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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

36:18

Episode 138 - Talking out the book with Elaine Halligan

The Extraordinary Business Book Club ·

2018/11/05

Elaine Halligan has an extraordinary story. Her journey to becoming one of the world's leading parenting experts began with her own son's difficulties at school and her determination to do whatever it took to allow the amazing potential she saw in him to flourish. But when it came to writing the book so many people had begged her to write, she didn't know where to begin. How do you turn lived experience into a coherent story that will engage and move readers? And how can you make that story

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27:36

Episode 137 - Making the Boat Go Faster with Ben...

The Extraordinary Business Book Club ·

2018/10/29

'While we're doing one thing, let's just do it as well as we can and make sure we are spending our time, of which we have so little, let's spend it wisely.' Ben Hunt-Davis knows a bit about focus. As part of the 'Sydney 8', who revolutionised the approach to rowing training and brought home Gold, he learned powerful principles about performance and process that he now brings to the business world in his business - named after his book - Will It Make The Boat Go Faster? In this conversation, he

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39:14

Episode 136 - The Leadership Lab with Pippa Malmgren

The Extraordinary Business Book Club ·

2018/10/22

'A 20th-century leader was very analytical, it's all about the drill-down into detail and numbers. But frankly, that did not serve us very well, and that's partly what led to everybody being blindsided by populism. So we say, in the 21st century, you can do analytical, but you have to do parenthetical... you have to be able to not just drill down, but look across. To understand how to connect the dots between silos that were previously independent. To understand, what's the feel. It's not just the

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37:59

Episode 135 - Be More Pirate with Sam Conniff Allende

The Extraordinary Business Book Club ·

2018/10/15

"You've got to ask yourself what is more important. Is it selling books, or starting a movement?" Sam Conniff Allende is in the business of movement-making. A young entrepreneur himself, he’s since inspired a generation of young entrepreneurs and hustlers, and when he decided it was time to write a book he began by writing ‘the worst book on earth’. Luckily it didn’t end there: find out how he found the metaphor that transformed his message from worthy to world-changing, how he learned the secret of

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31:06

Episode 134 - Real Confidence with Michelle Sales

The Extraordinary Business Book Club ·

2018/10/08

'Now, I look at work and life and what I know in a different way, it's almost like I'm attuned to looking for opportunities to bring my thinking together and get it out there by way of a book.' Michelle Sales never thought of herself as a writer. She didn't even particularly enjoy writing her book, The Power of Real Confidence (though she LOVES having written it). Maybe you recognise how it went: 'How I had thought to structure my writing was to block out my Fridays and I would get to Friday

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40:29

Episode 133 - Ghostwriting and Frankendrafts with...

The Extraordinary Business Book Club ·

2018/10/01

'The first draft of the manuscript is just ugly. There are pieces, and parts, and this part doesn't match that part. It looks like a Frankenstein monster. And that's why I call it Frankendraft. It sets that expectation low, that this will be an ugly, ghoulish creation with parts and pieces stuck and bolted on here. And we cut that part out and put it over here. It's not supposed to be the finished draft. We just have to make it come to life.' The Frankendraft is just one of five stages through which

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38:27

Episode 132 - Design your life with Ayse Birsel

The Extraordinary Business Book Club ·

2018/09/24

'When you're being creative, all you're trying to do is see the same things differently, and from that, see if you can drive new ideas, solutions and new value.' Ayse Birsel, multi-award-winning designer, decided to try an experiment. She tried to catch herself being creative and reverse engineer exactly what she was doing, and when she'd identified how this design thinking - Deconstruction:Reconstruction, as she calls it - worked, she tried applying it to the most complex, important project of all:

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20:20

Episode 131 - An Unforgettable Launch with Michael Brown

The Extraordinary Business Book Club ·

2018/09/17

This is a very special episode for lots of reasons. Firstly because it's shorter than usual. Secondly because much of it was recorded live at one of the most memorable book launches I've ever attended. Thirdly because Michael Brown, the author of My Job Isn't Working: 10 proven ways to boost your career mojo is not only a Practical Inspiration author but a graduate of the very first This Book Means Business mentorship programme. And fourthly because something unimaginable happened while the book was

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39:07

Episode 130 - The Best Bits!

The Extraordinary Business Book Club ·

2018/09/10

A hand-picked selection of treasures from the last few Extraordinary Business Book Club episodes, with the focus on other people - how can they help you write a better book, faster, what impact will your book have on them, and how can you make them care enough to read it in the first place? Molly Beck on reaching out, and why writing a book makes it so much easier Michelle Carvill on how listening to others' questions can help you find your writing groove Drew Davis on writing a book backwards

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28:47

Episode 129 - Happy Money with Elizabeth Dunn

The Extraordinary Business Book Club ·

2018/09/03

Money can't buy you happiness - unless you're smart about it. Dr Elizabeth Dunn reveals the surprising ways in which money CAN make us happier, and also why it so often fails to do so. Along the way we discuss the importance of getting rid of the long words, even if you're an academic, because: 'If you truly understand a topic, you should be able to explain it in simple language.' Academic research can be an invaluable resource for the business book author, and there's lots of tips here on how to

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35:02

Episode 128 - Writing and speaking with Hugh Culver

The Extraordinary Business Book Club ·

2018/08/27

Hugh Culver has done a lot of stuff in his life - from leading adventure holidays in the Antarctic to giving keynote speeches to companies and conferences all over the world. For him, writing a book was an opportunity to reenergise and deepen his thinking, to create something distinctive, and it worked. In this week's conversation he reveals how the writing and the speaking work together, the writing mistakes he made first time round, and the speaking mistakes he sees all the time. If you want

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36:30

Episode 127 - Leading Through Uncertainty with Jude...

