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PODCAST

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You"ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

business entrepreneurship

All Episodes

43:00

212: New - A New Format, Crafting New Content, and...

The Food Blogger Pro Podcast ·

2019/07/23

How Lindsay organizes and creates new content for Pinch of Yum, new courses on Food Blogger Pro, and why we're switching up our podcast format. ----- Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more. New It’s the first episode of our new format for the Food Blogger Pro Podcast! We’re trying a little 10ish episode experiment with this

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12:40

211: Enrollment Week at Food Blogger Pro

The Food Blogger Pro Podcast ·

2019/07/16

How you can join Food Blogger Pro, when our prices are increasing, and how you can get access to a special master class called My Instagram Playbook. ----- Welcome to episode 211 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about Enrollment Week here at Food Blogger Pro. Enrollment Week at Food Blogger Pro Welcome to Enrollment Week! This is a really exciting week here at Food Blogger Pro because we’re holding a free, virtual event, opening enrollment, and giving you the

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57:35

210: Pinch of Yum's Instagram Playbook with Lindsay...

The Food Blogger Pro Podcast ·

2019/07/09

The two biggest decisions that helped Pinch of Yum grow their Instagram account, why it's important to track your social media habits, and how to register for our free, virtual Instagram Playbook event with Lindsay Ostrom. ----- Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook. Pinch of Yum’s Instagram Playbook We have some exciting news for ya today - we’re holding a brand new, free, and virtual event

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59:29

209: FBP Rewind: How to Make $40K in the First Year...

The Food Blogger Pro Podcast ·

2019/07/02

How you can make money from a blog, what Chelsea's social strategy looks like, and how much to charge for a sponsored post with Chelsea Lords. ----- Welcome to episode 209 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode from 2017 with Chelsea from Chelsea’s Messy Apron about how she made $40,000 in her first year of blogging. How to Make $40K in the First Year of Blogging We’re so thrilled to share another FBP Rewind episode with you today, and this

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54:17

208: Success Story: Full-Time Blogging and Physical...

The Food Blogger Pro Podcast ·

2019/06/25

How to lean into a blogging niche, how to sell physical products online, and how blogging has changed through the years with Suzy Karadsheh. ----- Welcome to episode 208 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Suzy Karadsheh about growing a blog to a full-time job and selling physical products online. Full-Time Blogging and Physical Products Today we’re hearing from Suzy, the blogger behind the site, The Mediterranean Dish. Suzy’s story is really awesome because

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56:58

207: Consciously Uncoupling and Crafting the Ideal...

The Food Blogger Pro Podcast ·

2019/06/18

Building routines to deal with daily chaos, how parameters help you design, and tips for refining your design with Melissa Coleman. ----- Welcome to episode 207 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Coleman about designing your perfect workspace. Consciously Uncoupling and Crafting the Ideal Workspace You may recall that Melissa Coleman from the food blog, The Faux Martha, was on the podcast just back in December talking about her Year of the Pivot

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51:32

206: YouTube for Food Influencers with Tim Schmoyer

The Food Blogger Pro Podcast ·

2019/06/11

How YouTube prioritizes videos, why YouTube is different from other social platforms, and the characteristics of successful YouTube accounts with Tim Schmoyer. ----- Welcome to episode 206 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tim Schmoyer about creating, delivering, and capturing value on YouTube. YouTube for Food Influencers While we know that “hands and pans” videos perform well on social media platforms like Instagram and Facebook, are they really the best

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34:24

205: Fitness, Finance, and Fun - How (and Why) You...

The Food Blogger Pro Podcast ·

2019/06/04

What a Personal Board of Directors does, how to fill the seats on your Personal Board of Directors, and how your Personal Board of Directors can help you grow with Bjork Ostrom. ----- Welcome to episode 205 of The Food Blogger Pro Podcast! This week on the podcast, Bjork wraps up our Projects series by talking about building his Personal Board of Directors. How (and Why) You Need to Build a Personal Board of Directors In the final episode of our four-part Projects series, Bjork is here to talk

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27:35

204: Company Structure - LLCs, S-Corps, and...

The Food Blogger Pro Podcast ·

2019/05/28

What is an EIN, how to separate your business finances from your personal finances, and keeping your books in order with Bjork Ostrom. ----- Welcome to episode 204 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’ve structured our businesses and the tools we use to manage them. LLCs, S-Corps, and Accounting, oh my! If you’re generating income with your blog, it’s important that you have your business structured in a way that you not only understand, but that helps

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27:31

203: Low-Hanging Fruit - How We’re Finding and...

