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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

33:25

Cybersecurity and IoT: Who and What is at Risk? with...

MarketScale Technology ·

2018/11/02

Cybersecurity affects all verticals and sizes of organizations. One space that is overlooked is the security of IoT, though as Chris Rouland, co-founder and CEO of Phosphorus Security Inc. will tell you, IoT devices are really just computers in a different-looking package, and so too require a necessary level of security. "Twenty-five years ago we were largely concerned with theoretical vulnerabilities. Someone could get in; someone might embarrass you by changing your website," Rouland said

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18:55

Helping Drones Communicate with Joseph Camp, Ph.D.,...

MarketScale Technology ·

2018/11/02

Finding a good WiFi signal is becoming a common, daily concern, as our smart devices multiply, especially in the commercial world. Dropping a connection while checking Instagram is not exactly a catastrophe. Losing connection to a drone flying over a disaster area is another story. On today's podcast, our host spoke with Professor Joseph Camp Ph.D., Associate Professor of Electrical Engineering at SMU's Lyle School of Engineering. After receiving an $850,000 grant from the National Science

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26:03

Balancing an Oil Boom with a Labor Shortage, with...

MarketScale Technology ·

2018/10/26

Labor shortages across the nation are starting to cripple many industries. A lack of construction workers makes picking up the pieces after a natural disaster all the more difficult. The agricultural industry is seeing it as well, like in Portland, where greenhouses and nurseries have dealt with a 30 percent drop off of growers with little sign of refilling those positions. Some markets though, despite this labor shortage, are seeing unprecedented growth, and a key example is the boom of oil

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15:02

Propelling: Thoughts on Intergeo 2018 & The Latest...

MarketScale Technology ·

2018/10/26

On this episode of Propelling, we sat down with industry veteran Sion Rowlands, Eurpoean Sales Manager, as he hits his three-month mark with Microdrones. Rowlands shares his thoughts on 2018’s Intergeo conference, the Frankfurt-based global hub for the geospatial community. “This year there was a really heavy influence and presence of multiple [kinds of] drone companies and solution providers. A few of the key main professional outfits like ourselves [were] there, but [there’s] a lot more interest

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27:46

An Ordinary Project with Extraordinary Results, with...

MarketScale Technology ·

2018/10/24

Welcome to the Pro AV podcast, by MarketScale: Your home for everything B2B in Professional Audio Visual! Join us for new episodes every week featuring conversations with industry leaders as we unpack the latest in everything from LED to Digital Content.

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20:36

Adapting the Market to Interactive Displays with...

MarketScale Technology ·

2018/10/23

Interactive flat panel displays continue to grow not only in popularity, but capabilities. They're making their way to businesses, venues and even college campuses in volume. According to MarketScale's recent higher education technology study, 47 percent of college campuses have a video wall. Persistence Market Research is putting the flat panel display market at a 4.4 percent growth rate over the next several years. It's clear that people are craving the aesthetic, interactive and unique value of

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39:10

A State of the Union for Women in Pro AV with...

MarketScale Technology ·

2018/10/15

This is the first of many collaborative podcasts between Women in AV (WAVE) and MarketScale Pro AV, where WAVE Founder Jennifer Willard and MarketScale's Voice of B2B Daniel Litwin discuss challenges, positives, trends and important figures affecting women in Pro AV. In this first episode, we want to take you back to 2011, when Willard founded Women in AV. Not that long ago in the grand scheme of things, but as Willard recollects in her June article "Why I'm Proud to be a Woman in AV," things were

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26:54

The Two Biggest Talking Points at LDI 2018 with Chris...

MarketScale Technology ·

2018/10/15

2018 marks the 30th anniversary of the Live Design International conference in Las Vegas, the premiere Pro AV show for the best in innovations in the live audience experience, from concerts, to theme parks to houses of worship. Live venue manufacturors have always been a key group for innovation in Pro AV; by always looking to bring the best experience for the audience, an experience that consistently feels unique, those professionals have to search for changes in design, technology or

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28:45

Bringing AI to Businesses Ep. 2: How Do You Deliver...

MarketScale Technology ·

2018/10/10

This is a MarketScale Software & Technology Podcast Series, hosted by Daniel Litwin. This is the first episode of a three part series titled Bringing AI to Businesses with Ben Taylor, Chief AI Officer & Co-founder of ZIFF Inc. In each episode, we’ll explore different aspects of AI’s push into business-operations ubiquity, from its most useful applications to the surprising business ethics that come with implementation. Each episode will also feature a short article from Taylor, which you can

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18:18

Making Free Energy Cost Less with Omeed Badkoobeh,...

MarketScale Technology ·

2018/10/10

Most industries benefit from consistency, whether that takes its form on the demand or the supply side. What feels more consistent, reliable and available than...well, the Sun? On today's podcast, our host sat down with the CEO and Co-Founder of Yotta Solar, Omeed Badkoobeh. Currently, our energy consumption lives off electrical grids. "The grid is the world's largest machine. It was created over a hundred years ago and it's always been created to flow energy in one direction, from a centralized

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19:58

Introducing QuickSilver, a New AV Experience with...

