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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:35:54

MM+M Podcast 3.23.23: Pharma forecasting done right,...

The MM+M Podcast ·

2023/03/23

Marc Iskowitz interviews Mycovia Pharma’s Tiffany Ahlers and Propensity4’s Sese Abhulimen about preventing faulty forecasting from wreaking havoc on a pharma launch. Lecia Bushak offers an explainer on the closely watched court case involving abortion pill mifepristone. And Jack O'Brien recaps this week's trip to the White House by the cast of Ted Lasso to discuss mental health, and its impact on awareness and destigmatization. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at:

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00:18:34

The three T's of commercial acceleration, a podcast...

The MM+M Podcast ·

2023/03/22

Life sciences companies and their suppliers all want to accelerate commercial performance, but often can’t get the traction they need. In this podcast, Rebound’s CEO, Meridith Rohrbaugh and Senior Partner, Bob Harrell, outline how managing the three T's of talent, transparency and team can change the trajectory of revenue and growth. We discuss practical areas that can either slow down or rev up the commercial engine such as aligning messaging, strengthening the bridge between marketing and sales,

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00:34:58

Meeting the changing engagement needs of health care...

The MM+M Podcast ·

2023/03/17

Health care providers (HCPs) have transitioned from navigating shutdowns at the height of the COVID-19 pandemic to learning to adjust to a hybrid engagement environment. By necessity, pharmaceutical companies have changed how they engage with providers, moving from primarily in-person interactions to fully virtual and, finally, to a hybrid of in-person and virtual. During a recent MM+M podcast, editor-in-chief Larry Dobrow moderated a discussion between Ray Gomez, VP of worldwide omnichannel

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00:29:42

MM+M Podcast 3.16.23: Infusing ChatGPT into med...

The MM+M Podcast ·

2023/03/16

Jack O'Brien interviews Inizio Medical’s Matt Lewis, global chief medical analytics/innovation officer, about using generative AI apps like chatGPT in med comms. Lecia Bushak recaps a Biden plan to double the number of drugs eligible for Medicare price negotiation, among other items in his 2024 budget proposal. And, in light of promising pre-clinical research, Jack explores the pent-up demand for non-hormonal male contraceptives. Music by Sixieme Son. Check us out at: mmm-online.comFollow

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00:28:47

MM+M Podcast 3.9.23: A survival guide for era of...

The MM+M Podcast ·

2023/03/09

Sonic Branding by Sixieme Son. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:19:44

Why Pharma Marketers Need AI Now, in partnership with...

The MM+M Podcast ·

2023/03/08

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this vodcast, William Grambley, CEO of AllazoHealth, explores how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI),

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00:31:19

MM+M Podcast 3.2.23: Yankee great Bernie Williams...

The MM+M Podcast ·

2023/03/02

In honor of World Rare Disease Day, Marc Iskowitz interviews Bronx Bombers alum Bernie Williams, who says his association with BI’s Breathless campaign has helped him process the loss of his father. And Jack O’Brien explains why Woody Harrelson’s Saturday Night Live monologue, which compared the pharma industry to a “drug cartel,” was no laughing matter. Lecia Bushak is slated to return next week with another policy update. Sonic Branding by Sixieme Son. Follow us on twitter:

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00:22:52

Improving utilization of patient affordability...

The MM+M Podcast ·

2023/02/23

The healthcare industry spends around $30 billion annually on healthcare. The question however remains, how much of these efforts actually provide patients and healthcare professionals (HCPs) with the data and information needed to make educated decisions on the right prescriptions and patient care? In this podcast Matt Botkin, senior vice president, business development (health systems) at Doceree, throws light on how the pharmaceutical industry can leverage technology to address the issue of

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00:38:57

MM+M Podcast 2.23.23: Millennial managers speak,...

The MM+M Podcast ·

2023/02/23

Marc Iskowitz interviews members of MM+M’s 2023 class of 40Under40 on how they’re creating a more inclusive workplace within life-science companies like Novartis and Alcon. Lecia Bushak analyzes Moderna’s about-face on pricing for its COVID-19 vaccine. And Jack O’Brien explains how an incident involving a pharmacist who had moral objections to administering the COVID vaccine went viral. Sonic Branding by Sixieme Son. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at:

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00:20:01

The future is Boundless, a podcast presented by...