The Food Blogger Pro Podcast ·

2019/05/21

Balancing the attention you give to ads, increasing your business' earning potential, and making a blog visit more valuable with Bjork Ostrom. ----- Welcome to episode 203 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about how we’re strategically targeting our low-hanging fruit. How We’re Finding and Juicing the Low-Hanging Fruits in Our Businesses Working smarter, not harder. Sounds like the dream, right? That’s exactly what this episode is about; putting in a bit of work

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33:35

202: WP Tasty - Our Early Stage Strategy for Building...

The Food Blogger Pro Podcast ·

2019/05/14

Retargeting website visitors, specific opt-ins, and quick-start guides with Bjork Ostrom. ----- Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty’s traffic and marketing strategy. Our Early Stage Strategy for Building Traffic and Marketing We’re so excited for this episode because it marks the start of our three-part series, “Projects.” Today’s episode focuses on WP Tasty, our sister site for WordPress plugins for food bloggers. One of the

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53:53

201: Email Marketing for Bloggers with Matt Molen

The Food Blogger Pro Podcast ·

2019/05/07

Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen. ----- Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy. Email Marketing for Bloggers Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing. It’s easy to just set up an

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53:27

200: The State of Food Blogger Pro with Bjork Ostrom

The Food Blogger Pro Podcast ·

2019/04/30

How we built a membership site on WordPress, how we work as a team, and how we run our business with Bjork Ostrom. ----- Welcome to episode 200 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the tools that we use to run Food Blogger Pro. The State of Food Blogger Pro And the day is here! Welcome to the 200th episode of The Food Blogger Pro Podcast! To celebrate, we’re focusing on…Food Blogger Pro! More specifically, this episode focuses on how we run Food Blogger Pro

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48:57

199: The State of Pinch of Yum with Lindsay Ostrom

The Food Blogger Pro Podcast ·

2019/04/23

Tips for recipe development, using photography and writing templates, and working with a shoot assistant with Lindsay Ostrom. ----- Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she’s managing life, work, and her new normal. The State of Pinch of Yum Today marks part one of a two-part series here on the Food Blogger Pro Podcast where we’re focusing on the states of two of our businesses - Pinch of Yum and Food Blogger

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52:43

198: Using Google Ads as a Blogger with Chris Schaeffer

The Food Blogger Pro Podcast ·

2019/04/16

How Google Ads works, when you should consider using Google Ads, and best practices for YouTube ads with Chris Schaeffer. ----- Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads. Using Google Ads as a Blogger We see ads all of the time, but do you know how to run, optimize, and analyze your own ads? Enter: Chris Schaeffer. He’s actually working with our WP Tasty team to help optimize their Google Ads, so he’s here

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54:29

197: Making Sense of Your Website Analytics with Jeff...

The Food Blogger Pro Podcast ·

2019/04/09

Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer. ----- Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data. Making Sense of Your Website Analytics We’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before,

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37:34

196: Answering Your Questions about Influencer...

The Food Blogger Pro Podcast ·

2019/04/02

Measuring an ROI, how to fit into a brand's strategy, and long-term brand relationships with Nick Brucker. ----- Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing. Answering Your Questions about Influencer Marketing Nick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep

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21:16

195: Some Exciting Updates Coming to Food Blogger Pro...

The Food Blogger Pro Podcast ·

2019/03/26

How we started Food Blogger Pro, why we're switching to WordPress, and how to start something with Bjork Ostrom. ----- Welcome to episode 195 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about a big and exciting change we’re making on Food Blogger Pro. Some Exciting Updates Coming to Food Blogger Pro Something very exciting has been happening behind the scenes here at Food Blogger Pro HQ for the past few months, and we’re finally spilling the beans: we’re moving to

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33:29

194: Making Great Content with Sam Adler

The Food Blogger Pro Podcast ·

2019/03/19

Finding your photography style, what makes quality content, and the Saveur Blog Awards with Sam Adler. ----- Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content. Making Great Content Sam knows quality content. Whether she’s publishing on her blog or on her Saveur Blog Award-winning Instagram account, she’s constantly on the quest for creating the highest-quality

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53:34

193: Doing Less to Accomplish More with Nora Schlesinger

The Food Blogger Pro Podcast ·

2019/03/12

The importance of a business plan, helpful tools for SEO, and making the most out of your old content with Nora Schlesinger. ----- Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog. Doing Less to Accomplish More Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she’s learned a lot. Most

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