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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

25:56

#057: 6 Ways to Marie Kondo Your Referrals

Roadmap to Referrals ·

2019/07/16

In this episode we are going to look at generating more referrals through the eyes of the organization guru Marie Kondo and her popular Netflix show 'Tidying Up With Marie Kondo.' We will apply her 6 ways to get organized to your referral generation... I promise this will be fun whether you like organizing or not! The 6 Ways Checklist plus all other resources mentioned in today's show are available on the show notes page at www.staceybrownrandall.com/57.

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48:55

#056: Learning From Referral Ninja Masters

Roadmap to Referrals ·

2019/07/09

There is nothing better than learning from those who are where you want to be... learning from those - business owners just like you - who are having success receiving referrals. All resources mentioned including the case study of Nicole Odom's reversal of referral decline can be found on the show notes page at www.staceybrownrandall.com/56.

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26:17

#055: The Intersection of Personality and Referrals

Roadmap to Referrals ·

2019/07/02

Does who you are impact the referrals you receive or is there something more important that impacts the referrals you deserve? Many believe it is our personality that impacts if we receive referrals or not. But in reality it is something entirely different. So whether you are an introvert, extrovert, reserved or highly outgoing, you personality is irrelevant to receiving referrals. But one thing will dictate your success. Links and resources mentioned plus an episode summary for this episode can

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21:10

#054: The Difference Between Your CX and RX

Roadmap to Referrals ·

2019/06/25

First what is a CX and RX? Second how are they different and should I really care? See how well I know you! It's like I'm in your head reading your mind. Well in this episode we are defining CX and RX and I'm sharing how they are different and why you should care. I have noticed with my Growth By Referral members and those I teach from the stage... the CX and RX is easily confused which means we don't execute on our referral plan correctly. CX is our Client Experience and RX is our Referral

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37:03

#053: On the Spot Coaching

Roadmap to Referrals ·

2019/06/18

We are back with another On the Spot coaching episode where you get to listen in as I guide a business owner through their current referral reality and what they need to be doing to receive more referrals. You can find all resources and links mentioned on the show notes page at www.staceybrownrandall.com/53.

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24:35

#052: Nailing Your Thank You Card

Roadmap to Referrals ·

2019/06/11

A critical step in the process to receive more referrals and receive them more consistently is to nail the thank you card you send to the person who sent you the referral. In this episode I share all of the details. The type of card (yes, you have options), what to say (there are 3 objectives to what you write), who writes it and when to send it. This episode even comes with two free downloads - the thank you card script I give during the episode so you don't have to frantically try to write it

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23:46

#051: Referral Rookie Mistakes

Roadmap to Referrals ·

2019/06/04

People who are trying to generate referrals consistently in their business seem to make the same rookie mistakes. And rookie mistakes can be made no matter how long you have been in business. I know business owners in business 5, 10 or more years STILL making these mistakes. For this episode, we are diving in to 4 rookie mistakes I see people make that can be easily solved. We are going to discuss the mistakes and what to do instead. Now, these aren’t the only mistakes people make – oh lordy

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24:23

#050: Burning Questions From Our Listeners

Roadmap to Referrals ·

2019/05/28

On this episode we are back to our Q&A format and my son, Dani, is joining me to ask me your questions. Questions from a photographer on giving an alcohol-related gift when you don't know if the person drinks alcohol. I have a different take on how to consider this situation. Next question is from an interior designer who wants to know how to start receiving referrals from her referral sources that she has neglected in the past. And our final question is from a financial services professional who

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27:31

#049: Referral Generating Plans on a Shoestring Budget

Roadmap to Referrals ·

2019/05/21

You’ve heard the business advice before – "you’ve got to spend money to make money." So a legit question you may be thinking is how much you should expect to spend to generate referrals? And it's a good question which we dive into in this episode, specifically what you don't need, what you can't do and what you cannot forget. Following these three pieces of advice you can build a referral generating plan on a shoestring budget. When I talk about your referral plan... most believe it must be

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28:15

#048: Your Process is Key to Consistent Referrals

Roadmap to Referrals ·

2019/05/14

What I teach from the stage, in my book, in these podcast episodes, in my articles and videos is that you need to create a referral experience for your referral sources. But to be able to execute on that referral experience, you – the busy business owner or professional – need to take that referral experience and make it a process you can follow consistently. In this episode I explain 3 variables that impact your referral experience if you don't have a plan and process to follow. And if you want

