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PODCAST

Freelance to Founder

Freelance to Founder is a call-in show helping real-life freelancers grow their businesses and escape the feast-famine lifestyle. The podcast is hosted by Preston Lee, a former freelancer who has started, built, and even sold successful businesses of his own. Preston is joined nearly every weekday by other expert founders, freelancers, and entrepreneurs to help you take your solo business to the next level. You can submit your questions at FreelanceToFounder.com/ask If you enjoy content from

business entrepreneurship

All Episodes

67:22

The Power of Specializing

Freelance to Founder ·

2023/01/26

On today’s show: how many services do you offer to clients? Some coaches might say you should offer as many services as possible—hiring sub-contractors to complete any work you aren’t an expert at. That’s where today’s guest, Dan, finds himself: sorting through hundreds of Upwork applications to find sub-contractors to grow his business. There’s just one problem: he’s burning out. All the time he spends on hiring is time he doesn’t spend on client work. And think about this: how can Dan

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13:32

[Q&A] How do I pitch a retainer?

Freelance to Founder ·

2023/01/24

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. On today's show, Dwaynia calls in with a question: How can I introduce a retainer option to people who inquire about services? This episode originally aired on March 29, 2022. Listen to our full-length coaching calls: http://freelancetofounder.com Support

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58:17

Turn Your Laptop Into an ATM

Freelance to Founder ·

2023/01/19

On today’s show: what if you could turn your laptop into an ATM—basically printing money whenever you need it from anywhere in the world? Well, that’s how today’s guest felt when he first discovered freelancing. And you can feel that way too. Adam Palmer is the author of the book “Upwork Changed My Life,” and in today’s episode, he shares with us some of his best advice for getting started and thriving on Upwork. Adam started freelancing one weekend on Upwork and now runs a 50-person agency making

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16:31

[Q&A] Is Freelancing Really Worth It?

Freelance to Founder ·

2023/01/17

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today's question comes from Travis Hostetter. He says, "I'm only a month into freelancing. I've just made $95 with another $500 on the way. The flexibility I have with my time is amazing. But losing a strong W-2 income has been hard. I'm in a position

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55:18

Nailing Your 2023 Marketing

Freelance to Founder ·

2023/01/12

On today’s show: have you ever felt overwhelmed with so many marketing options? First, there’s picking the right target client. Then there’s understanding the pain points of your client. Then there’s deciding what to actually sell to your client that solves their pain. Add to that all the possible marketing channels: social, organic, search, paid, and on and on. It’s no wonder today’s guest, Ben, asked for a little help in nailing down his marketing for 2023. If you’d like help too, stay tuned

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17:49

[Q&A] Impressing big-brand clients

Freelance to Founder ·

2023/01/10

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. In today's SHORT, Chris calls in with another question: How do I build a marketing plan that is impressive to big-brand clients? This episode aired originally on April 12, 2022. Listen to our full-length coaching calls:

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62:46

Charge Like a Founder—Not an Employee

Freelance to Founder ·

2023/01/05

Today we have a coaching call with Joseph, a digital nomad working in Mexico. Joseph is building his Wordpress development company on the side of his day job with dreams of becoming a full-time entrepreneur. But there’s one major thing standing in Joseph’s way. As you’ll hear him explain during the show, Joseph is charging what he calls “employee” prices which just doesn’t give him enough cashflow to scale. Clay and I are up to the challenge as we spend the full second half of the episode tackling

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17:34

[Q&A] Should I Make This Big Leap Into a Different...

Freelance to Founder ·

2023/01/03

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. In today's SHORT, Preston asks Clay for advice in regards to a new business opportunity, that while enticing, would require Preston and his wife to make a leap into an unknown industry. Join us to learn more about the deal that Preston is considering and

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49:49

How a hobby turned into a six-figure business

Freelance to Founder ·

2022/12/29

Today, you'll hear the story of Krista Stryker, founder of 12 Minute Athlete. Krista is living a comfortable life. She's married, lives in Los Angeles, California. She’s got her own fitness app, an incredible YouTube channel. Blogs for days on healthy living and activities featuring High Intensity Interval Training (HTIT). Life is good. Her business is doing well into the six figures and she's recently added numerous contributors to 12 Minute Athlete in a variety of capacities. But it wasn't always

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21:14

[Q&A] Should I Rebrand My Business?