The MM+M Podcast ·

2023/02/22

Evolution in the healthcare marketing and communications space requires an agile team that is solutions oriented and sees beyond barriers with a “how can it be done” mindset. We are on the road to building the next generation healthcare platform to best serve our clients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical

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00:25:53

Daniel Kraft imagines ‘convergent’ future, Medicaid...

The MM+M Podcast ·

2023/02/16

Marc Iskowitz talks with Dr. Daniel Kraft about the potential of generative AI and gene sequencing in medicine and his upcoming NextMed event. Lecia Bushak explains the fed’s “food as medicine” shift. And Jack O’Brien explains how HBO show The Last of Us has health officials downplaying the risk of a zombie fungus apocalypse. Music by Sixieme Son. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:18:01

MM+M Podcast 2.8.23: Eisai’s pricing transparency,...

The MM+M Podcast ·

2023/02/08

Jack gets Eversana CDO Scott Snyder’s JPM observations on digital health. Marc comments on Eisai’s pricing transparency. And Lecia discusses efforts to strengthen oversight of “gain-of-function” research. We close with the recent controversy surrounding a MrBeast video. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:25:50

The inclusive quotient: Creating inclusive...

The MM+M Podcast ·

2023/02/06

More than ever before, marketers are grappling with how to make creative solutions more inclusive. How to spark fuller, more authentic, and impactful interactions with their audiences. How to move beyond just ‘representation’ to real inclusion. IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro will discuss how it all starts at the foundational strategy phase – with the very first creative brief. They dig into how effectively centering equity, diversity,

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00:23:47

MM+M Podcast 2.2.23: What Verily layoffs mean, how...

The MM+M Podcast ·

2023/02/02

Jack gets Verily co-founder Tom Stanis’ take on the Alphabet unit’s recent layoffs. Marc talks with Element Biosciences’ CEO about price-slashing in the genetic-sequencing sector. And Lecia provides an update on how the government plans to end the public health emergency. In this week’s social media minute, we weigh in on Damar Hamlin’s tie-up with the AHA. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:21:13

MM+M Podcast 1.25.23: A prognosis for medtech, VA’s...

The MM+M Podcast ·

2023/01/25

Marc Iskowitz finds out how Medtronic's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:12:40

MM+M Podcast 1.18.23: Whither healthcare M&A? Plus,...

The MM+M Podcast ·

2023/01/18

Marc discusses the lack of big M&A coming out of last week’s JPMorgan Healthcare Conference. Plus, Lecia recaps Bernie Sanders’ policy priorities and Jack recounts one TikTok star’s struggles to access Ozempic. Also, we end with a chicken salad recipe. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting

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00:14:11

JPM 2023 Takeouts: iRhythm’s Dan Wilson

The MM+M Podcast ·

2023/01/13

In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Dan Wilson, EVP of strategy and IR at cardiac monitoring medtech iRhythm, about its push into primary care, the search for the perfect partner, and his former life as an investment banker coordinating the JPM meeting. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:15:12

JPM 2023 Takeouts: OptimizeRx's Will Febbo

The MM+M Podcast ·

2023/01/12

In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Will Febbo, CEO of point-of-care messaging company OptimizeRx, about the challenge of scaling digital marketing, whether the biopharma services sector could see consolidation this year, and some applications of AI and RWE at the POC. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:10:54

MM+M Podcast 1.5.23: A JPM ‘23 preview, plus health...

The MM+M Podcast ·

2023/01/05

Marc offers a mini-preview of next week’s 2023 JPMorgan Healthcare Conference, and Lecia discusses new legislation that's set to increase access to buprenorphine for opioid-use disorder. Plus, Jack O’Brien tells us what’s trending on healthcare social media.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:28:19

SHOW TITLE: MM+M Podcast 12.27.22: The year’s best...

The MM+M Podcast ·

2022/12/28

Marc narrates a compilation of the most intriguing conversations, captivating guests and thought-provoking comments, culled from podcast interviews conducted throughout this eventful year. PLUS: Lecia rounds up 2022’s biggest health policy stories, and how their effects could ripple into the New Year. Music by Sixieme Son. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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670 results

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