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Daybreak

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful. Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.

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All Episodes

11:07

Could your home loan lender be stealing from you? The...

Daybreak ·

2025/01/06

Last month though, things went crazy in Delhi NCR's real estate market. A DLF penthouse property in Gurgaon, a little over 16,000 square feet in size, sold for a mind-blogging Rs 190 crores. Just the stamp duty was Rs 13 crores, apparently. What really shocked the internet though was the per-square-foot price—Rs 180,000. When The Ken reporter Rounak Kumar Gunjan first came across it, he immediately forwarded the news article to some of his friends who are planning to buy flats to give them

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46:40

On Shah Rukh Khan, dal-sabzi feminism, and the...

Daybreak ·

2025/01/02

Today’s episode dives into a fascinating book called Desperately Seeking Shah Rukh: India’s Lonely Young Women and the Search for Intimacy and Independence, by Shrayana Bhattacharya, an economist with the World Bank’s Social Protection and Labour unit for South Asia. In this groundbreaking work, Shrayana unpacks the economic and social realities of Indian women through the stories of ten individuals from vastly different backgrounds—an upper-caste engineer, a flight attendant, a Muslim

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13:53

IV drips move from hospitals to spas—to ‘fix’ the...

Daybreak ·

2025/01/02

IV drip therapy has gone from being a fad among celebrities like the Kardashians, to becoming the wellness treatment for the uber rich. There is a growing consumer interest in quick, customisable wellness solutions and plush clinics across the country are cashing in on it. Whether you are looking to treat a hangover, get glowing skin, lose weight or simply optimise your overall well being – there is an IV infusion for you. The catch, of course, is that these treatments can cost anywhere

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14:03

Youtube is Saregama’s superpower—and its kryptonite

Daybreak ·

2024/12/31

2024 was a defining year for Saregama, one of India’s oldest music labels. This is a company that has been around for well over a century. For a long time now, it has been associated with the kind of music your parents and grandparents grew up listening to – the classics, evergreen Bollywood numbers, Ghazals, Carnatic music…you get the drift. But this year, something changed. Saregama made it clear that it was done banking on old melodies alone. It has been on a mission to make fresh hits

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9:40

You can buy an EV in China. But can you afford to...

Daybreak ·

2024/12/30

*This episode was originally published on September 24, 2024Half of the world’s electric cars are on China’s roads, thanks to a wave of smart incentives for both consumers and manufacturers, such as tax breaks and purchase subsidies. The payoff is tangible: the smog that once shrouded some major cities has lifted, and road noise has dropped significantly.But it brought unexpected costs and challenges that nobody saw coming. Tune inDaybreak is produced from the newsroom of The Ken, India’s

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9:56

Why people don’t change their UPI apps even when they...

Daybreak ·

2024/12/30

Remember that time in 2022 when India’s top digital payments companies Phonepe, Paytm*, and Bharatpe were in a no-holds-barred turf war? Looking back, it seemed like there was news almost every other day about some tiff between the three market leaders. In fact, former managing director of Bharatpe, Ashneer Grover, has spoken on record about “street fights” between companies’ employees over QR codes. A little more than two years later, there’s only calm. QR code scuffles are over. No one is

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33:27

Daybreak 2024 — Episodes that soared and stumbled

Daybreak ·

2024/12/26

As 2024 draws to a close, Daybreak hosts Snigdha and Rahel look back at some of their biggest hits and misses this year. Check out the episodes that made it to their round up. Hits —Rahel's choice: Successful Women are Freezing Their Eggs and That's on menSnigdha's choice: Why India's Biggest Employer of Female Gig Workers Refuses to listen to its own workforce Audience choice: What do women really want? A F*** off fund Misses —Rahel's choice: Are run clubs like rehab for the chronically

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10:29

What happens when you bring Rs 2 crore to the...

Daybreak ·

2024/12/26

The real-estate market of Delhi-NCR is an anomaly. The Ken spoke to a bunch of potential homebuyers who are looking for premium apartments with budgets of up to 2.5 crore rupees. Real-estate experts are telling them to give up on their dreams. Lately, the national capital has been facing an acute supply crunch of new housing projects, especially in the mid-premium segment (80 lakh to 2 crore rupees) depending on the city. Delhi NCR has witnessed the sharpest fall in inventory in this

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11:13

Dmart and Zudio walked so Vishal Mega Mart could run

Daybreak ·

2024/12/23

No one was surprised by Vishal Mega Mart’s stellar market debut last week. After all, institutional and retail investors oversubscribed 27X to the Rs 8,000 crore IPO. So when it listed at a considerable premium, most people saw it coming. But, how did the 23-year-old value retailer get to this point? Well, in the last few years, Vishal, which has 70 per cent of its stores in tier 2 and smaller cities, has managed to outpace its rivals in the same space, such as Vmart and V2 Retail. Today,