The Extraordinary Business Book Club ·

2018/08/20

Horses don’t care what your job title is. They’re not impressed by the car you drive. The only way a horse will follow you is if it trusts you. And it will trust you only if you’re leading authentically. Jude Jennison discovered the astonishing power of horses to transform people’s approach to leadership when she faced her own fear of horses – now she has a herd of five, and I met them all at her book launch. But how do you write about something that can only be experienced? And how do you draw out

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32:20

Episode 126 - Writing backwards with Andrew Davis

The Extraordinary Business Book Club ·

2018/08/13

'I've finally decided that I really should be writing books backwards.' Instead of locking himself away in a room to write a book (as he did first time round), or even getting some supporting research in hand beforehand (book 2), top marketer Drew Davis is writing his third book backwards. He's started with a hypothesis and he's testing it out week by week on YouTube, taking on board the feedback, and discovering that the outline for this book looks very different to what he'd originally thought.

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34:47

Episode 125 - Getting social with Michelle Carvill

The Extraordinary Business Book Club ·

2018/08/06

For many CEOs, 'doing' social media is terrifying. Much easier to hire a millennial to do it for you. But in a world in which trust in corporates is at an all-time low, Michelle Carvill argues the best way to address that is to 'step outside of the boardroom and start having authentic conversations with your audience', not as a faceless corporation, but as a person. Yes, it's scary. Yes, it's hard to see a direct ROI. But there are also massive potential benefits. This isn't a message only for

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33:45

Episode 124 - Finding your story with Martin Norbury

The Extraordinary Business Book Club ·

2018/07/30

Most business book authors aren't professional writers. Martin Norbury failed his English O-level twice, but he knew that he had a story to tell that mattered. In this week's conversation he reveals how he went about turning the stuff in his head into a brilliantly readable book - from interviews with clients to interviews with himself to a supersmart process of consciously catching himself 'doing the right stuff' as he works with his clients to scale their businesses. And you'll never look at

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32:32

Episode 123 - Becoming a Superhero with Sarah Windrum

The Extraordinary Business Book Club ·

2018/07/23

What's your mission statement? We can get caught up in business - and indeed in business writing - in showcasing ourselves. We airbrush the version of ourselves that we present to others. And in doing so we unwittingly lose the emotional connection, vulnerability and authenticity that actually give us the power to make change that matters. Sarah Windrum is a very successful, high-profile business woman, but her book The Superhero I was Born to Be is a deeply personal account of what she's been

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30:17

Episode 122 - The Paula Principle with Tom Schuller

The Extraordinary Business Book Club ·

2018/07/16

In the 1960s, Professor Laurence Peter articulated the famous Peter Principle: that an employee in a hierarchy tends to be promoted to 'his level of incompetence'. As he looked at the evidence of women outperforming men throughout education and into the workplace, in the face of the ongoing gender pay gap and promotion statistics, Professor Tom Schuller was compelled to formulate a corollary: 'Most women tend to work below the level of their competence.' The Paula Principle investigates the

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34:33

Episode 121 - Reaching Out with Molly Beck

The Extraordinary Business Book Club ·

2018/07/09

'The more people you know, the more stuff you get done. It's as simple as that.' But reaching out is an art: targeting the right people, approaching them in the right way, getting over yourself in the first place. In Reach Out, Molly Beck shares her simple, brilliant system for creating a network of connections that will turbo-charge your professional growth. Molly is a master of social media, and reveals how blogging and podcasting enable authors to build the readership for their book long before

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41:10

Episode 120 - The Best Bits!

The Extraordinary Business Book Club ·

2018/07/02

Highlights from the last few Extraordinary Business Book Club episodes, with a focus on fixing the problem every writer cares about: how to get going and keep going. I guarantee you'll find at least one idea here that will get you unstuck, and one thing to make you go 'ew'. Denise Duffield-Thomas on not waiting for permission and not being afraid to reuse your best stuff Paul Skinner on the 'symbiotic relationship' between business and book Barbara Gray on embedding writing into your business

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30:57

Episode 119 - Writing to change the world with Euan...

The Extraordinary Business Book Club ·

2018/06/25

Think that what you say on the internet has no impact? Euan Semple says think again. 'An avalanche only ever happens because the last snowflake falls. If it doesn't, an avalanche doesn't happen. Each of our conversations could be a last snowflake.' Despite the fact that he's been blogging for 16 years and has written several successful books, he still recognises the resistance we all feel: 'this is obvious', 'who am I to write this', 'who's going to read this', 'who cares'... But his answer is

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