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31:25

#047: Raising Your Rates with Ryan Laughlin

Roadmap to Referrals ·

2019/05/07

If you are a service provider you have undoubtedly raised your rates – or at least thought about how you need to raise your rates. And doing it (or even thinking about it) may have made you nervous. Our guest today, Ryan Laughlin from Tasteful Media will show us how to raise our rates following a formula that makes the process easier. You can find his 3-step process of raising your rates to grow revenues and buy back your time download and the other resources mentioned on the show notes page at

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27:29

#046: How to Turn Networking into Smart Networking

Roadmap to Referrals ·

2019/04/30

Do you spend a lot of time networking and wonder about your return on investment? It could be because you view networking all wrong. The focus should be on smart networking - strategic networking - ultimately to be known by a network. In this episode we discuss how to turn your networking into smart networking. The resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/46.

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25:26

#045: Uncovering Valuable Data in Your Business

Roadmap to Referrals ·

2019/04/23

I was approached by a lady at a conference where I was speaking who shared, "this information you provided is just what I needed. Thank you so much. It actually got my husband and I on the same page (they are co-owners of the business). So what was this information? In this episode we dive in and in the process we are diving in to uncover some very valuable data in your business to help you make better decisions for your business. All resources mentioned including the worksheet can be found at the

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45:56

#044: Master Your Profit with Michele Williams

Roadmap to Referrals ·

2019/04/16

Maybe you love talking about money, revenue, profit... maybe you hate it! Regardless though of how you feel about it, you need to be able to master it if you want your business to have true sustainability, not just growth. This episode we are diving in to help you master your profit with our guest, profit expert Michele Williams. Resources mentioned on this episode can be found at www.staceybrownrandall.com/44.

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48:29

#043: On the Spot Coaching Segment

Roadmap to Referrals ·

2019/04/09

Here's another opportunity for you to listen in as I coach a small business owner on how to use data in her business to reveal her referral reality and how to close the gaps. All resources mentioned can be found on the show notes page at www.staceybrownrandall.com/43 of the Roadmap to Grow Your Business podcast.

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43:17

#042: Asking for the Close with Nikki Rausch

Roadmap to Referrals ·

2019/04/02

One thing that stinks about business is when a prospect says no. But what if a prospect is trying to say yes and you miss it? Sounds crazy I know, but today's episode with sales expert Nikki Rausch will amaze you at the buying signals people miss from their prospects. There are 17 buying signals in fact. We dive in to some of them plus Nikki provides other valuable information to help you sell more... in a very authentic way... the way it should be done. All resources mentioned, plus the 17 Buying

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31:50

#041: 5 Times You Can Ask (Just Never for Referrals)

Roadmap to Referrals ·

2019/03/26

It's time I set the record straight (again) about how and when to apply my "no asking for referrals" philosophy. You should never ask for a referral, but that doesn't mean you can't ask for other things... like reviews and testimonials. I have found that people apply my "no asking" strategy to situations that are not referral in nature which means you are applying it out of context. You can find all of the resources mentioned in this episode of the Roadmap to Grow Your Business podcast on the show

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18:26

#040: Burning Questions from our Listeners

Roadmap to Referrals ·

2019/03/19

In this Q&A episode we have a very special guest joining me as the guest interviewer. For the most part she sticks to the script but when she doesn't, it is really funny! She is asking me questions about rewarding for referrals, how to move someone from trusted contact to referral source and how my paid programs work together. You can find all of the resources mentioned in this episode, including the product map, on the show notes page at www.staceybrownrandall.com/40.

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20:58

#039: The Magic of Small Plans

Roadmap to Referrals ·

2019/03/12

Almost everything in life comes with hard work, and maybe having a little luck thrown in for good measure. But we also need magic. Not the kind of magic you think I mean, I'm talking about the kind we create ourselves. In this episode I will show you how to create magic with your planning and goal setting. All resources mentioned in this episode, including the Small Plan Activity download can be found on the show notes page at www.staceybrownrandall.com/39

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35:32

#038: Those First Two Years in Business

Roadmap to Referrals ·

2019/03/05

It's a mix of excitement and nervousness... thrill and dread... anticipation and concern. You feel as if you are caught between two very different emotions, all at the same time. Only one thing can bring these dual feelings on - year one and year two of your business. Let's dive in to the FEW key things you should focus on... and forget the rest (for now).

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