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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:32:22

Ep 94.5: Communication (Done Carefully) is Key

Market Proof Marketing: Home Builder Marketing Insights ·

2020/04/02

Kevin, Andrew and Jackie have an extended story time to discuss the different communication styles they’ve seen and heard from builders in the last few weeks. Some strategies have been solid; others not so much. Plus, the impact of coronavirus on Facebook, Twitter and Google Ads. Story Time (1:09) When it comes to mass mail, Jackie cautions the pitfalls of over communication. Andrew notes the importance of being comfortable with your marketing platforms. Kevin has some advice for managers in

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00:34:11

Ep 94: A Bird’s-Eye View with Rich Binsacca

Market Proof Marketing: Home Builder Marketing Insights ·

2020/03/31

Rich Binsacca This week Kevin chats with Rich Binsacca, Editor-in-Chief of Professional Builder magazine, about what the home building industry is experiencing in the current climate, and how that’s changing rapidly. They discuss: What he’s seeing and hearing from builders across the country The differences between 2008, 2011 and today Results of the Coronavirus Business Impact Survey – what builders are experiencing and how they are reacting to the current climate The impact that builders expect

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00:43:05

Ep 93.5: Should You Podcast? with Spencer Powell

Market Proof Marketing: Home Builder Marketing Insights ·

2020/03/26

Spencer Powell Kevin is joined by Spencer Powell, president of Builder Funnel and host of Builder Funnel Radio, to discuss how builders can keep the ball moving during uncertain times, content marketing for home building, and whether or not podcasting can work for builders. They discuss: How builders can “keep the ball moving” during difficult times, even if it’s at a slower pace There need to be more internal conversations about how to market through this crisis and beyond A bit about Spencer’s

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00:43:43

Ep 93: Builder Survey, iBuyers and Social Ads

Market Proof Marketing: Home Builder Marketing Insights ·

2020/03/23

Kevin shares the latest builder website traffic stats, ProBuilder is conducting a survey and keeping a running tab on how the pandemic is impacting builders, iBuying has stopped, and where should you spend your social ad dollars? Kevin, Andrew and Becca recap the very latest in shifting market conditions. Story Time (1:39) Becca attends a wedding where no hugging, dancing or hand shaking was allowed. Andrew realizes 6 feet is not a normal distance to keep from people in everyday life. Kevin

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00:28:01

Ep 92.5: Skate To Where The Puck Is Going

Market Proof Marketing: Home Builder Marketing Insights ·

2020/03/19

Updates on the current conditions and what marketers and builders need to be considering plus answers to audience questions. If you have questions, please email them to show@doyouconvert.com or leave a voicemail at 404-369-2595 and we will answer them here on the podcast! More insights and opportunities coming in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google

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00:59:17

Ep 92: Fed Rate Cut and FB Live Audio

Market Proof Marketing: Home Builder Marketing Insights ·

2020/03/16

Short bonus episode of the audio from our FB Live on Friday, as well as additional thoughts from Kevin since then as things progress. Show notes may be updated later – wanted to get this out quickly. More insights and opportunities coming in the Market Proof Marketing Facebook group including the opportunity to join in a “social hour” for those working from home. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on

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01:16:28

Ep 91: Registering Walk-In Traffic in the Year 2020...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/03/13

(Apologies in advance for fluctuations in Kevin’s audio – he switched mics mid-episode without realizing it!) This week we chat with Kody Smith, President and Founding Partner of NoviHome, a suite of app-based technologies that enhance the home buying and building process from first point of contact all the way through contract. The NoviHome technology has been picking up steam with home builders, so Kevin takes this opportunity to ask all the preliminary questions you might want to know. Also,

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00:47:01

Ep 90: Preparing for Coronavirus

Market Proof Marketing: Home Builder Marketing Insights ·

2020/03/09

Thaïs was away this week at the Online Sales Academy, so our apologies for publishing this episode later than usual! This week, Kevin ponders how coronavirus might impact the home building industry, and suggests a few ways builders can adapt to short-term changes in consumer behavior. Plus the latest news from Facebook and Google… Story Time (1:19) Becca: It’s new community season! Make sure you’re using social ads that point to a landing page that’s integrated with your CRM. Andrew: How new

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01:13:49

Ep 89: From New Recruit to Division President – A...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/02/27

Ever wonder what your career journey as a new home marketer could look like, or how someone with an enviable title “made it?” These are natural questions for career-minded professionals, and this week we’ve got one of our own to shed some light on the subject. Lauren Spamer is the Division President for Charter Homes in Central Pennsylvania and she shares her interesting journey to “the top.” You’ll never guess how she even got started in the home building industry. Plus… Kevin clarifies what

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00:58:58

Ep 88: So You Want to Use Live Chat? Consider This First

Market Proof Marketing: Home Builder Marketing Insights ·

2020/02/20

This week Kevin is joined by Mike Lyon and Jen Barkan to talk shop about live chat! Whether you already use this feature or have it on your to-do list, they’ll give you some pointers from both a sales AND marketing perspective to make live chat work. Plus… ProBuilder’s 2020 Housing Giants survey is open, and what does Google consider to be useful content? Get it all here… Story Time (0:55) Jen is looking for contractors to paint her house. She describes how one contractor nailed the customer

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01:15:13

Ep 87: Bring Your Brand Story to Life with Melanie...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/02/12