Freelance to Founder ·

2022/12/27

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today's SHORT was a surprise. I usually read these to Clay beforehand, but I totally blindsided him with this one. It came from our Mastermind Group. It's free Facebook group, with 12,000 of us in there. It's a blast, and we learn a ton from each other

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56:55

How to Find Referral Partners

Freelance to Founder ·

2022/12/27

On today’s show: we all know client referrals can be a great way to grow your business. In fact, most service businesses still identify word of mouth marketing as their #1 source for new clients. But if you never know when that next referral is coming, it can be a bit nerve-racking. Today’s guest, Erik Jensen, shares how to find and leverage high quality referral partners for your business. Referral partners who can send you consistent leads on a predictable basis. We’ll dive in after this quick

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18:36

[Q&A] Engaging a Client Who's Ghosting You

Freelance to Founder ·

2022/12/20

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. In today's SHORT, Brittany says, "I'm a freelance designer and a marketer located in New York. My question is, how do you keep clients engaged once they've signed on? I have a few clients that have signed up for monthly marketing support, etc, but the

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60:09

Powerful Pricing Strategy for 2023

Freelance to Founder ·

2022/12/15

On today’s show: have you ever wondered if you’re leaving money on the table in your business? If you don’t have a solid pricing strategy, you probably are. In this episode, we coach Nathalia—who tells us she just doesn’t feel comfortable with finances and pricing strategy. So this call is all about how Nathalia—and anyone listening—can figure out how much to charge, and whether to charge hourly, by the project, or something else entirely. Your pricing strategy could be the difference between

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18:36

[Q&A] Am I Offering Too Many Services?

Freelance to Founder ·

2022/12/13

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. In today's SHORT, Brittany says, "I'm a freelance designer and a marketer located in New York. My question is, how do you keep clients engaged once they've signed on? I have a few clients that have signed up for monthly marketing support, etc, but the

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60:06

$100,000/mo in Recurring Revenue

Freelance to Founder ·

2022/12/08

On today’s episode, I’m digging into our show archives to bring you a conversation that most of you missed because we aired it so early on. If you haven’t heard this episode you’re missing out because it’s an early conversation between me and Clay about how he built his first agency to over $100,000/mo in recurring revenue. Those of you who are quick at math have already figured out that means over a million dollars in predictable, recurring income per year. And Clay started the whole thing as a

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13:25

[Q&A] Does Niching Down Waste My Skills?

Freelance to Founder ·

2022/12/06

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. In today's SHORT, we'll answer a question that comes from our YouTube channel. Lupin says, "We understand the riches are in the niches however, many of us have multiple skills and feel it is wasted when it comes to niching down. How can I capitalize from

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56:36

Should you tell your boss about your business?

Freelance to Founder ·

2022/12/01

If you’re working as a side-hustler, this can be a tricky situation. It’s where today’s guest Berna finds herself. After working on a side-project for a while, she’s ready to promote it, but isn’t sure how to get the word out without upsetting her boss. So Clay and I walk her through our own experiences—including my experience of side-hustling for over 8 years. Plus, we talk a ton about the importance of getting your first sales before you worry about more “down the road” questions too. PS: Get

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13:12

[Q&A] When Sub-Contractors Don't Deliver

Freelance to Founder ·

2022/11/29

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today’s question comes from our free Mastermind group on Facebook. John-Luke Ward asks: How do you deal with freelancers that don't deliver as agreed? This SHORT aired originally on April 19, 2022. Listen to our full-length coaching calls:

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52:17

Getting Clients to Treat You Like an Agency

Freelance to Founder ·

2022/11/24

On today’s show, I’m joined by a good friend of mine, Chelsea Baldwin as a special guest coach. Together, we coach Australian freelancer-turned-agency-builder Caroline. She has built up a nice freelance business and has begun to work with subcontractors to begin scaling her business. But she’s realizing it’s harder to transition from solo freelancer to full-on agency than she initially expected. Chelsea and I coach her on two critical tasks: How to get her clients to start treating her like an

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14:52

[Q&A] How do I find product/market fit?

Freelance to Founder ·

2022/11/22

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. On today's show, Chase calls in with a question: What's a good "gut check" or "litmus test" for finding the perfect product/market fit? This episode aired originally on April 5, 2021. Listen to our full-length coaching calls:

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