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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

37:52

Building a Strong Company Culture with Caroline...

Keep What You Earn ·

2023/08/30

We are diving into the concept of company culture and its significance. Intentionally crafted actions play a pivotal role in building a company's culture, and even actions taken without conscious intent contribute to this culture-shaping process. Caroline Pennington, an accomplished executive search recruiter with extensive experience, joins the show today. Caroline's background spans recruiting a wide range of professionals, from entry-level to C-suite, across various types of companies. She is

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12:53

Maximize Your Income with the Help of a CFO

Keep What You Earn ·

2023/08/29

If you're not yet looking for a CFO but want to know what we do and what value we bring, I have an example to share with you that we use with our clients. One aspect of a CFO's responsibility is to take a deep dive into your business's income to help you maximize it. I am going to walk you through what that process generally looks like and provide some tips you can implement on your own. If you're looking for additional help but still aren't ready for a full-time CFO, check out my CFO power

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39:58

Building Your Money Machine with Mel Abraham

Keep What You Earn ·

2023/08/28

Wealth creation is something that is attainable for everyone. With proper planning and a good strategy, anyone can set themselves up for a financially free future. My friend and mentor, Mel Abraham, joins me on the show today to share how to set yourself up for a financially free future. Mel is the founder of Thoughtpreneur Academy and Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle they want. Mel is one of the most

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14:13

How to Recover from a Slow Launch

Keep What You Earn ·

2023/08/25

How did your most recent launch unfold? Did it meet your anticipated success, or did it fall short of your expectations? If the latter is the case, have you taken the time to dissect the factors that might have led to shortcomings? If not, there's a possibility that you're overlooking valuable insights that could pave the way for success in your next launch. Join in to discover my approach to orchestrating launches and how I use a follow-up strategy to extract valuable lessons from each

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42:25

Building and Launching a Stellar Digital Course with...

Keep What You Earn ·

2023/08/24

Most entrepreneurs leave their corporate jobs to pursue some aspect of freedom - be it financial independence, flexible schedules, or reduced obligations. Amy Porterfield joins me today to share her journey from a corporate career building someone else's brand, to building her own business centered around digital courses and time freedom. Amy is an ex-corporate girl, New York Times bestselling author, digital marketing expert, and host of the Online Marketing Made Easy podcast. Amy saw early on

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16:56

Take Advantage of an Accountable Plan in Your Business

Keep What You Earn ·

2023/08/23

Business owners often use their personal items to conduct business and do not always take advantage of the associated tax benefits. Most people know about the home office deduction and vehicle mileage, but there are many more opportunities that you can take advantage of as a business owner structured as an S corp. The accountable plan is used by S Corporation owners to save money in taxes, aside from the self-employment taxes that you're going to experience saving on just by having the S Corp

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52:37

The Cure for Ineffective Meetings with Mamie Kanfer...

Keep What You Earn ·

2023/08/22

I speak for everyone when I say that no one enjoys wasting time on unproductive meetings. Joining me today is a true expert in the field, Mamie Kanfer Stewart. She's the force behind the Modern Manager podcast, authored "Momentum: Creating Effective, Engaging, and Enjoyable Meetings," and founder of Meteor training firm. We've all suffered through endless meetings, but Mamie's here to transform the meeting landscape. Her insights aren't just quick fixes; they're about overhauling work cultures

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14:21

Staying Motivated in Times of Stress

Keep What You Earn ·

2023/08/21

Stress and burnout are something that none of us want to experience. Unfortunately for business owners, it can be challenging to avoid as you are ultimately responsible for your business and your own well-being. As my entrepreneurship journey has progressed, I have found ways to temper my bouts with stress and burnout. This episode is dedicated to sharing some things with you that I have found significantly reduce my stress levels, and help make my day-to-day work more enjoyable. What you'll

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15:32

How to Build a Winning Affiliate Program

Keep What You Earn ·

2023/08/18

A well-structured affiliate program offers a multitude of benefits for both businesses and affiliates alike. For businesses, it serves as a powerful marketing tool that extends your reach and boosts sales without upfront advertising costs. By leveraging a network of motivated affiliates, you can tap into a diverse audience, enhancing brand visibility and credibility. Affiliates, on the other hand, gain an opportunity to earn passive income by promoting products or services they believe in,

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40:41

How to Outsmart Hackers with Seth James Nielson

Keep What You Earn ·

2023/08/17

As technology advances and hackers, along with AI, become more sophisticated in their approaches, the significance of cybersecurity continues to grow. Irrespective of the specific technology in play, it's ultimately your responsibility to take measures to safeguard yourself and your business. I hope that today's discussion with Dr. Seth Nielson serves as the motivation you require to truly prioritize your cybersecurity efforts. Dr. Seth James Nielson is a cybersecurity expert with specialties in

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14:27

Is There Such Thing as Too Much Transparency?