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8:27

Chaayos is doing everything to be the anti-Starbucks

Daybreak ·

2024/12/23

For most Indians, a cup of good chai is a comfort that’s accessible. Coffee chains, on the other hand, are mostly premium. And it all adds up when one considers the fact that Indians consume 20 cups of tea for every cup of coffee. But we live in a time when opulence and luxury makes us go google eyed. In the Indian consumer market, premiumisation is no longer a choice. Even chai cafes chains don’t really have an option but to take the premium path.But Chaayos, the largest tea cafe chain in

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40:14

Daybreak 2024 Wrap Part 2: Writers' picks

Daybreak ·

2024/12/19

This isn't your usual Daybreak Friday episode. Considering it's the end of the year, we thought we’d ask the reporters in our newsroom to talk to us about the stories they liked best. This week, we have DVLS Pranathi and Shristi Achar on the show.They share two of their favourite stories — First, Pranathi tells us about an unconventional new homegrown footwear company started by three former Puma executives. Next, Shristi speaks to us about why Karnataka’s EV battery making ambitions are

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12:33

How the unassuming category manager came to rule the...

Daybreak ·

2024/12/18

Category managers have shifted from routine e-commerce roles to powerful decision-makers in quick commerce. They now manage the limited shelf space in dark stores and decide which products get visibility on platforms like Instamart, Zepto, and Blinkit. Naturally, brands are aggressively courting them, with over 30,000 requests every month for just 150 slots. From hosting parties to taking them out for drinks, brands are pulling out all the stops. Meanwhile, category managers are urging

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11:54

Chief digital officers eat chief information officers...

Daybreak ·

2024/12/17

Back in 2016, the Internet and Mobile Association of India set up an all new club for what was then a very small cohort of digital leaders in corporate India. It was called the all-India Chief Digital Officer club. Back then, there were only about five-six CDOs that were members. The point of the initiative was to give legitimacy to this new, emerging role. But soon enough, the initiative fizzled out. Not because the role didn’t take off or anything. Actually, the opposite. The initiative

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10:55

XLRI introduced India to management studies. But now...

Daybreak ·

2024/12/16

Back in 1949, XLRI introduced India to management studies. Since then, it has managed to become one of the most sought after B-schools in the country. For decades, it was like the dependable elder statesman of Indian management education. But now, XLRI wants to be anything but just another business school. In the last two decades, there has been an explosion of MBA seats across the country. Now, XLRI doesn’t want to simply add more management seats mindlessly. It wants to introduce

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11:00

As surveillance tech blows up, startups face a unique...

Daybreak ·

2024/12/15

India can't get enough of surveillance technology.Indian startups, meanwhile, are making the most of this trend by securing high visibility government contracts. But while these can boost a startup's profile, government projects are unpredictable and often difficult for smaller startups to win. As a result, there is a shift underway — private clients are becoming increasingly crucial for profitability. This divide between public and private contracts is forcing India’s surveillance

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25:30

Dead mall rising: The life and death of Indian...

Daybreak ·

2024/12/12

The golden age of the Indian shopping mall is over. There are at least 400 malls across the country. But a growing proportion of them are either dead or on life support. A report by real estate consultant firm Knight Frank found that the number of ghost malls in the country rose from 57 in 2022 to 64 in 2023. That’s about 1 in almost six malls. The report estimates that between 2022 and 2023, the loss of value due to the rise in ghost malls was around 800 million dollars, so that’s close to

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14:06

India’s second-largest logistics player is hurting...

Daybreak ·

2024/12/12

For a while now, some of the biggest players in India’s third-party logistics industry have been riding on the success of e-commerce unicorn Meesho. As of 2023, it accounted for over half of the 2.5 billion shipments that were being handled by third-party logistics players. Companies like Delhivery and Ecom Express happily rose to the occasion and partnered with Meesho to handle all its order deliveries. For logistics companies this was a dream come true because most of the other major

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11:00

Tata and ITC are harvesting what small organic-food...

Daybreak ·

2024/12/10

A couple years ago the biggest challenge for an organic food brand was convincing consumers that their products were worth the premium they were paying for them. It was naturally a gargantuan task, particularly in a price sensitive market like India. But for the brands that stood their ground, believing that the Indian market would one day come around to organic eating, well, their moment has finally arrived. And how. There is a growing market for organic products, here in India. This space

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12:06

Why the clock is ticking for Indian smartwatch makers

Daybreak ·

2024/12/09

It really isn’t a great time to be a smartwatch brand in India. Pun intended. You see, the market for smartwatches in India has gone from seeing dizzying highs to depressing lows, all within the span of one year. Just last year in September, at least 17 million people had placed orders for smartwatches across the country. Everyone seemed to want to get their hands on one. And the two brands that were largely credited for this new craze were Boat and Noise. But now, a little over a year

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11:50

Tata wants to make iPhones in South India by copying...

Daybreak ·

2024/12/09

What put iPhone city on the map is that it produces more than half of the world’s iPhone’s every single year. The global demand for the Apple iPhone has only increased over the years. To keep up with that demand Foxconn hires up to 200,000 workers – a mix of migrants and college students – to make sure that the assembly lines keep running. Especially during the peak season which happens to begin right around now, from September to February. Iphone city is the perfect example of the China

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