MarketScale Technology ·

2018/10/09

Venues and businesses have relied on AV installations for decades now, from loud-speakers to projectors, to engage audiences. But as time marches forward, many of these businesses' AV systems have become outdated, especially digital signage. Static graphics make it hard to display new or adjusted information, some AV systems use bigger, bulkier hardware as far back as the early 2000s, making it harder to fix and move around hardware setups, and most problematic of all, many AV experiences aren’t

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29:36

Over Price and Tech, Clients Want Outstanding Service...

MarketScale Technology ·

2018/10/08

When looking to install an AV system, business owners have to balance two crucial things: the technology and the price. On one side, you have technology that's transitioning away from hardware solutions and embracing software instead, specifically when it comes to web conferencing platforms like Cisco WebEx or Skype for Business. Technology evolves rapidly in Pro AV, as well; by the time a client purchases a smart-camera set-up and that set-up is installed and integrated into a business, the

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17:42

Good Social Media Marketing is About These Three...

MarketScale Technology ·

2018/10/05

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day. On this episode of the MarketScale Digital Marketing Professor Series, we spoke with Director of Marketing for the Detroit Regional Chamber, and part-time faculty at Wayne State University Nick Mattar. He teaches the university’s first digital marketing overview course for undergraduate

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26:46

AVIXA's Newest Women's Council Group Open its Doors...

MarketScale Technology ·

2018/10/05

AVIXA's Women's Council began five years ago, and even from its inception, entered the Pro AV industry with overwhelming support. Well-beyond the bare minimum of 25 AVIXA members went to the organization with an idea for a group that would elevate, educate and connect women with opportunities in the industry. Three years later in 2016, the Women's Council took the next step; two volunteers within the organization pitched the idea of local Women's Council groups, formed in order to reach Pro AV women

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23:26

How Huddle Rooms are Affecting Manufacturers, Reps...

MarketScale Technology ·

2018/10/04

On our Pro AV Podcast, we often talk about exciting, innovating or challenging new technology that's entering the industry. It can be difficult to keep up, too; things move at break-neck speed. What we wanted to do this time around was explore how one of these exciting innovations, i.e. huddle rooms and the tech that powers them, is affecting each of the main roles within Pro AV: the manufacturers, the manufacturer reps, and the integrators. How are manufacturers training their workforce to stay

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17:35

A Virtual Receptionist Making A Real World Difference...

MarketScale Technology ·

2018/10/04

Is the first impression a company makes actually the most important? What about everything else that happens immediately after that introduction? And what if that interaction took out the human element? On today's podcast, our host had a chat with Mike Yoder, the Co-founder and CEO for WinTech. They discussed the realities of virtual receptionists, the psychological challenge of implementing an electronic receptionist versus having a traditional human in that role, and the ways that security

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23:22

Why Are Businesses Lacking the IoT Basics? with Tyler...

MarketScale Technology ·

2018/10/03

IoT technology doesn't feel like the new kid on the block anymore; even in 2010, the number of devices connected to the internet per person was already well past 1.8, according to a 2011 White Paper by Cisco. But in the grand scheme of things, IoT solutions for businesses still come off as shiny and overly promising. This mentality, which often falls in the shadow of emerging technology, can keep people from remembering the crucial basics that will doom future projects if not addressed; in the IoT

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25:38

The Tech Exodus from Silicon Valley with Zac Cherin...

MarketScale Technology ·

2018/10/03

Zac Cherin believes students and tech startups go well together. After all, he fell in love with the tech industry during his college internship at a startup. Now, as co-founder of Secret Sauce, Cherin connects students with tech startups to help them start their career. He joined us on our Wildfire Podcast recently, to explore the mission behind Secret Sauce and how he's looking to stand out as a mentor in the tech industry. This time around, Cherin discusses how startups are changing, including

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32:27

Bringing AI to Businesses Ep. 1: How Do You Make AI...

MarketScale Technology ·

2018/10/02

This is MarketScale Software & Technology Podcast Series, hosted by Daniel Litwin. This is the first episode of a three part series titled Bringing AI to Businesses with Ben Taylor, Chief AI Officer & Co-founder of ZIFF Inc. In each episode, we'll explore different aspects of AI's push into business-operations ubiquity, from its most useful applications to the surprising business ethics that come with implementation. Each episode will also feature a short article from Taylor, which you can

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18:01

How Are Biometrics Changing Digital ID Security? with...

MarketScale Technology ·

2018/10/01

When it seems hackers and security breaches happen as quickly as news outlets can report them, one data security company is taking a "hands-on" approach to digital identity. On this episode of the Software Tech Podcast, we sat down with Covault founder and CEO Louie Gasparini to discuss how biometrics are the new wave of digital security. Gasperini has been involved in identity security since "identity started on the Internet in building the first online banking system at Wells Fargo back in 1996,"

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661 results

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