Keep What You Earn ·

2023/08/16

Transparency online can be especially important as you are building your business. Not only does it show your followers that you are a human, have emotion, and care about your product or service, but it also helps establish your credibility with your followers as someone who isn’t solely there to make a dollar. That said, improper sharing online can actually have the opposite impact on your business if what you are sharing doesn’t have value to your potential customers. Tune in to hear my opinion

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29:51

The Benefits of Business Continuity Planning with Jim...

Keep What You Earn ·

2023/08/15

Planning for the future of our business is something that we all have probably considered, but often push off as unnecessary or unimportant. This may be because you are young and healthy, or because you don't expect your business to become your primary asset as you age. Either way, life is unpredictable and we never know what can happen. For this reason, it is essential to have a plan in place for your business in case something happens to you as the owner, to protect not only your business but also

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31:19

Live Q&A Part 2: Tips for Onboarding with Your New...

Keep What You Earn ·

2023/08/14

This is Part 2 of our Q&A mini-series with Tobias, where we delve into the art of discovering and hiring the perfect accountant for your needs. In this episode, we will be exploring the essential steps to ensure a seamless onboarding experience with your chosen accountant. Onboarding can be a nerve-wracking phase for both you and your accountant. However, by establishing clear expectations and a thorough understanding of the process, we can transform it into a smooth and productive journey for

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38:17

Live Q&A Part 1: How to Find and Hire a Great Accountant

Keep What You Earn ·

2023/08/11

As someone who regularly receives numerous online inquiries and advice-seeking messages, I'm excited to share this unique conversation with you. Today, I have the pleasure of addressing one of the most common questions I receive by engaging in a discussion with one of our dedicated followers. Meet Tobias, who has recently taken the brave step of leaving his corporate job to pursue his entrepreneurial dreams. One of his primary concerns is finding the right accountant for his small business. Having

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48:52

Creating a Conscious Public Relations Strategy with...

Keep What You Earn ·

2023/08/10

Public relations (PR) plays a critical role in the success of any business, regardless of its size. The perception that the public holds about your business can significantly impact your outcomes, either leading to success or failure. Unfortunately, many businesses overlook the importance of establishing a positive public image and fail to align their actions with their PR message. Today, we have the privilege of having Melissa Vela Williamson on the show. Melissa is an accredited and

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15:56

This Pricing Mistake is Costing You Thousands

Keep What You Earn ·

2023/08/09

Properly stating your offers can be a game-changer for your business. It not only informs your current clients about the services you provide and those you don't but also becomes a valuable resource for attracting potential clients. When customers make a purchase, they want to be fully informed about what they're getting, so being crystal clear upfront is crucial. On the other hand, being explicit with your offerings also benefits you as the service provider. Sometimes, we tend to go beyond our

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43:23

Building a Business Around Your Life's Mission with...

Keep What You Earn ·

2023/08/08

As entrepreneurs, we often encounter sticking points in our businesses and lives. Regardless of where this sticking point occurs, the underlying factor is almost always something subconscious within your being. This could be a result of misalignment in your business, residual from childhood, or something unknown. Regardless of the root, it can always be overcome. Andrew Anderson is a bestselling author and breakthrough coach that helps entrepreneurs move beyond these sticking points, while also

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11:10

What is a CFO Power Session?

Keep What You Earn ·

2023/08/07

I recently realized that I had a void in my product offerings after clients wanted CFO services but were not ready for a recurring CFO offering. This led me to create CFO power sessions. I’ll be diving into what these sessions are, how they are structured, what you can expect to get out of them, and some of the results that past clients have experienced. I love providing CFO services and helping businesses grow this offering has made it so that I am able to do more of what I love. What you’ll hear

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08:40

The Two Best Ways to Gain Clarity on Your Next Steps

Keep What You Earn ·

2023/08/04

I have a short, direct episode for you today. As an entrepreneur, being stuck can be infuriating and can lead to negative thoughts and the feeling of being lost. Next time you are feeling stuck in your business, use these two tips to push through that barrier and get the ball rolling again. What you’ll hear in this episode: [0:55] Why as an entrepreneur are you feeling stuck? [1:53] Start serving others to test your offers and gain confidence. [4:20] Connect with others who are doing what you

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47:25

Profit First for Real Estate Investors with David...

Keep What You Earn ·

2023/08/03

As an entrepreneur, you deserve to keep the money that you make. This is a core concept in my business but many other fractional CFOs and financial professionals agree. David Richter is a friend that I recently met at a conference that aligned closely with my business beliefs, so I asked him to come on the show and share his philosophy. David, like me, thinks that your business should allow you to do the things that you enjoy in life and that setting yourself up using the proper frameworks is the

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