Audio Branding

Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts. She's putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they're the wave of the advertising future. In this second part of our interview, she talks about:* what a podcast needs to do to keep her listening to their intro over and over* how she decided to create sound

Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts. She's putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they're the wave of the advertising future. In this first part of our interview, she talks about:* her beginnings in studying broadcasting* her interesting relationship with the CBC * how she got into

ASMR stands for Autonomous Sensory Meridian Response. It has to do with certain triggers, usually having to do with sound or sight, giving you "tingles in your brain". It may seem like a strange reaction to have while hearing unintelligible whispers, someone using a marker on a pad of paper or seeing someone use a makeup brush to caress your "face" (when the face is the camera). But it's very real! Here are links to the article and videos I mention in the podcast:Duncan Geere's article in in Science

Show Notes:Hannah and I talk about what she considers audio branding to be, how it affects the clients at her ad agency, and what she does to help those clients come up with their brand's consistent sound.She also reveals how she created an animated short and chose voices and music for that project.For more information on Hannah, visit:Hannah's Instragram: https://www.instagram.com/hannahstrenger/ (lots of pictures of her adorable rabbits here too!)and Hannah's Website (she's also a creativity

So according to Forbes (https://www.forbes.com/sites/paularmstrongtech/2019/02/14/mastercard-just-spent-a-ton-of-cash-on-a-jingle-you-wont-care-about/) - Mastercard spent $15 Million Dollars on their new sonic branding. I talk about this in my latest podcast and show you the video of their new sound (at https://youtu.be/Wbh8btP5Tfg) to let you see (and hear) how important this sort of thing is (even if this particular branding may not be the best). They wouldn't spend that kind of money on something

I will always be interested in helping fellow Creatives. And if you're still interested in that topic, I’ve created a Facebook Group, just for you. Feel free to join me (and many other Creatives) there!But this new podcast will transition to my passion of Sound.Specifically, voice overs and music, but I’d like to delve deeper into how that works in the greater context of branding – both mine and my clients’.So while the Silver Linings blogs and podcast episodes will remain out there, and I hope you