Bringing your brand story to life through content can seem daunting. What’s your brand story, anyway? How can you weave brand voice into every interaction with your audience? This week we’ve got one of the world’s leading experts in native advertising and branded content to help. Melanie Deziel is the founder of StoryFuel, a consulting firm that equips professionals with skills and strategies to tell better brand stories. She is also the author of The Content Fuel Framework, an international

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00:52:31

Ep 86: How to Improve Your Craft and Advance Your Career

Market Proof Marketing: Home Builder Marketing Insights ·

2020/02/06

It’s been a whirlwind few months! After lots of business travel, holiday season, and the Builders’ Show, we’re finally getting back to our normal routine here at Market Proof Marketing. Fresh off the heels of IBS, Kevin and team were inspired to share some specific resources and methods they use to constantly improve their craft. From books and podcasts to cultivating a curious mind, there’s something here to inspire all new home marketers. Story Time (2:06) Becca’s neighborhood is sold out and

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00:54:32

Ep 85: Creating a Customer Service Culture with John...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/01/31

This is a bit of a different episode. Coming off of an incredibly exciting but exhausting International Builders’ Show, coupled with the devastating news of Kobe Bryant’s death, Kevin takes a step back and reflects on what career growth means to him, and how, for every one of us, it presents an opportunity to give back and uplift others. We also had the pleasure of speaking with the man who literally wrote the book on customer service (5 of them). John DiJulius with The DiJulius Group shares how to

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01:06:20

Ep 84: Live from IBS 2020

Market Proof Marketing: Home Builder Marketing Insights ·

2020/01/24

This week Kevin and Andrew record live from the 2020 International Builders’ Show in Las Vegas! They discuss their favorite moments from the show, including a new break-out star in our industry. Plus Google ROAS, 5 things you should NOT put in your homes to attract Millennials, and… Tik Tok for builders? Story Time (2:34) Jackie wonders if the “limited collection” tactic used in online retail could be applicable to new home sales. We discuss the pros and cons of VIP logins on home builder

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01:07:53

Ep 83: Attribution Analysis with Kirk Williams

Market Proof Marketing: Home Builder Marketing Insights ·

2020/01/16

This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of numerous articles on the subject, including one of Kevin’s favorites from 2019. On this episode he shares insight around why attribution is NOT the holy grail of marketing analysis, and the circumstances in which it actually works well. Also, the Builders’ Show is next week! You can check out all of Do You Convert’s IBS education

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01:14:29

Ep 82: CRM Success with Abbie Mirata

Market Proof Marketing: Home Builder Marketing Insights ·

2020/01/09

This week we are joined by Abbie Mirata, VP of People and Culture for ApostleTech, a Salesforce implementation and support partner. Learn why builders of all sizes should spend more effort building, integrating and improving their internal data and communications systems to better manage their success. Plus, the International Builders’ Show is just around the corner! Find out where to catch the DYC team. Story Time (3:16) Jackie has big news! Also, email continues to be one of the most effective

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00:56:47

Ep 81: Looking Forward to 2020

Market Proof Marketing: Home Builder Marketing Insights ·

2020/01/02

Happy New Year from Do You Convert! For our first episode of 2020, the DYC marketing team discusses what we’re most looking forward to doing, knowing and watching this year. Plus, the digital trends predicted to disrupt in 2020, and… have we hit a wall with A.I.? Get a jump start on your new year right here. Story Time: (4:48) Kevin shares a builder partner’s perfect summary of what makes Do You Convert unique. In the News: (7:22) Four Digital Marketing Trends Poised to Disrupt in 2020

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01:22:47

Ep 80: The Top Episodes of 2019

Market Proof Marketing: Home Builder Marketing Insights ·

2019/12/26

It’s the Market Proof Marketing Christmas Edition! This week we go back in time and play the top three most downloaded episodes of 2019. Thank you so much for listening and being part of the Market Proof Marketing community. Happy Holidays from Do You Convert! Celebrating 50 Episodes with Jeff Shore (4:04) Are you Listening to Your Customers? with Paul Cardis (37:00) Convert to Conversion Campaigns for More Conversions (1:05:09) Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow

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00:29:42

Ep 79: The Death of Facebook Organic Reach for Brands

Market Proof Marketing: Home Builder Marketing Insights ·

2019/12/19

Based on pure data, one analytics company is declaring Facebook organic reach dead for brands. What’s a social media marketer to do? Plus, we talk marketing new homes to millennials, a fascinating story about Facebook’s A.I., and inspiration for your remarketing campaigns. Story Time: (2:00) Andrew gives some tips for using Google Analytics data to inspire your remarketing campaigns. Jackie’s sister is house hunting in Texas and has misconceptions about buying new. Kevin tells a fascinating story

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00:52:30

Ep 78: Understanding Lifestyle Buyer Behavior with...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/12/12

Kevin is away so Andrew, Jackie and Thaïs get to play! We talk the latest social media updates, why you need to pay attention to dark mode email, and Gartner’s biggest (and scariest) tech trends for 2020. Kevin rejoins us to talk with Ben Keal, Director of Sales & Operations for PrivateCommunities.com about what drives “lifestyle” consumers (45-65+) to consider and buy new homes. Story Time: (1:45) Jackie questions Black Friday shopping trends – is it worth it anymore? Andrew talks about a unique

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