS feed, 2. is about your communications! Let's explore these two vital pieces of the podcast rebrand puzzle, today.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the

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11:40

How to Create Your First Podcast Network

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/20

We've talked about DIY podcast networks before and when it comes to a podcast brand, there's a decision that you need to make - is this the right time to start that first network?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy,

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13:42

Some Honest Podcast Cover Art Advice

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/17

Podcast cover art is easy, right? Hmmmm not quite! There are plenty of things to consider when putting your rebranded podcast cover art together, including brand continuity across potential networks and the "clickability" of your show based on how it LOOKS!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel

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10:47

What are Podcast "Notables"?

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/15

What the heck is a podcast "notable"?! This is a term that I use to reference certain things that people recognise about your podcast instantly, e.g. for me, my theme music - for you it may be a segment or a tagline - when rebranding your show, it's important to understand when and what to maintain when considering these notables, as they're the beats that allow people to instantly become familiar with you again.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast

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16:42

Has Google Just Changed Podcast SEO Forever?

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/14

A few days ago, Google made good on its promise and the promise of its product lead, Zack Reneau-Wedeen, to roll out podcast results and inline players within search engine results pages.Coupled with the backend transcription that Google uses to ascertain what exactly you're talking about in your episodes, there's a strong chance that we'll start to see YouTube like "sectional" search results, people listening to parts of an episode or single episodes without subscribing and thinking bigger picture,

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09:23

They Come for the Content But Stay For You

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/13

So many podcasters forget that the reason so many listeners love their show is because of THEM, the host! When you're rebranding your podcast it's easy to go OTT with formats, but I want to remind you today that you're the reason that people tune in - remember that, ok? So, let's dig into segments and show formats...Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark

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10:38

Podcast Rebrand Goal Setting

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/10

Shooting from the hip when you start your podcast can be forgiven, I did it! But when you create your second or third shows, or decide to rebrand your current show you can't simply record and forget - today, let's talk about some goal setting options for your podcast rebrand.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and

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11:08

3 Questions to Ask Your Listeners Before Rebranding...

The Podcast Accelerator: How to Grow Your Podcast ·

2019/05/08

I've said this before many times, your podcast doesn't just belong to YOU. Rather, your listeners are your biggest stakeholders and honestly, I believe that they should have a say in this - so let's ask them these three questions.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech

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