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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

18:22

Interview with Brainwave Entrainment Expert, Morry...

Audio Branding ·

2020/03/04

In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical. His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner - and how he might be able to help others do the same. So we started with a bit of science about how we hear things, the filter all sound goes through before we interpret it, and how this kind of research can help people dealing with PTSD, OCD and other

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28:12

Interview with Brainwave Entrainment Expert, Morry...

Audio Branding ·

2020/02/26

Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called "binauaral beats" and that led him into the brainwave entrainment field (a term he coined himself). Essentially, he's programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life's work. But like any self-improvement option, it works (or doesn't work) for

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25:24

Interview with Creative Director, Monte Bowden - Part 2

Audio Branding ·

2020/02/19

Here's the second part of my interview with Creative Director, Monte Bowden We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand "voice", consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.We also spoke about things like:How he gives direction to the voice talent he works with, helping them find the "why"Consistency in branding - both in the tone of that brand and in the voice talent

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26:21

Interview with Creative Director, Monte Bowden - Part 1

Audio Branding ·

2020/02/12

Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director. He also served as an adjunct professor in communications at his alma-mater. Monte joined AMPERAGE as a communications strategist, leading PR efforts for agency clients. And with his well-rounded background in storytelling, video production and management, Monte has worked in a variety of roles there

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19:45

Interview With Josuel Rogers of Hip Hop Culture...

Audio Branding ·

2020/02/05

This is the second part of my discussion with Josuël Rogers, a coach who uses music - specifically Hip Hop - to help his students and clients develop self-awareness and confidence. We talked about how music influences our moods (making a playlist for yourself can really help!), how personal sound can be and the power of words (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you'd like to learn more about the services he offers and the

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17:36

Interview With Josuel Rogers of Hip Hop Culture...

Audio Branding ·

2020/01/29

This is the first part of my discussion with Josuël Rogers, a coach who uses music - specifically Hip Hop - to help his students and clients develop self-awareness and confidence. We talked about how music influences our moods and what got him into the Hip Hop culture in the first place (among other things). You can find him at Hip Hop Culture Coaching (https://www.hiphopculturecoaching.com), if you'd like to learn more about the services he offers and the information he has to share.In this first

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03:30

The Architecture of Sound

Audio Branding ·

2020/01/22

We create lots of pieces of media that include sound as an element. But what about actual, physical, spaces? This is where architecture and sound vibrations, meet. There are actually buildings crafted specifically to allow us to hear tones that feel uplifting or inspiring to us. Shea Trahan (https://www.sheatrahan.com/), an architect intrigued by how sound works through his chosen instrument of creation, studied this in detail. He talks about Resonance – sound as “sympathetic vibration” – and

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13:58

Interview with Sound Designer & Studio Owner, John...

Audio Branding ·

2020/01/15

John McClain knows a thing or two about sound. For one thing, he's the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the series 24/7, his work with PBS on the show Outdoor Nevada and his mix of the documentary African Americans: The Las Vegas Experience. If that's not enough, he teaches a class in Tech for voice

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18:42

Interview with Sound Designer & Studio Owner, John...

Audio Branding ·

2020/01/08

John McClain knows a thing or two about sound. For one thing, he's the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the series 24/7, his work with PBS on the show Outdoor Nevada and his mix of the documentary African Americans: The Las Vegas Experience. If that's not enough, he teaches a class in Tech for voice

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04:33

18 Minutes to Harness The Power of Sound

Audio Branding ·

2020/01/01

Sound has a very powerful effect on our behavior and it can be used to great affect in a variety of different settings.Here's a link to the "piano stairs" experiment I mention in the podcast:https://youtu.be/2lXh2n0aPywThis is the article from 2015 within the APS (The Association for Psychological Science) called Background Music Influences Buying Behavior - https://www.psychologicalscience.org/news/minds-business/background-music-influences-buyer-behavior.htmlI'm sure you all know about Pandora:

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NaN:NaN

Audio Branding Podcast Trailer

Audio Branding ·

2020/01/01

What can you expect from this podcast? I explain what the podcast is about, what episode it would be best to start with, and how to get in touch with me, if you'd like to do that.

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22:30

Interview with Podcast Producer, Kattie Laur - Part 2

Audio Branding ·

2019/12/25

Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts. She's putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they're the wave of the advertising future. In this second part of our interview, she talks about:* what a podcast needs to do to keep her listening to their intro over and over* how she decided to create sound

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18:57

Interview with Podcast Producer, Kattie Laur - Part 1

Audio Branding ·

2019/12/18

Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts. She's putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they're the wave of the advertising future. In this first part of our interview, she talks about:* her beginnings in studying broadcasting* her interesting relationship with the CBC * how she got into

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04:55

This Might Make You Really Uncomfortable

Audio Branding ·

2019/12/11

ASMR stands for Autonomous Sensory Meridian Response. It has to do with certain triggers, usually having to do with sound or sight, giving you "tingles in your brain". It may seem like a strange reaction to have while hearing unintelligible whispers, someone using a marker on a pad of paper or seeing someone use a makeup brush to caress your "face" (when the face is the camera). But it's very real! Here are links to the article and videos I mention in the podcast:Duncan Geere's article in in Science

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16:40

Interview With Creative Director, Hannah Strenger

Audio Branding ·

2019/12/04

Show Notes:Hannah and I talk about what she considers audio branding to be, how it affects the clients at her ad agency, and what she does to help those clients come up with their brand's consistent sound.She also reveals how she created an animated short and chose voices and music for that project.For more information on Hannah, visit:Hannah's Instragram: https://www.instagram.com/hannahstrenger/ (lots of pictures of her adorable rabbits here too!)and Hannah's Website (she's also a creativity

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04:09

Is It Too Late?

Audio Branding ·

2019/11/27

So according to Forbes (https://www.forbes.com/sites/paularmstrongtech/2019/02/14/mastercard-just-spent-a-ton-of-cash-on-a-jingle-you-wont-care-about/) - Mastercard spent $15 Million Dollars on their new sonic branding. I talk about this in my latest podcast and show you the video of their new sound (at https://youtu.be/Wbh8btP5Tfg) to let you see (and hear) how important this sort of thing is (even if this particular branding may not be the best). They wouldn't spend that kind of money on something

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03:44

Intro: Time For A Transition

Audio Branding ·

2019/11/23

I will always be interested in helping fellow Creatives. And if you're still interested in that topic, I’ve created a Facebook Group, just for you. Feel free to join me (and many other Creatives) there!But this new podcast will transition to my passion of Sound.Specifically, voice overs and music, but I’d like to delve deeper into how that works in the greater context of branding – both mine and my clients’.So while the Silver Linings blogs and podcast episodes will remain out there, and I hope you

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